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BizReport : Search Marketing

Search Marketing

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Tuesday, December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>

Tuesday, November 21, 2017

Top 3 tips to improve local search strategy

Localizing search continues to be an important - and sometimes overlooked - part of marketers' online toolkits. Here are three tips to improve local search strategy. >>

Wednesday, November 08, 2017

Expert: How local search can help marketers now

Localizing ads, both visual and search, might be the key to marketers' holiday seasons. That, according to one expert who believes unifying local digital marketing with organic listings and search management can help smaller brands compete. >>

Thursday, October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. >>

Wednesday, September 20, 2017

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. >>

Tuesday, August 29, 2017

Study finds mobile search increasingly important

Having company and product information available in mobile formats is key to business success. That's a key finding from recent BrightEdge data; their research shows that more than half (57%) of Google search traffic is now coming from mobile users. >>

Friday, July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. >>

Thursday, July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. >>

Monday, July 10, 2017

Voice touted as future of mobile search but brands unprepared

The use of mobile voice search is rising and, according to a new report from Google, it is time that brands and agencies begin taking mobile voice search seriously. >>

Tuesday, July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. >>

Friday, June 30, 2017

How to improve local search efforts

Search marketing, while not a new tactic, continues to be a hurdle for many local businesses like doctors, restaurants, hotels, and even locally based retailers. One expert explains why. >>

Monday, June 26, 2017

Marketers unprepared for AI, voice search

Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge. >>

Monday, June 12, 2017

Study finds half of execs believe ecommerce disruptive

There is no denying that more consumers are buying online - or at least researching products, brands, and services online - and according to about half of marketers and retail executives surveyed believe ecommerce is 'disruptive or hugely disruptive' to their industry. >>

Tuesday, May 30, 2017

Give your search strategy a voice with these two "do now" tips

With the majority of searches now conducted on a mobile device, and the popularity of voice search rising, businesses must optimize their websites for voice search in the lead-up to the 2017 bargain-hunting and festive season. If you do nothing else, do the following two things. >>

Tuesday, May 23, 2017

Do your product pages make a good first impression? They better...

Did you know that an increasing number of your website visitors arrive directly on a product listing? New data highlights the importance of optimizing product pages to ensure making a good first impression. >>

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