BizReport : Search Marketing

Search Marketing

Tuesday, May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association. >>

Monday, May 06, 2013

Tech topping ecomm searches

When it comes to online shopping, more consumers are looking into tech products in their search queries. That according to new data out from BuyVia which found that search queries for 'iPhone', 'iPad' and 'Dell' topped online search lists for the month of April. >>

Wednesday, May 01, 2013

BRC: 198% YoY rise in retail search volume via tablets

The latest findings of the British Retail Consortium/Google Retail Monitor reveal that total retail search volumes from UK consumers searching via a tablet have increased significantly. >>

Thursday, April 18, 2013

Report: Mobile commerce, search show strong growth

Look for more ad dollars to push into mobile search and retail, that as new data out from The Search Agency shows strong growth for each sector through Q1 2013. Their data shows that overall ad spending for smartphones increased 68% Year over Year (YOY) while ad spending on tablets increasing more than 100%. >>

Tuesday, April 09, 2013

70% of mobile searches lead to consumer action

Just as companies who fail to optimize email messages for mobile are at risk of undermining campaign success, so are those whose websites are not mobile-friendly. >>

Tuesday, April 02, 2013

Release integrates Open Graph, for better Facebook insights

Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's Open Graph Markup into a local landing page. >>

Monday, April 01, 2013

How Google's Panda update is changing content sourcing

For many brands optimized blog content has been considered a huge selling point but one expert warns that Google's latest Panda update is changing how spiders looks at content - and suggests brands need to change their view of content as well. >>

Monday, April 01, 2013

Paid search up 33%, researchers say

Paid search may not be as sexy as social media or as entertaining as video but a large number of advertisers continue to invest in the option. According to new data out from Covario global paid search spending increased 33% in Q1 2013 (vs. Q1 2012). >>

Friday, March 15, 2013

Study: YP.com outperforming local search

In the local space an old - and previously offline - option is taking center stage. One recent study found that YP.com, the online hub for Yellow Pages, is outperforming local search options, including Google Maps, when it comes to finding local businesses. >>

Thursday, March 14, 2013

Google: Half of mobile conversions happen within the hour

Research by Google and Nielsen provides mobile marketers with key insights into when and why people use mobile search and the actions taken as a result of this use. >>

Friday, March 01, 2013

UK's most-visible paid search ad brands revealed

New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with Amazon.co.uk the most visible by a long shot. >>

Wednesday, February 13, 2013

UK advertisers increased mobile paid-search budgets 94% in 2012

As paid-search clicks on mobile increased in the UK during 2012 so advertisers increased their mobile paid-search budgets, according to Marin Software's Mobile Advertising Around the Globe Report. >>

Friday, February 08, 2013

Half of small businesses never update their online search, directory listings

In a poll of more than 350 small businesses, ConstantContact's SinglePlatform division found that nearly half have never updated their online listings, making it hard for customers to find them and providing inaccurate information. >>

Wednesday, February 06, 2013

Fake reviews will be removed, warns Google

In light of recent spam detection algorithm changes, Google expects the number of reviews being shown on some local Google+ pages to increase. To this end, the search giant warns businesses that fake reviews will immediately be taken down. >>

Wednesday, January 23, 2013

Report: For B2B, Twitter tops Facebook

According to new data out from Optify, email and search are two hot spots for Business to Business (B2B) marketers. The study also shows that B2B consumers are reacting differently to the social space, especially when it comes to engagement. Facebook is the place where typical social shoppers with engage with brands according to other research, but Optify's researchers found that, in the B2B space, Twitter is more important. According to Optify's research Twitter outperformed Facebook 9 to 1 for lead generation campaigns. Other interesting findings include: • Social Media contributes only about 5% of traffic leads for B2B's • Email holds a 2.9% conversion rate, the highest engagement rate for B2B campaigns • The average conversion rate is 1.6% • Organic search traffic is the biggest lead generator Organic search traffic is responsible for more than 40% of traffic to B2B sites. Researchers found that Google outperforms other search engines in the B2B space, just as it does in the B2C space. "Google has long proven to be the uncontested leader in the search market, and as our research shows, that authority will only continue into the foreseeable future," said Doug Wheeler, CMO of Optify. "With such a clear domination of search, we believe that marketers should diversify their marketing programs beyond organic search. It will come as no surprise if Google decides to monetize elements of its organic search data such as referring keywords, access to analytics or other, currently free services, leaving marketers no choice but to adhere to its terms." Researchers studies more than 62 million visits from over 600 million small- to medium-sized B2B websites in 2012 to come to their results. Link To; OPT - http://www.optify.net >>