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BizReport : Research

Research

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Monday, January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month. >>

Monday, January 15, 2007

Rich Pickings With Rich Media?

Scene7 survey reveals 2007 will see big rich media enhancements for online and multi-channel retailers. >>

Friday, January 12, 2007

Study: 81% to Increase Email Marketing

More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase online advertising. And if you thought email was dead, think again. More than half of the respondents said email was at the top of the list. >>

Thursday, January 11, 2007

Newspapers Team Up For Online Ad Network

Google began advertising in newspapers last year and now three newspaper publishers are teaming up to create an online advertising network. >>

Thursday, January 11, 2007

VOD Has Advertisers Interested

Online video may be the sexier advertising option, but it isn’t the only fish in the sea. In fact, online video faces stiff competition as cable’s video-on-demand (VOD) offerings begin to garner more interest from advertisers. >>

Thursday, January 11, 2007

Offline Strategies Online Marketers Need

The customer is king, all marketers and business owners know this. Without consumers watching the ads and buying the products there would be no need for advertising agencies or big brand names. With all of the technology at hand, customers must be treated well, right? Wrong. >>

Wednesday, January 10, 2007

Iconix Arms Consumers Against Phishers

Promotions and giveaways aren’t just the lures for legitimate online retailers. Phishers are using the same tactics to steal personal information, and causing a downturn in email marketing. An email authentication service says they can help with that problem. >>

Wednesday, January 10, 2007

Spam Rates Take 30% Dive

Spam levels have been growing steadily over the years, but January 2007 has so far seen a big drop, back to a level commensurate with that of the first half of 2006. >>

Wednesday, January 10, 2007

Humor and Music Keep Kids Engaged

The key ingredients to keep kids engaged in advertising, whether on television, online, radio or in print, is humor, a cute character and music. >>

Tuesday, January 09, 2007

13.4% Growth Expected for Online Ad Spend

New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. >>

Tuesday, January 09, 2007

Phishers Get Flash

As online phishing detection evolves, so do the phishers. >>

Monday, January 08, 2007

Study: Most Teen Girls Are On Social Network Sites

Teens are rushing to social networking sites, according to a new study. Especially teenage girls. >>

Monday, January 08, 2007

MySpace A Hit With Teens

During 2006, MySpace continued to hog the limelight in the online social networking scene, and it looks set to continue to maintain its appeal during 2007. >>

Friday, January 05, 2007

Google Passes Technorati in Search Traffic

Google is on the move again. The companies blog search engine is finally paying off. According to a new report, the Google blog search function has surpassed Technorati’s blog search in traffic. >>

Friday, January 05, 2007

Ad Budgets Raise as Spending Falls

Advertisers may need to continue to think outside the box if they want the biggest slice of the revenue pie. According to a new report, advertising budgets are increasing but spending is not. >>

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