BizReport : Research

Research

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Tuesday, March 27, 2007

How-to advice for targeting online consumers

Knowing how to correctly target an ad can be the difference in a successful online campaign and money thrown down the drain. Now, there is a tool marketers can use to better target the right user before the campaign begins. >>

Tuesday, March 27, 2007

Study: Brand awareness increases with online video

A new study indicates viewers of online video clips are less distracted and more aware of brand messages that when they see the same ads on television or DVR programming. >>

Monday, March 26, 2007

Google, Microsoft, eBay lead February "visits"

At first glance, comScore's new "visits" metric doesn't seem to have impacted February's traffic rankings in the United Kingdom. The new metric measures how long users are engaged with a website; if they don't remain active for 30 minutes, the visit is considered over. >>

Monday, March 26, 2007

Should marketers harness MMOGs?

Video games aren't just for kids any longer, especially online games. According to some research, the massively multi-player online game (MMOG) World of Warcraft has around 8.5 million global players - and those players aren't children - willing to pay the $15/month playing fee. >>

Monday, March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry. >>

Monday, March 26, 2007

A third of U.S. households have no net connection

Almost a third of U.S. households have no internet access, and nor do many of them intend to get it, says a recently released report. >>

Monday, March 26, 2007

Podcast audience grows by 18 percent

New figures suggest that the podcasting audience is increasing and awareness of the medium is also rising. >>

Friday, March 23, 2007

MySpace top of brand search and traffic rankings

MySpace has come out top in a recent ranking of U.S. social networking site traffic, and was the most searched brand of 2006. >>

Friday, March 23, 2007

ComScore: Most online videos watched 5-8pm

For those who think online video is taking the place of traditional television watching, think again. According to a new study from ComScore, primetime for online video is actually earlier than primetime for network television. >>

Friday, March 23, 2007

Travel sites are upgrading to include reviews

With more consumers turning to the Internet to research travel destinations and make travel bookings, travel websites are seeing record-breaking numbers. To keep users on-site longer, many travel sites are offering value-added content such as reviews. >>

Friday, March 23, 2007

Player-per-copy metric required for in-game advertising

The videogame industry, today’s fastest growing entertainment business, has a desirable demographic that is notoriously hard to reach, and offers advertisers unique opportunities for exposure. But what might be needed to boost marketing spend on this channel? >>

Thursday, March 22, 2007

Users are more engaged with smaller communities

A new study indicates that social networking giants MySpace and Facebook may not hold the key to social networking. According to researchers from Communispace, users are more highly engaged when using smaller networks. >>

Thursday, March 22, 2007

Product placement rising in Europe and Asia

New research from PQ Media indicates that paid product placement will continue to rise through 2010. In 2006, product placement grew to $3.36 billion (37%) and in 2007 is expected to reach 30.3%, or $4.38 billion. >>

Thursday, March 22, 2007

Online lead generation effective but overlooked

The most effective methods of generating leads are all online, according to a new survey of internet marketers conducted by e-consultancy and Clash-Media, but marketers aren’t taking advantage of them. >>

Thursday, March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation. >>

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