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BizReport : Search Marketing

Search Marketing

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Thursday, May 05, 2016

51% of Brits can not spot ads in search results

They have the word "Ad" alongside them, highlighted in bright orange, yet according to a recent study in the UK by Ofcom, half of adults in the UK are unable to identify which Google search results are paid ads. >>

Wednesday, May 04, 2016

Bing rejected 250 million ads in 2015

Bing has released data showing they rejected millions of ads and blocked thousands in its attempt to steer consumers clear of "questionable actors" and low quality and malicious content. >>

Wednesday, May 04, 2016

Google reveals 180% increase in hacked websites in 2015

Google has released new figures about how they fought spam during 2015, and reveals that the number of websites being hacked rose significantly during the year. >>

Thursday, April 21, 2016

What..? Which..? Mobile search queries in UK rise 20% YoY

The number of queries being searched on a mobile device is growing 20% YoY, according to new consumer insights from Bing Ads. >>

Tuesday, April 12, 2016

Report: US paid search spend down YoY

For the first time in six years, the paid search spend in the US has decreased. That according to new data out today from IgnitionOne. Their research shows that Q1 2016 paid search spend was down 5% YoY. Researchers blame the drop on mobile CPCs and unsteady financial markets. >>

Friday, March 18, 2016

Google continues efforts to make search results mobile-friendly

Google is once again tweaking mobile search results with the aim of giving mobile-friendly websites higher rankings. >>

Thursday, March 10, 2016

Study: Brands should allow app content in search results

When it comes to branded content in apps, brands are missing out. That's the takeaway from new Searchmetrics data which indicates fewer than half of apps have Google app indexing support. >>

Thursday, March 03, 2016

UK: Mobile key device used for Mother's Day research

It is Mother's Day in the UK this weekend (6 March) and Bing Ads has revealed insights into gift buying that suggests most searches will begin on a mobile device. >>

Wednesday, February 24, 2016

Experts: What Google's right rail change means for advertisers

Late last week Google announced they would be taking out their right rail ads, leaving ad space only at the top or bottom of the page. There are two exceptions: Product Listing Ads (PLAs) and Knowledge Panel ads may still be shown on the right side. >>

Tuesday, February 09, 2016

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game. >>

Friday, January 22, 2016

Report: Social ad spend up by 50%

Kenshoo has released the Digital Marketing Snapshot for Q4 of 2015 and among the more interesting findings are bumps for social advertising and product listing ads. These two ad options have shown increased spending by brands and marketers as they search for more consumer engagement. >>

Thursday, January 07, 2016

Research reveals most-used search keywords for travel industry

Analysis from digital marketing intelligence firm SimilarWeb has revealed the most popular search terms used by U.S. consumers searching for information to book their next vacation. >>

Monday, December 21, 2015

20% of consumers only use mobile to research gift purchases

Among U.S. consumers, a significant number will only use their mobile device to research gifts online this Christmas, according to a recent survey by Searchmetrics. >>

Thursday, December 03, 2015

Photographic research reveals London as home to the saddest selfies

Facial recognition software applied to Instagram images from cities around the world has revealed the city with the saddest selfies. >>

Monday, November 02, 2015

Forecast: Mobile, Social, Video to push 2016 local ad spend

With only a few weeks left in 2015, BIA/Kelsey has released their local advertising forecast for the 2016 year, and their experts are predicting video, social and mobile advertising to take center stage. Overall, they expect the local ad spend to increase nearly 4%, pushed by political advertising budgets, to reach at least $141 billion. >>

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