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BizReport : Search Marketing

Search Marketing

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Wednesday, June 24, 2020

Expert: What Google's de-listing of fake goods means for merchants, brands

According to reports most Google searches point consumers to fake goods, but for a long time Google has refused to remove these listings. However, the search engine has announced that as of this month, they'll begin de-indexing fake goods listings after reviewing the products - and companies - on offer. This is a strong move forward but according to one expert it isn't enough. >>

Wednesday, May 20, 2020

Study: Searches going brand-less

While consumers have increased the amount of time they are spending online in recent weeks, they haven't changed other digital habits. Case in point: how they search. According to Google most consumers begin digital searches for products or travel purposes without brand names in mind; during the COVID crisis, people continue to search without a destination (or brand) in mind. >>

Wednesday, December 18, 2019

Trend: Look for ABM efforts to increase

New data out from ITSMA and the ABM Leadership Alliance indicates a surge in interest in account based marketing (ABM) efforts. According to the data about 21% of B2Bers plan to increase their spending in ABM over the next year. >>

Tuesday, December 17, 2019

The Amazon Effect to Google Maps, how brands can engage in 2020

January 1 doesn't only ring in a new year in 2020 but it will ring in a new decade. That new decade, according to the experts at Rio SEO may change how brands using even basic digital functions like search to engage consumers. Here are fourprediction for 2020. >>

Friday, December 13, 2019

Study: 1 in 4 fooled into counterfeit buys

While the increase in digital shopping is good for most merchants and brands, there is a downside: counterfeit. And, according to one new report, the amount of people fooled into buying counterfeit goods continues to grow. >>

Wednesday, November 06, 2019

Report: Lead-up to Black Friday important for holiday shoppers

New data from Cardlytics finds that the weeks leading up to Black Friday are especially important this holiday season. According to their new report more than one-third (40%) of holiday shopping is now happening in the lead-up to Black Friday. >>

Monday, November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3 trillion, with revenues from ads hitting at least $1.3 trillion by the end of 2019. >>

Thursday, October 24, 2019

Study finds bulk of searches leading to fake goods

Consumers Googling habits may not be netting them the good deals they think, and this could become an issue for brands. That is a key takeaway from new Incopro data which shows that about 60% of search results lead consumers to fake or counterfeit goods. Some of these results are including fake goods sellers within their top three results. >>

Thursday, August 08, 2019

Top 4 tips to improve PIM strategy

Product Information Management, or PIM, is a growing concern for many brands as the internet continues to grow and consumers begin looking outside the box for customer reviews, product information, and even recommendations. Here are four tips to improve your brands' PIM strategy. >>

Wednesday, July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of ad fraud in North America finds that ad fraud may increase by 125% by 2023. >>

Thursday, July 11, 2019

3 tips to increase ad quality on a budget

The average SMB spends four percent or more of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most effective at each stage of the customer journey. Adding to this is a lack of certainty when it comes to identifying the fastest path to generating leads and converting sales. >>

Tuesday, July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most effective at each stage of the customer journey. We asked one expert how to maximize the ROI on digital marketing campaigns. >>

Friday, May 31, 2019

Reports: More B2B brands turning to AI

Optimization may be the oldest new buzzword in marketing. And, according to new data from InfiniGrow, more B2Bers are turning to new technology - Artificial Intelligence - to ensure they are optimizing. Most of Infinigrow's B2B clients (80%) are now using AI to optimize their ad budgets. >>

Wednesday, May 01, 2019

5 Best Practices of Guest Posting to Boost Your Ranking

Ranking higher in search engines is a dream of every digital business. Alas, if only it was this easy. >>

Friday, April 12, 2019

Report: Brands aren't voice-search ready

While more and more consumers are simply asking their smartphones or virtual assistants for product information or store locations, one new report indicates they may not be getting the information they're in need of. That, because while more consumers are asking Siri/Alexa/Google for this information, most businesses don't have product listings or store information that can be easily "found" by these devices. >>

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