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Research

 

Tuesday, September 12, 2006

Do the Math, Watch Sales Increase

If you thought math went out the window once you received your degree, think again. Wharton Professor Christophe Van den Bulte and doctoral student Yogesh V. Joshi say they have come up with a mathematical formula to help you determine how products will perform in the marketplace. From the music and movie industries to pharmaceuticals and high technology fields, this new formula could help get that new product selling fast. >>

Tuesday, September 12, 2006

Is Global Advertising Moving East?

Recent press release of online advertising spending is pointing to considerable growth potential in marketing for China. >>

Monday, September 11, 2006

Social Media explosion. What’s next?

With the recent explosion of social media marketing - the area within marketing which describes online tools and platforms used by consumers to share insights, opinions and experiences with each other – comes the question: how much should marketers budget for future campaigns? >>

Monday, September 11, 2006

Should Internet Junk Food Advertising Be Regulated?

Obesity associations and groups all over the world are gathering together with one single pledge: stop children obesity. >>

Monday, September 11, 2006

B2Blog: A Powerful Presence

A new study out from KnowledgeStorm and Universal McCann finds that blogs are being used for much more than childs play. The study surveyed more than 4500 business and IT professionals about blogging and their habits. The surprising result: blogs are a great B2B resource. >>

Monday, September 11, 2006

Traditional Traders Feel the Weight of Online Retailers

On-line and out-of-town retailers are ruffling conditions for town center traders in the U.K. >>

Friday, September 08, 2006

Outlook Good For Online Advertising Providers in 2007

In the short term, local online advertising providers have a lot to look forward to. A new report from Borrell Associates is calling for a banner year for local online advertisers in 2007. According to the report, the upswing for advertising providers will continue as local businesses continue looking for new, more efficient traffic solutions. >>

Thursday, September 07, 2006

Get More from Traditional E-Mail Campaigns

So, you began an email campaign a few weeks ago, sales were fine, but have begun to trickle off. Can you get more from a campaign worded slightly differently? >>

Thursday, September 07, 2006

Internet Closes in On 100 Million Websites

The Internet grew by more than 4 million sites last month. According to the results of a survey released by Netcraft, by the start of this month the list of hostnames had grown to 96,854,877. >>

Wednesday, September 06, 2006

Do Urgency Offers Really Work?

Creating a buzz around a new product is a sure way to garner a few sales, but once the buzz dies down can you renew that interest? >>

Wednesday, September 06, 2006

How Spammers Make Money

Spammers make money by manipulating the stock market. That’s the conclusion of a study led by Purdue University Assistant Professor of Finance Laura Frieder. >>