BizReport : Research

Research

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Thursday, January 25, 2007

Study: 20% Download Movies

Music may be the king of the download world, but movies are a fast rising prince. According to new research from Solutions Research Group, nearly 20% of web users have downloaded movies. >>

Thursday, January 25, 2007

Playing The Online Ad Game

Marketers are eyeing casual games sites as the next big advertising arena. >>

Wednesday, January 24, 2007

Yahoo Revenue Up for 2006

A strong Q4 helped boost Yahoo to a good overall revenue increase for 2006. Despite setbacks with a delayed Panama release, Yahoo ended 2006 with $6.4 billion for the year and $1.7 billion for Q4. >>

Wednesday, January 24, 2007

Family and Friends Most Influential

Think trusted or popular online portals are the most influential for web-savvy consumers? Then you would be wrong. According to a new survey from BIGResearch, the most influential things for most consumers are friends and family. >>

Wednesday, January 24, 2007

Coverage Tops For Mobile Users

Mobile users want better coverage, and they will switch carriers to get that coverage. That is the result of a new study from comScore. With 14% of people saying they have stopped using landlines and 33% saying they feel lost without their cells, paying attention to the want of better coverage should also top providers' lists. >>

Tuesday, January 23, 2007

Consumers Trade Privacy for Personalization?

The results from the 2006 ChoiceStream Personalization Survey are in, and you may be surprised with the results. According to respondents, 57% of consumers said they were willing to give up some privacy in return for a personalized online experience. >>

Monday, January 22, 2007

Google, Microsoft Take Aim on Rapid Growth

Trying to anticipate the growth of online advertising, Google and Microsoft say they are building new data centers. The centers will help them deal with the expected boom in online advertising over the next few years. Together, the two online giants are expected to spend about $1 billion. >>

Monday, January 22, 2007

Google, Adscape Media in Buyout Talks

First it was search marketing, then the possibility of an outdoor digital ad network, now it looks as if Google's next foray could be into in-game advertising. >>

Monday, January 22, 2007

U.S. Spam Shame

Over a third (34 percent) of websites containing malicious code, or malware, are hosted in the U.S. That’s more than any other country in the world. >>

Monday, January 22, 2007

In-Flight Consoles to be Ad Supported

Virgin Atlantic has closed a deal that would allow texting, wireless connections and laptop AC power among other things - all from the cabin of a plane. >>

Monday, January 22, 2007

Euro Surfers Spend Time & Money Online

With the largest percentage penetration of broadband in the world, the Europeans are embracing the internet and online shopping. >>

Friday, January 19, 2007

Newspaper Websites Bulging With Blogs

Blogs embedded within top U.S. newspaper websites are seeing big increases in traffic, according to a recent Nielsen//NetRatings report. >>

Friday, January 19, 2007

Study: Women Read Snail Mail, not E-mail

A simple email message is not the best way to target female consumer. A new study indicates that more women are reading and responding to direct mail than email. >>

Friday, January 19, 2007

Google to Create Outdoor Digital Network?

Several search companies are creating new analytics programs and features to be able to compete with online giant Google in the search ad forum, but Google may have moved forward without their competitors once again, leaving other search firms in their dust. >>

Thursday, January 18, 2007

MySpace Tops Mobile Users List

MySpace is the most popular social network for online users in the U.S., but did you know it is also the most popular network for social mobile networkers? >>

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