BizReport : Search Marketing

Search Marketing

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Friday, May 09, 2008

Trendsetters targeted by new ad network

Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings. >>

Tuesday, May 06, 2008

No-frills online ad search engine launched

A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements. >>

Monday, May 05, 2008

Microsoft, Yahoo deal dead - what next?

The big news over the weekend was that Microsoft has pulled out of its offer to buy Yahoo. After months of wrangling and public negotiations Microsoft has finally determined not to raise their bid. >>

Monday, May 05, 2008

Gartner: Email, Search still tops for consumers

Despite increases in online shopping options, content sites and social networks, a recent report from Gartner indicates that email and online search continue to rank at the top of consumers' lists of things to do online. >>

Thursday, May 01, 2008

eDrugSearch combines comparison shopping with social networking

Move over comparison shopping engines which only list different prices for products. eDrugSearch has combined comparison shopping with social networking - and in the process has generated more than $2 million for it's member pharmacies. >>

Tuesday, April 29, 2008

Google presents VisualRank

At this year’s International World Wide Web Conference, held in Beijing, Google announced it was continuing to develop precision image search technologies. >>

Friday, April 25, 2008

Is search a good way to gauge the economy?

An interesting report was posted to the Hitwise blog this week, claiming that the decline of search is coinciding with the decline in the housing market. One researcher compared the two and found that the search share for the query "homes for sale" and the median home price over the past year declined at roughly the same rate - and were very closely correlated throughout the decline. >>

Thursday, April 24, 2008

Google introduces mobile image ads

Google has announced a new advertising format designed for mobile phones. >>

Monday, April 21, 2008

Google search case sensitive?

Do marketers now need to consider capitalization of keywords and phrases in order to determine their search rankings? >>

Monday, April 21, 2008

Yahoo Search Marketing and Media Corp partner

Yahoo, who recently undertook a successful U.S.-based test with Google to deliver relevant AdSense ads alongside their search results, has now entered into yet another partnership. >>

Friday, April 18, 2008

Google, Yahoo search ads tie up a success?

Leaked reports are suggesting that Yahoo and Google are getting on famously and their search advertising test is proving successful. >>

Thursday, April 17, 2008

Autobytel, DirectoryM partner for content

With more websites popping up everyday, it is becoming increasingly hard for consumers to find their way to the right sites at the right time. Enter a new partnership between Autobytel and DirectoryM, which helps consumers find the automotive information they are looking for quickly. >>

Wednesday, April 16, 2008

comScore: Consumers are researching health terms

Consumers are increasingly worried about health conditions and are turning to the Internet for initial advice. According to a recent comScore report, pregnancy and cancer search queries were the most-searched health terms in February. >>

Thursday, April 10, 2008

NRF: Online retail sales to rise

The National Retail Federation has an optimistic outlook for online retail sales, expecting double figure growth in 2008 despite an overall drop in consumer spending. >>

Thursday, April 10, 2008

Yahoo to test Google AdSense

Yahoo has frustrated Microsoft today by announcing a limited trial of Google’s AdSense for Search. Google ads will appear alongside Yahoo search results, albeit only for U.S. Internet users. >>

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