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BizReport : Search Marketing

Search Marketing

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Tuesday, August 26, 2014

U.K. consumers use mobile to research, shop more than any other nation

Marin Software has identified the U.K. as being the nation that uses mobile to research purchases and shop more than any other. >>

Thursday, August 14, 2014

Quarter of SMBs have no presence in local search results

Are small businesses doing enough to ensure success in an increasingly digital and social environment? Not really, according to new figures released this week by Marketecture. >>

Tuesday, August 12, 2014

Google using HTTPS as a ranking signal

Google is flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms have been tweaked to give sites using HTTPS a higher search ranking. >>

Friday, August 08, 2014

Top 3 website optimization tips

"Black Hat" SEO - the strategy of creating pages jammed with keywords that dont' make any sense and creating link farms - still resonates around the web. Users and search engines are smarter; to connect now, the key is creating and optimizing relevant, intelligent content. >>

Tuesday, July 15, 2014

Covario: Search spend up in Q1, Q2

For the first half of the year, search marketing is doing very well - with mobile search spending leading the way. According to Covario's new Global Paid Search Spend Analysis the Q2 search spend increased just over 21%; the Q1 spend increased 19%. >>

Thursday, July 03, 2014

Retailers cash in on action-packed sporting weekend

It's not unusual to see an increase in sport-related offers appear during a major tournament such as the Olympics but the convergence of several sporting events this weekend has seen discounts offered in the UK on VoucherCodes.co.uk rise a whopping 135% on last year. >>

Tuesday, June 17, 2014

Study: Brand perception, recall, favor pushed by rewards

In a new study out from IPG Media Lab and Kiip, researchers found rewards are pushing metrics like brand favorability and recall as well as brand perception - but that the rewards to the brand are higher when consumer rewards are offered at the right moment. >>

Tuesday, June 10, 2014

Google highlights mobile search behavior among FIFA World Cup fans

Football fans all over the globe are reaching fever pitch as the FIFA World Cup draws ever nearer. This year, fans watching from the UK are a different breed to those who watched the 2010 games. This year, fans are a lot more mobile savvy, according to new research from Google. >>

Monday, June 09, 2014

eBay research suggests search ads have 'no measurable benefit'

Researchers at eBay claim that brand keyword ads in search engines have little benefit to advertisers in the short-term, calling into question the millions of dollars invested. >>

Thursday, June 05, 2014

Confidence and motivation high among Australian digital marketers

Digital marketers Down Under are on top of their game, according to a new survey by the Interactive Advertising Bureau (Australia), when compared with their counterparts in other countries. >>

Friday, May 30, 2014

Holiday planning starts online with search

It's not just travel deals that need to be in tip top condition as the holiday season approaches. Marketers need to ensure their digital offerings are up to scratch, too, as most U.S. travelers head online to plan their vacations. >>

Thursday, May 15, 2014

Study: Retailers failing at cross channel, for now

A new study from RSR Research indicates retailers may be failing at cross-channel - for now. That's because, while most retailers admit they have plans for cross-channel synchronization, most (89%) haven't implemented the strategy. >>

Wednesday, May 14, 2014

Survey reveals search habits of new and expectant parents

New and expectant parents have a lot of questions. Many now turn to the Internet for look for help and advice. A new survey from Google Think Insights reveals that new and expectant parents conduct twice as many searches online than non-parents. >>

Tuesday, May 13, 2014

One-third of Google search users fail to realize ads labeled as ads are ads

A recent study from UX firm Bunnyfoot, published by eConsultancy, reveals that more than one-third of Internet users do not realize that Google Adwords are paid-for advertising units. >>

Tuesday, April 22, 2014

Kenshoo: Paid search continues double-digit yearly growth

While paid search continues to account for the lion's share of digital marketing investment, Kenshoo's latest quarterly study shows how social ad spending is increasing at a faster rate year-on-year. >>

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