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BizReport : Search Marketing

Search Marketing

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Tuesday, May 23, 2017

Do your product pages make a good first impression? They better...

Did you know that an increasing number of your website visitors arrive directly on a product listing? New data highlights the importance of optimizing product pages to ensure making a good first impression. >>

Monday, May 22, 2017

SEO: It's not just about showing up

New research highlights that, for brands and retailers to succeed, it is not just about showing up in search results, but how they show up. >>

Monday, May 15, 2017

Study: Search not keeping up with customer expectations

According to new data out from SearchDex, retailers aren't serving up what customers want on the search front. Researchers found that more than half (58%) of Americans are now using search engines to research shopping trips, but that targeted ads and outdated search results are frustrating them. >>

Friday, May 12, 2017

Top tips to better use site search

Site search is grossly underutilized by eCommerce shoppers. For nearly two decades, it has lacked any real innovation or evolution, causing almost 50% of all eCommerce site searches to end in failure, according to one expert. Read on for tips on how to optimize on-site search. >>

Thursday, May 04, 2017

Top 4 tips to get more from AdWords

Google AdWords have been a part of digital marketing for more than a decade, and yet many small businesses continue to struggle with the best way to use this tool. We asked Manta CEO John Swanciger to weigh in; here are his top 4 tips. >>

Monday, May 01, 2017

Research finds value in keyword-relevant domain name extensions

A study commissioned by the Domain Name Association to better understand if new, less common Top Level Domains perform in search as well as those that are more traditional, found little difference between the two. >>

Thursday, April 27, 2017

Local Brands: Why SEO needs an upgrade

Search engine optimization has been around for more than a decade, but there are still challenges, especially in the local space. One expert explains. >>

Monday, April 24, 2017

Bing: Voice searches for hotels up 343% YoY

Voice technology simplifies consumers' lives and, according to new data from Bing, it is simplifying travel searches, too. >>

Monday, April 10, 2017

Voice technology simplifies consumers' lives, boosts emotional connection to brands

It takes less brain-power to use, can be fun, simplifies consumers' lives, drives greater emotional connections with brands, and 88% of Brits are using it. New research provides insight into the rising popularity and usage of voice technology. >>

Tuesday, April 04, 2017

AccorHotels.com launches MoodMatch using Hotel DNA from Travelsify

This week sees the launch of a travel search engine experience based entirely on the mood of the traveler and using Hotel DNA to find the right match. >>

Friday, March 31, 2017

Clutch: SMBs focus on wrong SEO metrics

B2B research and reviews firm, Clutch, has released new findings from their research into small businesses use of search engine optimization which shows that more than half of SMBs in the US invested in SEO in 2016 but most are focusing on the wrong metrics. >>

Thursday, March 30, 2017

Younger consumers will share personal data in exchange for more accurate search results

Young consumers are more willing to share personal data with brands providing they get an improved customer experience in return, according to new research commissioned by search specialist Epiphany. >>

Friday, March 03, 2017

73% of searches for economy hotels made on mobile

Nearly three-quarters of searches for economy hotels are made on a mobile device, according to new research from performance marketing engine Sojern. >>

Tuesday, February 21, 2017

Two-thirds of ad execs Google prospective employees

When hiring, have you Googled an applicant and made a decision based on what you found? You are not alone, according to research into hiring behaviors within the marketing industry. >>

Friday, January 27, 2017

Consumers eliminate hotels with less than 3-star reviews from accommodation research

A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. >>

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