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BizReport : Search Marketing

Search Marketing

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Wednesday, January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. >>

Friday, January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a better understanding of how both search and social - and in particular Google and Facebook - work. >>

Friday, January 19, 2018

Why marketers need audience buying & how to create this strategy

Between voice activated assistants, mobile commerce, and video strategies, it can be hard for a business to know which new technology to choose. But, according to one expert, it may not be a change in technology that marketers need. It could be a change in how campaigns are bought. >>

Tuesday, January 16, 2018

How to get yourself heard as voice search surges

People today are discovering that voice technology fits perfectly into their lives. Now they can conduct complex searches without fat thumb typos, bark food orders in their lounge or request to be entertained by jokes - all without lifting a finger. Marketers who want their voice heard need to tune their search strategies accordingly. >>

Thursday, January 11, 2018

Travel firms introduce facial recognition destination searching

Marketers can't read consumers' minds - yet - but advances in facial recognition technology can let them read your face. Read on to find out how facial recognition technology has already begun to make an impact in the travel industry. >>

Tuesday, December 26, 2017

Top 3 tips to a stronger segmentation strategy

Personalization is nothing without the right segmentation to go along. And yet, segmentation is often thought of not as it's own entity but as a by-product of our personalization options. Here are three tips to improve segmentation strategy - and improve personalization along the way. >>

Wednesday, December 20, 2017

Key to increasing online reviews is simple... just ask

With products flying out of warehouse doors at a rate knots, the festive retail rush should result in a fine haul of reviews, shouldn't it? Alas, that valuable customer feedback on which nearly all shoppers rely is elusive. >>

Tuesday, December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>

Tuesday, November 21, 2017

Top 3 tips to improve local search strategy

Localizing search continues to be an important - and sometimes overlooked - part of marketers' online toolkits. Here are three tips to improve local search strategy. >>

Wednesday, November 08, 2017

Expert: How local search can help marketers now

Localizing ads, both visual and search, might be the key to marketers' holiday seasons. That, according to one expert who believes unifying local digital marketing with organic listings and search management can help smaller brands compete. >>

Thursday, October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. >>

Wednesday, September 20, 2017

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. >>

Tuesday, August 29, 2017

Study finds mobile search increasingly important

Having company and product information available in mobile formats is key to business success. That's a key finding from recent BrightEdge data; their research shows that more than half (57%) of Google search traffic is now coming from mobile users. >>

Friday, July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. >>

Thursday, July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. >>

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