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BizReport : Search Marketing

Search Marketing

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Monday, November 02, 2015

Forecast: Mobile, Social, Video to push 2016 local ad spend

With only a few weeks left in 2015, BIA/Kelsey has released their local advertising forecast for the 2016 year, and their experts are predicting video, social and mobile advertising to take center stage. Overall, they expect the local ad spend to increase nearly 4%, pushed by political advertising budgets, to reach at least $141 billion. >>

Monday, October 19, 2015

Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices. >>

Monday, October 19, 2015

Kenshoo reveals impact of mobile on social and paid search ads

A key driver of growth in social and search advertising is mobile, according to new figures released by Kenshoo. >>

Tuesday, October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. >>

Tuesday, October 13, 2015

Top 3 tips to improve document search

Document search is gaining steam as more businesses move their data and information online. Document search can help to ensure company statements are on-target and that good information is available to teams scattered across the country. Our expert offers her top 3 tips for a solid document search strategy. >>

Friday, October 09, 2015

Why brands need to know document search

Computers have made business infinitely simpler - there are mobile and online check-outs, online marketing teams can collaborate from around the globe and in some cases employees can work from their homes. But there is another function computers offer that many businesses aren't using - document search. >>

Friday, October 09, 2015

Amazon the go-to place for consumers to search for products

Amazon is the go-to website to search for products for almost half of U.S. consumers, according to research released by BloomReach. >>

Friday, September 18, 2015

The effect of rich media in search results

The holy grail of search marketing is to be in the coveted number one position, but research from Blue Nile Research suggests that search results further down the page with rich media attract more clicks. >>

Monday, August 31, 2015

Referral key way in which marketers find SEO services

How do you go about finding a SEO company? According to a recent survey by Clutch, referrals are the most popular route, but not always the best. >>

Thursday, August 13, 2015

Study: Brands missing out on co-op options

Local businesses are missing out on billions in marketing options - many because of a disconnect between the bigger brand and the local business. According to a new Netsertive/Borrell Associates study about $14 billion in co-op branded marketing dollars are going unused each year. >>

Wednesday, July 29, 2015

Google adds business foot-traffic data to search

Consumers that want to avoid sharp elbows and waiting in line can now check out when a store is likely to be busy thanks to a new Google feature. >>

Thursday, July 16, 2015

Google's 'mobilegeddon' affecting marketers

It has been three months since Google's deadline for brands to ensure their websites are mobile-friendly passed, so what has the effect been on those with websites that are not mobile friendly? The latest data from Adobe reveals all. >>

Friday, July 10, 2015

Expert: Is Google gaming algorithms?

According to a recent academic paper, led in part by the Yelp data science team, Google may be gaming its search algorithm to favor its own web properties. BizReport recently reached out to Jamie Hill, Chairman & CEO of adMarketplace, to hear his thoughts about how this affects the search space. >>

Tuesday, July 07, 2015

Study: Ebay, Amazon the most visible search advertisers

It should come as no surprise that two internet giants are leading the way in search visibility, but it may surprise you that they're leading in different areas. According to new data released by Searchmetrics online auction site Ebay is winning at product listing ads (PLA) while online retailer Amazon is winning at pay-per-click (PPC) ads. >>

Tuesday, June 16, 2015

Expert: Why mobile could be a problem for Google

Things are changing rapidly in the online space, and according to one expert some of those rapid changes - specially the mobile changes - could spell trouble for online giant Google. >>

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