BizReport : Research

Research

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Tuesday, April 08, 2008

UK: Value of Internet advertising to topple TV

Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the U.K., according to a recent IAB report. >>

Tuesday, April 08, 2008

Pollara: Influencers may not be influencing

A recent study from Canadian research group Pollara may have some social marketers rethinking their game plan. According to the study, the so-called Influencers of social media may not be as good at influencing other users as originally thought. >>

Monday, April 07, 2008

Search rankings: Aim high says iProspect

The importance of achieving a high search result position continues to increase, according to new study findings from iProspect. >>

Monday, April 07, 2008

Study: Gamer demographic complex

If, when your goal is to target gamers, you direct your creative department toward an audience of teenage boys on a diet of takeaway pizza, caffeine and lacking a life away from their computer screen, think again. >>

Monday, April 07, 2008

Universal McCann: US trails the global social marketplace

Both MySpace and Facebook may have come from the US but according to a recent report from Universal McCann those offerings have not placed the US first in the social space. According to the report, the US trails the rest of the world when it comes to social media growth. >>

Friday, April 04, 2008

European companies top website effectiveness Index

Eight out of Bowen Craggs’ Index of corporate website effectiveness top 10 companies are European, with the top spot going to Siemens for the second year in a row. >>

Friday, April 04, 2008

Nielsen: Online ad spend slows YoY in US

More marketers are logging on to the Internet but their spending has begun to slow. That, according to a recent Nielsen Company report, which shows that spending increased only 0.6% Year Over Year (YoY) from 2006 to 2007. >>

Friday, April 04, 2008

Survey: Half of US companies could go virtual

Thanks to the Internet many US businesses are considering going completely virtual in the near future. The biggest reason seems to be the incredible growth of ecommerce over the past few years. >>

Thursday, April 03, 2008

Recession prompts increase in coupon use

According to a new survey from Harris Interactive, over half of Americans will tighten up on their spending if a recession were to set in. >>

Thursday, April 03, 2008

Report: Marketers have trust issues with online advertising media

Many marketers just don’t trust online advertising media, causing a large proportion to avoid online marketing altogether. >>

Thursday, April 03, 2008

Study: Teens more likely to be swayed by friends

Forget about appealing to a teens insecurity or vanity. According to a new Teen Topix report from OTX Research, teens are less likely to be influenced by vanity or insecurity and more likely to be influenced by friends and family. >>

Thursday, April 03, 2008

NetPromoter: WOM drives tech purchases

A happy customer is a repeat customer. The old adage has never been more true than in today's online shopping world. One happy customer now can influence the buys of thousands of other consumers with the click of a mouse; the same can be said for one unhappy consumer. A recent study from NetPromoter indicates that happy consumers (also called Promoters) are very influential in the tech world. >>

Wednesday, April 02, 2008

Savvy execs want virtual business by 2012

Major advances in technology, and being comfortable with that technology, have both been big factors in the desire for an increasing number of American companies to go totally virtual in the near future. >>

Wednesday, April 02, 2008

Study: High % of Internet traffic "sewage"

A significant percentage of Internet traffic is malicious, and Arbor Networks has found some emerging trends in the course of monitoring of traffic flows between ISPs. >>

Wednesday, April 02, 2008

Metaversatility, GSD&M partner for virtual research

With more users logging on to sites like SecondLife and more businesses creating a virtual world for their products it was only a matter of time before someone began measuring the virtual centers. Enter GSD&M Idea City, a marketing/advertising organization, and Metaversatility, a virtual world development company, who are partnering to provide businesses with research targeted for the virtual realm. >>

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