BizReport : Research

Research

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Thursday, April 26, 2007

Food and beverage industry chooses online ads

Forget weekly circulars for consumer packaged goods advertisers. More CPG advertisers are spending more of their food and drink ad budgets on online advertising efforts. >>

Thursday, April 26, 2007

U.S. Wikipedia users are wealthy and well-educated

Despite concerns about accuracy and reliability, Wikipedia remains a popular online source of information, as a study from the Pew Center for American Life Project recently revealed. >>

Thursday, April 26, 2007

QVC.com's customers embrace rating and review feature

Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases. >>

Tuesday, April 24, 2007

Nielsen, comScore respond to audit request

Advertisers wondering what exactly a search share is or why their logs differ from measurement reports may have another tool to figuring that out soon. It appears as if the Interactive Advertising Bureau will get it's wish: more transparency among web metrics firms. >>

Tuesday, April 24, 2007

Google ranked top brand in the world

Internet giant Google has surpassed Microsoft to become the world’s top-ranked brand, according to findings released this week. >>

Tuesday, April 24, 2007

Forrester unveils "Social Technographics" report

A new report by Forrester Research has grouped social network users into six categories based on their level of participation, enabling marketers to develop more effective social marketing strategies. >>

Monday, April 23, 2007

Email marketing continues to elicit high response levels

Email marketing is still a valuable part of the e-marketing mix, according to new data from marketing services company, Epsilon. >>

Monday, April 23, 2007

IAB asks for an audit of web metrics firms

The Interactive Advertising Bureau (IAB) is not content with the status quo of current web measurement, and is asking two of the largest metrics firms - comScore and Nielsen//Netratings - to make a few changes. Chief among them, being audited themselves. >>

Monday, April 23, 2007

Watch, view and read in new content player

A new online video player could change the way some websites look at online video and other content resources. The AdMatch Player from Mochila allows companies to brand video, text and images on their websites. >>

Friday, April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. >>

Friday, April 20, 2007

Revenue is the key to social network success

Social networks have some tough decisions in their future, according to research from In-Stat. With competition ramping up in the social atmosphere, new research indicates monetization may be the key to which social networks survive and which networks disappear. >>

Friday, April 20, 2007

Maps leads travel destination sites

Online travel is a fast-growing industry. More users are planning trips, buying tickets and reserving hotel or vacation rental space online. But new research shows that mapping websites are actually the leading draw for travel planners. >>

Friday, April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads. >>

Friday, April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago. >>

Thursday, April 19, 2007

Viewer engagement longer than originally thought

A new study from Accela Communications is muddying the waters of viewer engagement with online video. According to the study, most viewers are actually engaged for 4.6 minutes, but according to other studies, engagement lasts for only 10.8 seconds. >>

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