BizReport : Research

Research

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Wednesday, April 02, 2008

Online radio audience becomes social

Americans from pre-teens to adults are logging on to online radio stations, which means that marketers have another niche to investigate when it comes to online campaigns. Whether the stations are privately owned or streaming from local stations, more users means a bigger campaign ROI. >>

Tuesday, April 01, 2008

Global ad spend forecast revised

Media agency ZenithOptimedia has revised its ad spending forecast for 2008, citing the credit crunch as the reason for downgrading forecasts for the U.S. and Europe. >>

Tuesday, April 01, 2008

Internet users wary of behavioral tracking

The increasing use of behavioral targeting isn’t going un-noticed by Internet users, according to a new study. >>

Tuesday, April 01, 2008

comScore: Price is a big influencer for mobile adoption

It isn't the lack of content or even the small screens that are keeping more users from accessing the mobile Internet. According to a recent comScore report, cost is the primary factor is the slow growth of mobile adoption rates. >>

Tuesday, April 01, 2008

API's are becoming important for publishers, too

Once thought to be only in the realm of the geek squadrons, it seems that API's (Application Programming Interfaces) are now moving into the publishing realms and helping to increase their traffic numbers. A recent report from Outsell Insights indicates that API's are increasingly helping to drive growth for online publishers. >>

Tuesday, April 01, 2008

Consumer fraud concerns affect sales

Many Internet users are unaware of their liability should their credit or debit card data be stolen, according to new research conducted by JupiterResearch for eBillme. >>

Monday, March 31, 2008

British are Europe's largest online spenders

New research from Mintel shows that the United Kingdom is leading the way in online shopping. >>

Monday, March 31, 2008

Australian Internet use overtakes TV viewing

For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online. >>

Monday, March 31, 2008

Gift, food sites are hot in Japan

Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also big gainers for the month. >>

Monday, March 31, 2008

SRG: Women lead in tech adoption

For several years men, specifically men between the ages of 18 and 24, have been thought to be the most important group of early adopters for marketers. This could be changing. According to a recent Solutions Research Group report, women are adopting social media, online television and gaming use at a faster rate than other demographics. >>

Saturday, March 29, 2008

Newspaper ad revenues fall

Ad spending on U.S. newspaper sites increased in 2007, but this didn’t managed to balance out losses in print ad revenues, which decreased by the largest percent in over 50 years. >>

Saturday, March 29, 2008

YouTube gives content publishers Insight

YouTube content publishers and marketers have long been requesting further details about the traffic to their videos. Finally a toolset has been added that goes some way to appeasing them. >>

Friday, March 28, 2008

Reports: Google first for traffic, search

Despite gains in the search from other search engines, Google remains the most popular search engine. The online monster is also tops for traffic, according to a recent report from comScore. >>

Thursday, March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits. >>

Thursday, March 27, 2008

YouTube brand top in U.K.

In just twelve months, the number of Internet users visiting video websites in the U.K. has rocketed, according to recent data released by internet monitoring firm Hitwise. >>

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