BizReport : Research

Research

Friday, May 24, 2013

Why developers need to test apps

Companies need to know how imperative it is to produce mobile apps that work as intended in the hands of users. More often than not, this level of assurance cannot be achieved in-house. Extra eyes are needed from outside the company, and this requires the proper use of purpose-built tools and methods that yield a truly successful app lifecycle. >>

Friday, May 24, 2013

Unruly: SocNetters buzz about getting buzzed

When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved about 97% of video shares (Q1 2013). >>

Thursday, May 23, 2013

Survey: Friends, not search, pushing mobile video

Think mobile search is the best way to spread that new video clip? Think again. According to new data out today from Harris Interactive and Telly, friends are actually pushing more video content than search queries. >>

Thursday, May 23, 2013

ONS data reveals the U.K.'s 7.1 million disconnected

In the first quarter of 2013, 326,000 Brits went online for the very first time. However, according to new figures released by the UK's Office for National Statistics, more than seven million adults in the country have never used the Internet. >>

Thursday, May 23, 2013

uTest's Apphance shows 10 times more sessions

Last fall uTest acquired Apphance, believing that the mobile application tool would push appeal to a global base of app developers. In the months since, the platform is showing significant growth rates, with ten times as many sessions now as last August. >>

Wednesday, May 22, 2013

Elance: Remote hiring sees 60% jump

The trend of working away from the office isn't going away. That's the big takeaway from a new, global report, out from Elance. According to the report freelancers report being 'happier' when working outside an office, compared to when they worked at an office. That increase in happiness may be linked to their bigger wallets - 68% report earning more as a freelancer than when employed full-time. >>

Wednesday, May 22, 2013

JiWire: Mobile engaging travel consumers

Travel brands: don't forget mobile in those summer campaigns. According to new data out from JiWire travel is especially engaging via mobile. Their new report shows more than half of consumers used a mobile device to book travel plans - hotels, rental cars, airline tickets - over the past 90 days. >>

Wednesday, May 22, 2013

Drama, inane ramblings and parents turn teens off Facebook

A new study suggests that today, many teens only maintain a Facebook profile as a placeholder and instead express themselves on the likes of Twitter and Instagram. It appears that too much 'drama' and snooping parents are putting youngsters off the social networking mainstay. >>

Wednesday, May 22, 2013

Survey: UK consumers re-think loyalty to brands

If UK brands are finding it tough to acquire and retain loyal customers, it may have something to do with the country's tough economic environment, as a recent survey from Epsilon suggests. >>

Wednesday, May 22, 2013

PPA: Digital magazines boost demand for print editions

The Professional Publishers Association (PPA) in the U.K. has released the Tap Report that confirms there is a strong link between tablet ownership and magazine readership and that digital is not eroding the market for print editions. >>

Tuesday, May 21, 2013

Tapjoy: Ad engagements preferred by mobiles

New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for. Yankee Group suggest the virtual currency space will grow to more than $55 billion in 2017. >>

Tuesday, May 21, 2013

comScore: Desktop spending up 13% YoY

eTailers, you aren't seeing things. According to data out from comScore desktop-ecommerce increased 13% in Q1 2013, to reach more than $50 billion. A strong showing considering the first quarter, in general, is a low sales time as consumers pay off holiday credit card bills, pay taxes and focus on their budget-based New Year's Resolutions. >>

Tuesday, May 21, 2013

Report: More ad dollars to focus on branded content

Look for more advertising dollars to be pushed into branded, digital content. That according to a new survey out from MailOnline, which notes that 66% of brands and 65% of agencies surveyed believe branded content is 'very or most' important to their marketing efforts. >>

Monday, May 20, 2013

Online preferred shopping environment of affluent consumers

Affluent consumers aren't averse to purchasing online, according to a new report released by the Shullman Research Center. In fact, it is the preferred method of shopping for the well-off. >>

Monday, May 20, 2013

Top 3 tips to improve webrooming abilities

Webrooming presents an opportunity for retailers to leverage all their complimentary channels to showcase the biggest competitive advantage they have over online-only counterparts: in-person retail experiences. Online tactics can and should be an opportunity to drive increased traffic to their stores. >>