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BizReport : Search Marketing

Search Marketing

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Thursday, April 17, 2014

Marin study reveals the effect of integrating search and social campaigns

New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more. >>

Wednesday, April 16, 2014

Reports: Ad spend up on Bing, consumers still heavy on Google

More search dollars are being pushed into Microsoft's Bing space. That according to new data out from The Search Agency which found that Bing's growth (Q1 2014) was more than double the growth of spending for Google. >>

Monday, April 14, 2014

Study: Mobile search captures more ad dollars

Pay per click ad spending is seeing a new push and it's in the mobile space. That is the takeaway from Covario's Q1 Global Search report, which shows the mobile search spending jumped 135% (Q1 2013 vs. Q1 2014) and 35% over Q4 2013. >>

Wednesday, April 02, 2014

How on-site search leads to better engagement

Customers visiting branded websites want one thing: an experience that fits their needs. This is where personalization comes in - the right context, the right products and knowing what history a customer has with the brand can help to deliver a personalized experience that will engage and push more conversions. >>

Friday, March 21, 2014

How search technology can enhance the user experience

Seamless experience - it is one of the biggest buzzwords right now in the ecommerce space. According to experts shopping want an experience that is a simply and frictionless as possible. One expert believes that seamless experience begins with search technologies. >>

Tuesday, March 11, 2014

New AdWords format includes detailed consumer opinion data

Google AdWords features are evolving along with consumer behavior. As more Internet users rely on reviews and opinions of others to help them make purchasing decisions, so Google has now begun rolling out consumer ratings annotations, a new format of search ad, that includes within it detailed consumer opinion data. >>

Tuesday, February 25, 2014

42% of UK mobile searchers use click-to-call in ads

Businesses that don't include a click-to-call option in mobile search risk losing customers, according to new research from Google conducted by Ipsos. >>

Thursday, February 13, 2014

83% of businesses recommend use of Twitter as marketing tool

New research from Nielsen reveals that the vast majority of small and medium sized businesses in the UK recommend the use of Twitter, saying it's a powerful business tool and a productive use of company time. >>

Tuesday, January 28, 2014

Report: 20% of all search clicks via mobile

When it comes to search, brands are investing in mobile and product listings. Those are two key takeaways in a new report from The Search Agency. According to their data, in Q4 of 2013 both mobile and PLAs saw strong growth; in fact, about 20% of all search clicks are made from a mobile device now. >>

Wednesday, January 22, 2014

How Google's PLAs are impacting the retail space

Google's Product Listing Ads (PLAs) are changing the way retailers advertise in the online space; new data out from Marin Software shows PLA spending increased nearly 300% in 2013, with significant growth during the holiday season. >>

Friday, January 17, 2014

Covario: Search strong for 2013

On a global scale, businesses are still turning to search for customer engagement. That according to new data out from Covario which indicates retail, consumer electronics and global technology search spending increased 13% from Q3 to Q4 2013 and 7% overall YoY. Mobile was one area in which brands pushed more search dollars. >>

Friday, December 20, 2013

How to better use keywords in 2014

Keywords can play various roles in a holiday campaign. In general, when you think of a specific keyword or search term, you must consider the customer's intent since search is so intent-driven For upper-funnel and more research-driven searches, the intent is to discover, which is why it's important to attract the customer at the beginning of the research phase. >>

Tuesday, December 10, 2013

Adchemy release pulls keywords from branded content

This week, Adchemy pushes a new product out to the marketing public, powering daily reports, intuitive campaign controls and budget management features. Perhaps the most interesting piece of the new release, though, is that with it brands can build keyword search campaigns from existing search data. >>

Tuesday, December 03, 2013

Weekend Shopping Roundup: Mobile hot, social is not

According to new data out from the Custora Pulse Cyber Monday sales increase 18% (YoY), making it the largest single-day shopping total in ecommerce history. What's more, it wasn't just PC-based shoppers adding to the total; one in three sales were made from a mobile device. About 80% of mobile orders came through Apple devices. >>

Tuesday, December 03, 2013

Thanksgiving/Black Friday paid search data suggests mobile revolution

Thanksgiving and Black Friday data is starting to filter through and key findings from Kenshoo's analysis of retail paid search reveals big increases in click volume and retailer spend. >>

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