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Thursday, February 15, 2007
Valentine's Day planners and procrastinators purchase online at work
Results of a new study about online buying behaviour in the run up to Valentine’s Day has been released. >>
Wednesday, February 14, 2007
Mobile TV losing steam in Europe
A new study from M:Metrics indicates a waning interest in mobile television in Europe. According to study results, there were more people involved with mobile television in the past then there are currently. >>
Wednesday, February 14, 2007
Consumers prefer shorter online video ads
A recent survey from Advertising.com found that 66 percent of consumers would find video ads more pleasurable, if they were shorter than television ads. >>
Tuesday, February 13, 2007
Podcasting expected to surge
Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it's own in the coming years. >>
Tuesday, February 13, 2007
Newspapers run with local video advertising
If you think local television stations or cable networks are having the best results with local online video advertising, think again. According to a new report, newspapers have hit paydirt with online video before local TV stations have. >>
Tuesday, February 13, 2007
Online newspapers are attracting more and more readers
By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd. >>
Tuesday, February 13, 2007
Marketers put their faith, and dollars, in email marketing
Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are. >>
Monday, February 12, 2007
More GM ad dollars reserved for digital media
Questions abound over just how much money General Motors cut from their 2006 advertising budgets, but one thing is clear. More of the car company's ad dollars are being held back for digital media markets. >>
Monday, February 12, 2007
Get Web 2.0 savvy with free AMA webcast
The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers. >>
Friday, February 09, 2007
More ad dollars reserved for new media
A new study indicates more brands are reserving dollars for new media sources. >>
Friday, February 09, 2007
Study: 1 in 6 phishing messages opened
Fake dating services to false social networking emails, a new study shows consumers are opening phishing messages at an alarming rate. >>
Friday, February 09, 2007
News Corp. betting online efforts will lead growth
As much as 10% of Fox Interactive Media's income could be generated by social networking and other online initiatives according to News Corp. CEO Rupert Murdoch. Fox Interactive holdings include MySpace and gaming information network IGN. >>
Friday, February 09, 2007
Majority of adults welcome marketing emails from familiar sources
The attitudes and response of U.S. online adults toward email marketing communications is the subject of a new Harris Interactive poll. >>
Friday, February 09, 2007
Email marketing census reveals campaign ROI inadequately tracked
A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI). >>
Thursday, February 08, 2007
Report: Paid search tops $9B
Paid search companies hit a milestone in 2006 according to a new report from the Search Engine Marketing Professional Organization (SEMPO). In North America, companies spent nearly $9.5 billion for paid search campaigns last year. >>
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