BizReport : Research

Research

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Friday, February 23, 2007

Forecast: Panama to boost Yahoo revenue 45%

Financial services and research firm UBS is predicting exciting growth in 2007 for Yahoo, thanks in part to their new search offering Panama. >>

Friday, February 23, 2007

Smaller brands should warn customers about phishing attacks

A study from email authentication firm Iconix indicates smaller brands and even social networks could be putting customers at risk by not warning against phishing messages. According to the study, 1 in every 6 phishing messages are opened. >>

Friday, February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking. >>

Thursday, February 22, 2007

ValueClick profits up 38% in Q4

Online advertising network ValueClick showed impressive growth in Q4, 2006, boosting profits by 38% year-over-year. Company execs credit part of that growth to the integration of FastClick, one of the company's 2005 acquisitions. >>

Thursday, February 22, 2007

Study: 40% research politics online

Forget the nightly news or attending political rallies, more people are relying on the Internet for their political information. According to a study from DoubleClick, about 4 in every 10 adults research political information online. >>

Thursday, February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers. >>

Thursday, February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years. >>

Thursday, February 22, 2007

E-tailers and affiliates experience barriers to overseas sales

According to a poll taken at an e-commerce affiliate conference in Las Vegas, 87 percent of companies would like to sell to non-U.S. markets. >>

Wednesday, February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales. >>

Tuesday, February 20, 2007

Flowers, card sales jump for Valentine's Day

All of that early advertising apparently paid off for online flower and card shops. Sales revenue for online flower and gift shops jumped in the week leading up to Valentine's Day. Researchers estimate that 1 in every 6 online users visited a flower or gift site in the week leading up the February 14th. >>

Tuesday, February 20, 2007

The best financial sites on the web

Financial sites are a great place to find upwardly mobile consumers in search of the next big thing. But is it just upwardly mobile consumers who are likely to visit these sites? And which sites will help advertisers garner the most attention? >>

Tuesday, February 20, 2007

Consumers find more retail satisfaction online than offline

E-tailers are surpassing offline customer satisfaction, according to latest figures. >>

Tuesday, February 20, 2007

U.S. lags in broadband penetration rankings

Despite having the highest total number of broadband subscribers in the world, the U.S. still comes twelfth in overall percentage penetration rankings. >>

Monday, February 19, 2007

Bogus reviews are under travel sites' microscope

Fake blogs, false reviews. With the amazing growth of social media, it seems consumers need to be more wary than ever about how truthful online reviews are. In the U.K. and Europe, fake blogs and reviews will be outlawed in 2008, but until then it is up to the company to ensure that reviews and blogs are true. >>

Monday, February 19, 2007

Top trends for 2007

Everyone had better get comfortable with digital media. That is according to a new trends list from Interpublic Emerging Media Lab. The list indicates that digital innovations are the key for success in business and life in the coming year. >>

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