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BizReport : Search Marketing

Search Marketing

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Wednesday, July 29, 2015

Google adds business foot-traffic data to search

Consumers that want to avoid sharp elbows and waiting in line can now check out when a store is likely to be busy thanks to a new Google feature. >>

Thursday, July 16, 2015

Google's 'mobilegeddon' affecting marketers

It has been three months since Google's deadline for brands to ensure their websites are mobile-friendly passed, so what has the effect been on those with websites that are not mobile friendly? The latest data from Adobe reveals all. >>

Friday, July 10, 2015

Expert: Is Google gaming algorithms?

According to a recent academic paper, led in part by the Yelp data science team, Google may be gaming its search algorithm to favor its own web properties. BizReport recently reached out to Jamie Hill, Chairman & CEO of adMarketplace, to hear his thoughts about how this affects the search space. >>

Tuesday, July 07, 2015

Study: Ebay, Amazon the most visible search advertisers

It should come as no surprise that two internet giants are leading the way in search visibility, but it may surprise you that they're leading in different areas. According to new data released by Searchmetrics online auction site Ebay is winning at product listing ads (PLA) while online retailer Amazon is winning at pay-per-click (PPC) ads. >>

Tuesday, June 16, 2015

Expert: Why mobile could be a problem for Google

Things are changing rapidly in the online space, and according to one expert some of those rapid changes - specially the mobile changes - could spell trouble for online giant Google. >>

Thursday, June 11, 2015

Top 3 tips to improve online content

Content can be edgy or cute, but the overall goal for product content should be targeted information, says one expert. That's because content's main objective is to inform the target audience as they move through the purchase funnel. That's why brands should not think of content in an SEO context. >>

Monday, June 08, 2015

Have you logged into your Google My Business account recently?

Those local businesses who have a Google My Business account should know that accounts may be unverified if they have not been active in the past six months. >>

Tuesday, May 19, 2015

Google plans one-click shopping feature via mobile search

Google is taking advantage of mobile's lead over desktop in search by preparing to launch Buy buttons alongside sponsored mobile search results. >>

Wednesday, May 13, 2015

YouTube videos dominate keyword searches on Google

A new whitepaper from Searchmetrics reveals that more than half of all Google searches return at least one video and that most of those videos belong to YouTube. >>

Thursday, May 07, 2015

Google highlights changing search behavior as mobile overtakes desktop

Hot on the heels of Google's requirement that websites are mobile friendly comes news that more Google searches take place on a mobile device than on desktop computers in 10 different countries, including the U.S. >>

Thursday, April 30, 2015

UK: Mobile outstrips PC for apparel searches

Shopping for clothes online has become a mobile activity, according to the latest British Retail Consortium-Google Online Retail Monitor. >>

Wednesday, April 22, 2015

Survey IDs SEO platforms most brand friendly

G2 Crowd has released the results of a new report which identifies the SEO platforms that brands say are the most helpful to them. Among the winners - MOZ, Raven Tools, Ahrefs and SEMrush. Among all of the top brands, researchers found most (85%) brands are satisfied with their particular platform and that most (87%) would recommend that product to others. >>

Wednesday, April 22, 2015

Google reveals 4.7% uptick in proportion of mobile-friendly websites

Google's recent mobile-friendly algorithm changes can not have escaped digital marketers' attention. But has the search engine seen an uptick in the proportion of websites that are now mobile-friendly? >>

Tuesday, April 14, 2015

gShift: Most believe Google's algorithm change will impact business

Next Tuesday Google will roll out a new mobile-friendly update to their search algorithms. And, according to one survey, brands believe their businesses will be impacted - some probably negatively - by the change. >>

Monday, April 13, 2015

What Google's mobile-friendly update means to brands

Google's new SEO announcement is in-line with other updates - delivering the most relevant user experiences within their search results. While increased relevance is a great thing, one expert weigh in on how the changes may effect businesses around the world. >>

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