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BizReport : Research

Research

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Tuesday, November 21, 2006

Study: Marketers Should Use Social Networking

A new study indicates users are beginning to better understand the limitations and strengths of social networks. Social media tools – RSS, podcasts and blogs – are growing in popularity with both users, and online marketers can use the same tools to increase revenue. >>

Monday, November 20, 2006

Online Video Ads Gain Popularity

With more than $410 million expected to be spent this year on online video advertising, experts in the industry are predicting that video spending will soon be on par with other forms of Internet advertising. >>

Monday, November 20, 2006

October Ad Breakdown Shows Financial Growth

The pull of online networks is drawing financial services companies to increase their online advertising efforts, according to a new report from Nielsen//NetRatings. >>

Friday, November 17, 2006

WebSideStory: Give Popularity A Try

Think you left peer pressure behind in high school? Think again. A new content publishing platform from WebSideStory is bringing popularity back by allowing the inclusion or exclusion of content based on visitor behavior. >>

Friday, November 17, 2006

Yahoo Deals with Vodafone

Online giant Yahoo has made a deal with Vodafone, a cell service provider, to be exclusive display advertising partners in the United Kingdom. >>

Thursday, November 16, 2006

Study: Follow Product Placement With Ad

Want a better return on your product placement buck? According to a new study, more television viewers will remember your placement if it’s followed by an ad in the next commercial break. >>

Thursday, November 16, 2006

Search Campaigns Helped by Email, Display Ads

If you want the best return from your search marketing dollars, give them a little push with collateral advertising from email, television and display ads. That’s the word from marketing executives at MediaPost’s Search Insider Summit Wednesday. >>

Thursday, November 16, 2006

Online Video On Fast Track

Want to get your viral video in front of the most potential customers? Take it online. That is the result of a new study from eMarketer, which indicates online video advertising will grow 82% this year alone. >>

Wednesday, November 15, 2006

Online Travel Booking Revenue Set to Take Off

According to a new JupiterResearch report, travel revenue from online bookings will increase by $43 billion over the next five years, reaching $128 billion in 2011. >>

Wednesday, November 15, 2006

Behavioral Targeting Most Effective?

That is the belief of many Madison Avenue advertising executives. Compared with other forms of online targeting, behaviorally targeting ads is the best way to raise conversions, according to a new study. >>

Wednesday, November 15, 2006

Travel Spending Going Online

Moving part of the advertising budget to online travel sites could help boost revenue in the future. That according to a new study from Jupiter Research that indicates online travel spending will rocket in the next few years. >>

Tuesday, November 14, 2006

Online Ad Spend Tops $4B in Q3

According to the Interactive Advertising Bureau (IAB) and PriceWaterhouseCoopers, advertising revenue on the Internet in the third quarter has topped $4 billion. That is a new record level for online advertising. >>

Monday, November 13, 2006

Yahoo! Looking At Social Sponsorship

Social networks are the new advertising frontier. It seems everyone is talking about the impact of social advertising, but with Yahoo’s launch later this week of an actual social campaign, marketers are set to see just how much money could be made off of social networks. >>

Monday, November 13, 2006

Ad Network Launched by Marchex

Online marketers can now bid for the placement of ads directly on Marchex’s 200,000-plus websites, many of which are direct navigation sites. The Marchex Network of sites attracts more than 25 million unique visitors each month, according to a statement. >>

Monday, November 13, 2006

Expect 5% Boost to Holiday Sales

U.S. gas prices are headed down and the economy is on the rise, leading the National Retail Federation to expect a 5% boost to holiday sales in 2006. Will that boost be seen in traditional brick-and-mortar stores or online retailers? >>

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