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Research

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Tuesday, June 27, 2017

Forecast: App Economy to surpass $6 trillion in 2021

Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. >>

Tuesday, June 27, 2017

Study: Shoppers still want human contact in-store

While much has been written about all-tech stores being the wave of the future, one new study indicates that wave isn't quite here yet. Instead, Euclid Analytics researchers have found that both men and women still want the human touch when they're shopping in retail stores. >>

Tuesday, June 27, 2017

Study: Video must be mobile optimized

When it comes to video, mobile optimization is crucial. That's a key takeaway from new Mighteor research, which found that most (77%) of those watching mobile video have stopped viewing if the content 'didn't look good' on their mobile device. >>

Monday, June 26, 2017

Marketers unprepared for AI, voice search

Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge. >>

Monday, June 26, 2017

Report identifies increase in news sharing via messaging apps

Today, the number of Americans that get news from social media continues to rise while in other countries growth in the use of social media for news has flattened out, or declined. >>

Monday, June 26, 2017

Consumers want to influence in-store music

Consumers enjoy the offline shopping experience a lot more when music is played, according to new research from Mood Media. >>

Monday, June 26, 2017

Study: Despite growth, mobile video still a challenge

While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top struggle comes in creating compelling content. >>

Monday, June 26, 2017

Study IDs why people like in-store shopping, why they don't

While most consumers will agree that they shop in-store more often than they don't, the reasons for this remain elusive, and somewhat personalized. New data from Mood Media sheds light on what consumers like while shopping in-store, but more importantly, what they don't like. >>

Monday, June 26, 2017

Study finds uptick in time spent in-app

As mobile technology has improved, so has the amount of time many people spend on their phones - both in-app and via browsers. One recent report shows a significant uptick in the time consumers are spending in their apps - but it also shows an uptick in ad fraud. >>

Friday, June 23, 2017

Survey: SMBs not in favor of Republican health plan

While most headlines surrounding the phasing out of the ACA, and the Republican plan to replace with the AHCA, are focused on consumer reaction, new data shows small businesses are also opposed to the new plan. That's a key takeaway from a new BizBuySell poll which found that fewer than half of SMBs support the new Republican-led plan to change Americans' health coverage. >>

Friday, June 23, 2017

Top 3 tips for furniture brands to incorporate AR/VR

Furnishings merchants are beginning to look into how augmented and virtual reality can boost their business. roOomy, for example, is working to provide a scalable virtual staging solution for furnishings suppliers including Wayfair, Design Within Reach, Havertys and BuildDirect. RoOomy's CEO offers three tips for implementing a strong strategy. >>

Friday, June 23, 2017

IC3 Report: Email compromise scams account for greatest financial loss

Business and email compromise scams represented over a quarter of financial loss totals in 2016, according to the FBI's Internet Crime Complaint Center's latest Internet Crime Report. >>

Friday, June 23, 2017

Expert: How cyborg tech could impact virtual reality

Most experts agree that the human brain is the most complex organs in the universe, and with Facebook and Elon Musk announcing plans to merge brainpower with artificial intelligence, it has many wondering what this could mean for the future. >>

Thursday, June 22, 2017

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. >>

Thursday, June 22, 2017

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>

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