RSS feed Get our RSS feed

News by Topic


BizReport : Search Marketing

Search Marketing

1 2 3 4 5 ...
 

Wednesday, January 21, 2015

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. >>

Tuesday, January 20, 2015

Google to webmasters: fix mobile usability issues, or else...

If your website is not mobile friendly, expect to get a notification from Google tell you to fix it. >>

Monday, January 19, 2015

Online Roundup: Ecommerce and advertising partnerships

Partnerships are nothing new to the online space, but three new partnerships - in ecommerce, search marketing and data - could help brands get a better handle on 2015. >>

Thursday, January 15, 2015

Marin: Half of paid search now mobile

Marin Software has released new data that shows the importance of mobile for search marketers. According to the report not only are one-third of paid search conversions coming from mobile devices but about half the paid search spend is going to mobile. >>

Wednesday, January 07, 2015

Expert: Look for search to shift in 2015

Search has been basically unchanged for the past several years; yes, there have been advances in search measurement, but the main way people searched was through Google. According to one expert, we can expect a shift in search this year. >>

Wednesday, January 07, 2015

No more brrring brrring in Bing ads as telephone numbers disallowed

Bing is taking the brrring out of its ads, according a recent announcement on the company blog. >>

Tuesday, December 16, 2014

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up. >>

Tuesday, November 25, 2014

Is free enterprise search a game-changer?

Enterprise search technology is uniquely suited to conquering this is roadblock to personalization. It enables companies to analyze all of their customer engagement channels and enterprise knowledge streams in real-time, and from this analysis gain a "contextual profile" for each customer at any precise moment. This type of real-time contextual awareness - informed by automated analysis of activity and communications across all channels - is the only path to true personalization. >>

Thursday, November 20, 2014

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites. >>

Monday, November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. >>

Monday, November 10, 2014

Reports: SMBs optimistic, looking to search to connect

US veterans are leading the charge into microbusiness territory. That is the takeaway from a new poll out from Sam's Club and Gallup. According to the numbers about 20% of microbusinesses (5 to 15 employees) are owned by veterans and about one-third (34%) of those are making at least $100,000 per year. >>

Wednesday, October 29, 2014

Study finds omnichannel strategy can drive more revenue

There are two new studies out this week that indicate a multi- or omni-channel strategy can help retailers drive local traffic to their stores - rather than into online boutiques. Even 'boutiques' the size of Amazon. G/O Digital researchers looked at both omnichannel campaigns and local mobile strategies to come to their findings. >>

Tuesday, September 23, 2014

Study tracks effects of Google search engine updates on user behavior

A new eye-tracking study from Mediative reveals that the scanning behavior of search engine users has significantly changed over the past 10 years due to updates to Google's search engine results page and the conditioning effects of new technology. >>

Thursday, September 04, 2014

Organic search trumps non-organic for driving website traffic

Organic search trumps non-organic search channels when it comes to driving traffic to business websites, according to recent research by content marketing firm BrightEdge. >>

Wednesday, September 03, 2014

Google's HTTPS ranking signal has little to no effect

Last month, we learnt that Google was flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms were tweaked to give sites using HTTPS a higher search ranking. But have they? >>

1 2 3 4 5 ...