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BizReport : Search Marketing

Search Marketing

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Tuesday, March 03, 2015

Mother's Day: Flowers a popular gift, but Mom wants tech

It is just under nine weeks until the third-largest retail holiday in the U.S. and already there is talk that a third or more of consumers will head online. >>

Monday, February 09, 2015

Search overtakes traditional media for most trusted source

Research reveals online search engines have, for the first time, overtaken traditional media as the most trusted source for news and information, particularly among Millennials. >>

Friday, February 06, 2015

Mobile traffic exploding, native video fund launched

Opera Mediaworks has launched the Native Video Fund. Brands like Adidas, General Motors, Lenovo and Walt Disney Studios have signed on to support the fund, which offers financial backing to create mobile video campaigns for premium, in-app native video. >>

Wednesday, January 21, 2015

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. >>

Tuesday, January 20, 2015

Google to webmasters: fix mobile usability issues, or else...

If your website is not mobile friendly, expect to get a notification from Google tell you to fix it. >>

Monday, January 19, 2015

Online Roundup: Ecommerce and advertising partnerships

Partnerships are nothing new to the online space, but three new partnerships - in ecommerce, search marketing and data - could help brands get a better handle on 2015. >>

Thursday, January 15, 2015

Marin: Half of paid search now mobile

Marin Software has released new data that shows the importance of mobile for search marketers. According to the report not only are one-third of paid search conversions coming from mobile devices but about half the paid search spend is going to mobile. >>

Wednesday, January 07, 2015

Expert: Look for search to shift in 2015

Search has been basically unchanged for the past several years; yes, there have been advances in search measurement, but the main way people searched was through Google. According to one expert, we can expect a shift in search this year. >>

Wednesday, January 07, 2015

No more brrring brrring in Bing ads as telephone numbers disallowed

Bing is taking the brrring out of its ads, according a recent announcement on the company blog. >>

Tuesday, December 16, 2014

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up. >>

Tuesday, November 25, 2014

Is free enterprise search a game-changer?

Enterprise search technology is uniquely suited to conquering this is roadblock to personalization. It enables companies to analyze all of their customer engagement channels and enterprise knowledge streams in real-time, and from this analysis gain a "contextual profile" for each customer at any precise moment. This type of real-time contextual awareness - informed by automated analysis of activity and communications across all channels - is the only path to true personalization. >>

Thursday, November 20, 2014

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites. >>

Monday, November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. >>

Monday, November 10, 2014

Reports: SMBs optimistic, looking to search to connect

US veterans are leading the charge into microbusiness territory. That is the takeaway from a new poll out from Sam's Club and Gallup. According to the numbers about 20% of microbusinesses (5 to 15 employees) are owned by veterans and about one-third (34%) of those are making at least $100,000 per year. >>

Wednesday, October 29, 2014

Study finds omnichannel strategy can drive more revenue

There are two new studies out this week that indicate a multi- or omni-channel strategy can help retailers drive local traffic to their stores - rather than into online boutiques. Even 'boutiques' the size of Amazon. G/O Digital researchers looked at both omnichannel campaigns and local mobile strategies to come to their findings. >>

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