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Tuesday, April 10, 2007

What to consider when choosing an ad network

Recent surveys have pointed to the growth of online advertising in nearly every sector, but few have hit on how advertisers are increasing their spending. Very few are taking the do-it-yourself approach of buying direct from websites and publishers. >>

Tuesday, April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience. >>

Tuesday, April 10, 2007

Website teaches behavioral targeting secrets

Advertisers who are just getting into behavioral targeting may be missing out on crucial bits of information for their campaigns. A new website is trying to teach behavioral targeting secrets for automotive advertisers. >>

Tuesday, April 10, 2007

Search function on social networking sites is popular with visitors

Marketers should not underestimate the importance of social sites as a marketing tool as around 4 out of 5 social site visitors use site's search function. >>

Thursday, April 05, 2007

Are online travel sales declining?

A new report from eMarketer indicates a slowdown for the U.S. online travel industry. According to the report, sales will remain strong but the growth rate of online travel sales will begin to decline in the coming years. >>

Thursday, April 05, 2007

White papers: Content that works

Marketers wanting to better connect with customers should look into content. That is the word from a new KnowledgeStorm and Marketing Sherpa study. According to researchers, 71% of technology buyers look to white papers first for information. >>

Thursday, April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe. >>

Wednesday, April 04, 2007

Report: Women watch less online video than men

A new report by eMarketer finds that there are less men online than women, but more men are watching online video. >>

Wednesday, April 04, 2007

Top 10 SEO ranking factors

SEOmoz have just released version two of their Search Engine Ranking Factors Guide. A panel of thirty-six search industry experts contributed to this year’s study in which they voted, and commented, on various ranking factors that make up Google’s ranking algorithm. >>

Wednesday, April 04, 2007

Report: Don't ignore mobile, new media

Advertisers ignoring new media and mobile advertising platforms may be missing out on increased revenue. That, according to a report from Sir Martin Sorrell, chief executive at WPP. >>

Tuesday, April 03, 2007

$85 million wanted from comScore IPO

Online measurement firm comScore has filed a registration statement with the U.S. Securities and Exchange Commission for an initial public offering (IPO) of common stock. >>

Tuesday, April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. >>

Tuesday, April 03, 2007

British teens have mobile ad preferences

A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios. >>

Monday, April 02, 2007

Study: Hispanics multitask online

A recent study from Yahoo and Simmons Market Research indicates that Hispanic Internet users are more tuned in than other demographic groups. >>

Monday, April 02, 2007

Washington Post bets "stuff" will build loyalty

Read stories, collect points, get stuff. That is the premise behind the Washington Post's new loyalty program. The more stories readers read online, the more points they build up and the more things they can get with those points. >>

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Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.