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BizReport : Search Marketing

Search Marketing

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Tuesday, April 14, 2015

gShift: Most believe Google's algorithm change will impact business

Next Tuesday Google will roll out a new mobile-friendly update to their search algorithms. And, according to one survey, brands believe their businesses will be impacted - some probably negatively - by the change. >>

Monday, April 13, 2015

What Google's mobile-friendly update means to brands

Google's new SEO announcement is in-line with other updates - delivering the most relevant user experiences within their search results. While increased relevance is a great thing, one expert weigh in on how the changes may effect businesses around the world. >>

Thursday, April 02, 2015

Q1 report indicates surging search market

As we move into Q2, one report indicates brands are reinvesting in search. According to IgnitionOne's Q1 report, the spend for search marketing has skyrocketed over the past quarter; the report shows that year over year the spend increased 25%. >>

Monday, March 23, 2015

Google algorithm change to get a handle on doorway pages

Google has announced another change to its search ranking algorithms, this time in a fight against spammy doorway pages. >>

Thursday, March 19, 2015

Google search algorithm change deadline draws near - are you ready?

Time is running out for website owners who have not yet optimized their sites for mobile. As of 21 April, those websites not optimized for mobile could well see a decline in rankings as Google's algorithmic change is put into place. >>

Monday, March 16, 2015

Study: Mobile key for local search

Search is going mobile - fast. That is the takeaway from a new Local Search Association study which indicates that most (60%) of local searches now originate from smartphone and tablets. This trend, find the report authors, is also defining a new consumer segment: the mobile fanatic. >>

Friday, March 13, 2015

Expert: What could happen if Google, Apple split

There is a rumor floating about that Apple and Google could be facing a split; Google's engine has been the default for Apple's Safari browser for quite some time. However, some experts believe that Yahoo or Bing could be taking over that contract in the near future. If that happens, what does that mean for the search space? >>

Thursday, March 12, 2015

Top 3 tips for a strong international SEO strategy

Leveraging the right translation resources is crucial for brands because poorly translated content is worse than not doing it all, says one expert, and it certainly won't help your international SEO strategy. >>

Wednesday, March 11, 2015

Why brands need to think hard about international SEO strategy

While SEO is a priority for every marketer today, many don't realize that they are missing out on new business opportunities by only targeting the English-speaking world. Companies that have customers around the world - or multilingual customers in the U.S. - need to think about translating their websites, mobile apps and other digital content, and then optimizing each for relevant organic search ranking, traffic and conversions. >>

Tuesday, March 03, 2015

Mother's Day: Flowers a popular gift, but Mom wants tech

It is just under nine weeks until the third-largest retail holiday in the U.S. and already there is talk that a third or more of consumers will head online. >>

Monday, February 09, 2015

Search overtakes traditional media for most trusted source

Research reveals online search engines have, for the first time, overtaken traditional media as the most trusted source for news and information, particularly among Millennials. >>

Friday, February 06, 2015

Mobile traffic exploding, native video fund launched

Opera Mediaworks has launched the Native Video Fund. Brands like Adidas, General Motors, Lenovo and Walt Disney Studios have signed on to support the fund, which offers financial backing to create mobile video campaigns for premium, in-app native video. >>

Wednesday, January 21, 2015

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. >>

Tuesday, January 20, 2015

Google to webmasters: fix mobile usability issues, or else...

If your website is not mobile friendly, expect to get a notification from Google tell you to fix it. >>

Monday, January 19, 2015

Online Roundup: Ecommerce and advertising partnerships

Partnerships are nothing new to the online space, but three new partnerships - in ecommerce, search marketing and data - could help brands get a better handle on 2015. >>

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