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Tuesday, April 17, 2007

Customer satisfaction is the key to online growth

The customer is always right. This has been the Golden Rule for retailers for years, but with the growth of online business and the seemingly endless pool of customers, the old standby may be losing its punch. It shouldn't, according to a new study from comScore. >>

Tuesday, April 17, 2007

Web design is growing in importance

As online advertising budgets grow, so do the budgets to create or build an online web presence. According to a recent Forrester Research survey, more top companies are increasing the amount of money they are putting toward websites. >>

Monday, April 16, 2007

Identity theft worries are high for American consumers

E-tailers and email marketers who think their campaigns have begun to falter may be right. But flagging sales may not be because of bad advertising copy or outdated email lists. According to a recent Zogby study, identity theft worries are keeping many users off of the Internet. >>

Monday, April 16, 2007

Target young for online video

Online video is quickly becoming the new buzzword for online marketers, but few have figured out how to harness the power. Should they target boomers? News hounds? Entertainment gurus? The answer, according to a new study, is no. To all of the above. >>

Monday, April 16, 2007

Rise in consumers purchasing auto insurance online

Consumers are beginning to buy auto insurance policies online, whereas in recent years they went no further than obtaining online quotes. >>

Monday, April 16, 2007

Cookie-based metrics inflating website audience figures

Data released today by comScore shows the degree to which cookie-based measurement of unique visitors is skewed by users deleting cookies from their PC’s. >>

Friday, April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. >>

Friday, April 13, 2007

British companies reaping benefits of SEO

A new report by market research firm e-Consultancy and Neutralize (*\*) has revealed that U.K. companies are reaping the benefits of paid search engine optimization. >>

Thursday, April 12, 2007

Spam volume to exceed legitimate emails in 2007

Research firm IDC has released results of a new study which forecasts that 2007 will see the volume of spam email overtake legitimate person-to-person email messages. >>

Thursday, April 12, 2007

PPC a favorite for e-tailers

Online retailers are finding that pay-per-click (PPC)and SEO programs are the best way to maximize their return on investment for advertising. According to a new study, e-tailers are pushing more of their advertising budgets into PPC advertising. They are also hoping that organic search results will boost revenue. >>

Thursday, April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be. >>

Thursday, April 12, 2007

Travel marketers should embrace social networking

The recent TravelCom/Res-Expo, held in Las Vegas, saw keynote addresses by many ecommerce experts, and many were encouraging those in the travel industry to embrace social networking tools and user-generated content. >>

Wednesday, April 11, 2007

Can opt-in ads boost online video revenue?

People are watching. According to numerous studies, more and more users are logging on to the Internet for video - entire television shows, movie trailers and user-generated content are a few options. However, online advertisers have yet to come up with a tried and true method of monetizing that content. Could there be one? >>

Wednesday, April 11, 2007

Females account for over half U.S. online population

Over half of the U.S. online population is female, according to new research by eMarketer, and big businesses are developing content and services directed purely at their female audiences. >>

Wednesday, April 11, 2007

Wilfers waste time on the web

The internet has spawned a new group of individuals who aimlessly wander the web and who are not quite sure what they logged on for. >>

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