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Wednesday, April 04, 2007
Report: Women watch less online video than men
A new report by eMarketer finds that there are less men online than women, but more men are watching online video. >>
Wednesday, April 04, 2007
Top 10 SEO ranking factors
SEOmoz have just released version two of their Search Engine Ranking Factors Guide. A panel of thirty-six search industry experts contributed to this year’s study in which they voted, and commented, on various ranking factors that make up Google’s ranking algorithm. >>
Wednesday, April 04, 2007
Report: Don't ignore mobile, new media
Advertisers ignoring new media and mobile advertising platforms may be missing out on increased revenue. That, according to a report from Sir Martin Sorrell, chief executive at WPP. >>
Tuesday, April 03, 2007
$85 million wanted from comScore IPO
Online measurement firm comScore has filed a registration statement with the U.S. Securities and Exchange Commission for an initial public offering (IPO) of common stock. >>
Tuesday, April 03, 2007
Google, EchoStar to launch automated TV ad service
The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. >>
Tuesday, April 03, 2007
British teens have mobile ad preferences
A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios. >>
Monday, April 02, 2007
Study: Hispanics multitask online
A recent study from Yahoo and Simmons Market Research indicates that Hispanic Internet users are more tuned in than other demographic groups. >>
Monday, April 02, 2007
Washington Post bets "stuff" will build loyalty
Read stories, collect points, get stuff. That is the premise behind the Washington Post's new loyalty program. The more stories readers read online, the more points they build up and the more things they can get with those points. >>
Monday, April 02, 2007
ZenithOptimedia announces revisions to global ad spend outlook
Online ad spending will overtake radio a year earlier than previously forecast, says ZenithOptimedia in today’s announcement, in which they revised their global ad spending outlook. >>
Monday, April 02, 2007
NAA: Newspaper websites boost readership
The latest data from the NAA’s NADbase, which combines total audience readership with Nielsen//NetRatings’ and Scarborough Research’s print and online data, has shown that newspaper websites are contributing to rising readerships. >>
Friday, March 30, 2007
Celebrity gossip lures users
Marketers looking for an untapped marketplace may want to check out celebrity gossip and news websites. According to new research from Nielsen//Netratings, gossip sites showed a 40% increase in traffic. >>
Friday, March 30, 2007
Young consumers shun online banking
Despite being brought up in an age of technological advances, young consumers still prefer to bank the old-fashioned way, according to new U.S. research. >>
Thursday, March 29, 2007
Study: Boomers prefer WOM recommendations
Consumers needing information on a product or service are more likely to ask someone from the boomer generation than any other demographic, according to new research from Weber Shandwick. The study revealed that baby boomers are asked for information and recommendations about 90 times each year. >>
Thursday, March 29, 2007
Marketers prefer social sites to mobile, gaming
According to a report from AdAge, though mobile and in-game advertising are garnering the most headlines this year, social marketing is actually leading the new media categories for advertising. >>
Thursday, March 29, 2007
Study: Not all news surfers are skimmers
According to a new study by Poynter’s, online news readers read more, and more deeply, than their newspaper browsing counterparts. >>
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Latest Headlines
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