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BizReport : Research

Research

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Thursday, October 19, 2006

Google To Pocket 25% of Web Ad Spend

In a new report from eMarketer, an online market research firm, online search giant Google is on track to pocket 25% of the United States online ad spend for calendar year 2006. This kind of dominance over the online market is unprecedented. >>

Wednesday, October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. >>

Wednesday, October 18, 2006

Retailers Not Measuring Up

Many online retailers are shooting themselves in the foot because of lax measuring processes, according to a new survey from WebTrends. >>

Tuesday, October 17, 2006

Study: Search Drives Automobile Connections

Want to sell more cars? A new study indicates that search functions are driving more interested shoppers to car manufacturer and dealer websites. >>

Tuesday, October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so. >>

Monday, October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. >>

Monday, October 16, 2006

Email Deliverability Guide Released

The Interactive Advertising Bureau, or IAB, has released the Marketer & Agency Guide to Email Deliverability. >>

Monday, October 16, 2006

Online Ad Spend Solid for Q3

Yahoo’s warning a few weeks ago that finance and auto advertising would drop in the third quarter of 2006 doesn’t seem to have affected the overall online advertising markets for Q3. >>

Friday, October 13, 2006

Google Merge: Good for Business

That’s the word from marketing executives across the United States. Media buyers are looking forward to what will happen with the merge of Google’s search capabilities and the online world’s largest video provider, YouTube. >>

Friday, October 13, 2006

US Ad Spend Slows

Wall Street researchers are downgrading the U.S. and worldwide outlook for advertising spending in 2006. However, the new findings indicate the way ad spend inflation relates to economic inflation is changing. >>

Thursday, October 12, 2006

Security Worries High, Trust Low

A study is throwing cold water on the belief that customer satisfaction with purchases is all marketers need to be concerned with. Worries about the security of user information are at an all time high, and consumer trust is low enough to affect customer loyalty. >>

Thursday, October 12, 2006

Is Social Networking Losing Clout With Youth?

The popularity of social networking sites is changing the way everyone uses the internet and is bringing about a new web-based e-commerce system. >>

Thursday, October 12, 2006

Boomers Have Money, Gen Y Has Influence

Want to influence shoppers to buy your brand? Revenues falling even with a targeted search campaign and building buzz through social networks? Then you may not have the right people involved. Kids are the influencers today. >>

Wednesday, October 11, 2006

Do You Know What to do With Survey Results?

More than $1 billion is spent each year on Internet research, but do marketers really know what to do with the information? >>

Tuesday, October 10, 2006

Search Marketing: More Than Keywords

Search marketers want customers so they drive, drive, drive customers to targeted landing pages. Customers want service and many are leaving those landing pages without spending money, according to a new survey. >>

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