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BizReport : Search Marketing

Search Marketing

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Friday, May 31, 2019

Reports: More B2B brands turning to AI

Optimization may be the oldest new buzzword in marketing. And, according to new data from InfiniGrow, more B2Bers are turning to new technology - Artificial Intelligence - to ensure they are optimizing. Most of Infinigrow's B2B clients (80%) are now using AI to optimize their ad budgets. >>

Wednesday, May 01, 2019

5 Best Practices of Guest Posting to Boost Your Ranking

Ranking higher in search engines is a dream of every digital business. Alas, if only it was this easy. >>

Friday, April 12, 2019

Report: Brands aren't voice-search ready

While more and more consumers are simply asking their smartphones or virtual assistants for product information or store locations, one new report indicates they may not be getting the information they're in need of. That, because while more consumers are asking Siri/Alexa/Google for this information, most businesses don't have product listings or store information that can be easily "found" by these devices. >>

Wednesday, March 13, 2019

Study: Brands personalizing budget, strategy show higher performance

Personalization has been shown to improve ad performance through clicks, but one new report is tagging revenue increases to personalization. According to Monetate's Personalization Development Study brands engaging in personalization for budget and for strategy are showing higher revenue numbers. >>

Tuesday, March 05, 2019

Study finds more traffic fraudulent

Fraudulent traffic has been a problem for more than a decade, but one new report indicates the problem may be even larger than most brands think. According to new data out from CHEQ up to 77% of US traffic is fraudulent; not only that, but this traffic is coming from sophisticated sources which can make it hard to detect. >>

Tuesday, February 19, 2019

Study: Orgs interested in blockchain, unsure how to use

While interest in blockchain integrations - tech that is supposed to help defeat digital fraud - continues to rise, one new report indicates that organizations don't feel prepared to use blockchain or implement its strategies. >>

Thursday, February 14, 2019

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We asked one expert to shed like on what omni-channel looks like as we head into a new 21st century decade. >>

Wednesday, February 06, 2019

Report: Amazon gaining on Google, Facebook for ad spending

As more ad dollars are pushed online, marketers are looking in an interesting place to spend them: Amazon. The digital retailer currently ranks third for ad spending, behind giants Google and Facebook, but one new report indicates that more ad dollars will be pushed toward Amazon over the next year. >>

Tuesday, January 22, 2019

Super Bowl advertisers turning to social to amp up ROI

While there is no doubt the Super Bowl is a big deal in the cultural landscape, it's quickly becoming a big deal for advertisers, too. Over the past 10 years, Super Bowl ad dollars have risen sharply year to year, with the spend for 2019 expected to be the largest ever. And, while brands seem to have no problem shelling out the $5 million+ price tag, they're looking for ways to make that spend go farther than a :30 spot in a single game. >>

Friday, December 21, 2018

5 data trends to watch in 2019

As the first anniversary of Europe's GDPR legislation approaches, more and more merchants and brands are upping their data strategy. Here are five data trends that marketers should watch for in the New Year. >>

Wednesday, December 19, 2018

Expert: How GDPR is impacting the holiday

We're in the midst of the first holiday shopping season since Europe's adoption of GDPR, and it's one of the strongest holiday seasons on record, at least as far as retail numbers go. This strong showing, however, is not an indicator that merchants and marketers can now ignore GDPR strategy. In fact, according to one expert, now is the time to really look at how businesses are using customer data. >>

Thursday, December 06, 2018

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider" outsourcing data if it meant they would get a better handle on strategy and execution. >>

Friday, October 05, 2018

Brands: How to streamline digital strategy

From search tactics to digital ad campaigns to social marketing, digital strategy continues to evolve and enlarge, making it hard for many businesses to keep up. But, there is a way to streamline marketers' digital strategy, making it easier to keep up with consumer interest. Here are three tips. >>

Thursday, September 13, 2018

Amazon pushes past Google for product search

Google, the king of search engines, has been upended by ecommerce platform Amazon for product searches. According to new data out from Jumpshot, for the first time Amazon has pushed past the search giant, accounting for 54% of beginning product searches. In 2015, Amazon accounted for 46% of beginning product searches. >>

Thursday, August 30, 2018

Start holiday campaigns in October for success

A key takeaway from new AdRoll data is this: the early marketer gets the holiday dollars. AdRoll researchers looked at campaigns run by 35,000 brands and marketers between July and December 2017 to come to their findings. Researchers found that holiday campaigns that began in October shows a 7% impression increase, a 12% CPC decrease, and a 20% CPM decrease. >>

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