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BizReport : Research

Research

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Thursday, October 12, 2006

Security Worries High, Trust Low

A study is throwing cold water on the belief that customer satisfaction with purchases is all marketers need to be concerned with. Worries about the security of user information are at an all time high, and consumer trust is low enough to affect customer loyalty. >>

Thursday, October 12, 2006

Is Social Networking Losing Clout With Youth?

The popularity of social networking sites is changing the way everyone uses the internet and is bringing about a new web-based e-commerce system. >>

Thursday, October 12, 2006

Boomers Have Money, Gen Y Has Influence

Want to influence shoppers to buy your brand? Revenues falling even with a targeted search campaign and building buzz through social networks? Then you may not have the right people involved. Kids are the influencers today. >>

Wednesday, October 11, 2006

Do You Know What to do With Survey Results?

More than $1 billion is spent each year on Internet research, but do marketers really know what to do with the information? >>

Tuesday, October 10, 2006

Search Marketing: More Than Keywords

Search marketers want customers so they drive, drive, drive customers to targeted landing pages. Customers want service and many are leaving those landing pages without spending money, according to a new survey. >>

Tuesday, October 10, 2006

Generation Gap Can Harm Integrated Campaigns

If you want to get the most from your integrated ad campaigns you have to know who your target market is – and how to best reach them. That is the verdict of a new study from Forrester Research. >>

Monday, October 09, 2006

Online Ad Budgets Dropping

A new report from Blackfriars Communications indicates that only 16% of marketing budgets will go to online advertising this year. This includes email advertising campaigns, display ads and Internet media spending. >>

Monday, October 09, 2006

Voters Turning To Internet For Information

United States voters are showing high confidence in the Internet as a way to learn more about political candidates. As Election 2006 draws near, one survey says more than 25% of voters are using the Internet to learn more about candidates – that is more than any other information medium. >>

Friday, October 06, 2006

Teens, Tweens: More Than Surfers

A new study shows teens and tweens are doing more than surfing the web. For many between the ages of 8 and 18, the Internet is a place to spend money. >>

Friday, October 06, 2006

Holiday Forecast Looks Bright for Marketers

Forget the Halloween candy right now consumers want Christmas goodies instead. With a little more than 3 weeks until Halloween, marketers are predicting a good holiday season – based on consumer wants. >>

Thursday, October 05, 2006

Study: Gamers Want Social Experience

Nielsen Entertainment has released the third annual Active Gamer Benchmark Study. One of the big surprises to this year’s survey is that more and more online gamers are looking for a social experience. >>

Thursday, October 05, 2006

Study Shows Online Ad Spending Up

A new study out from the International Advertising Bureau shows that online advertising spending is up more than 40% in Britain for the first half of 2006. >>

Thursday, October 05, 2006

Consumers Prefer National Language Over English

A research report entitled 'Can’t Read, Won’t Buy' has found that global online buying preferences are heavily influenced by local language use. Common Sense Advisory, the firm that conducted the study, analyzed over 2,400 consumers in Europe, Asia and South America, focusing on language use by consumers and brand marketers and its impact on buying decisions. >>

Wednesday, October 04, 2006

US Mobile Ads Lagging

US consumers continue looking at mobile text ads as a novel concept, and they aren’t converting to sales as quickly as European consumers. >>

Tuesday, October 03, 2006

Research Shows Different “Boomer” Groups

Consumers 42 and older shouldn’t be placed in the same subgroups, according to a new study by Focalyst. It’s a joint venture between AARP and research firm Kandar. >>

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