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Friday, March 16, 2007

Social networking drives traffic to British fashion retailers

The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site. >>

Thursday, March 15, 2007

Study: Online shoppers want simplicity

If online shoppers had their way, their favorite sites would offer coupons, rich media and themed merchandising areas and would be easy to navigate. >>

Thursday, March 15, 2007

Niche sites growing stronger in social networking

MySpace continues to be the dominant social networking site, but smaller sites are growing in popularity in a rapidly increasing rate. That, according to a study from Hitwise, which shows visits to social networking sites increased 11% from January to February. >>

Thursday, March 15, 2007

comScore introduces new suite of "visit" metrics

comScore has just announced improvements to the way it measures web traffic. >>

Thursday, March 15, 2007

Survey: U.S. Latino internet usage

Recent research in to internet usage amongst U.S. Latinos has revealed what experts are calling one of the largest ethnic gaps in the digital divide. >>

Wednesday, March 14, 2007

U.S. advertisers spend $9B on display ads

As more consumers head online, so do marketers. According to a report from TNS Media Intelligence, growth in online display ads and political ads showed the most growth in 2006. >>

Wednesday, March 14, 2007

Online shoppers dissatisfied with return processes

While online shopping is convenient for consumers, online product return policies are still not meeting shopper’s expectations. >>

Wednesday, March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media. >>

Tuesday, March 13, 2007

Google faces lawsuit over YouTube

Viacom is jumping on the anti-YouTube bandwagon. The company today filed a $1 billion lawsuit accusing the company of "massive intentional copyright infringement". The lawsuit is against both YouTube and parent company Google. >>

Tuesday, March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>

Tuesday, March 13, 2007

More marketers to use social networking tactics in 2007

The number of marketers using online social networking tactics could increase by around 10 percent in 2007, suggests a new report, and marketers need to learn how to get the best out of these environments. >>

Monday, March 12, 2007

European travel industry doing more business online

Europeans embrace online travel services and the convenience, control and cost savings it can offer. >>

Monday, March 12, 2007

Report: Global Internet audience grew 10% in January

With the Internet more than 10 years old, many may think that the audience is more or less tapped out. That finding new online users is impossible. Not so, according to a study from comScore. According to the online measurement leader, the Internet saw a 10% increase in users in January 2007 compared to January 2006. >>

Monday, March 12, 2007

IAB: Better metrics would increase online ad revenue

Since the beginning of the year, forecasters have predicted another record setting year for online ad sales. But one survey is showing a slightly different take on that trend. According to a survey released by the IAB, even higher revenue numbers could come in if only there were better metrics supporting online advertising numbers. >>

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