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BizReport : Research

Research

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Wednesday, September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

Tuesday, September 26, 2006

Organic vs. Paid Search: Is One Better?

WebSideStory has finished a study that compares organic search returns to paid search returns. The big surprise? The conversion rates were nearly identical. >>

Monday, September 25, 2006

Is Ad Spending Really Going To Decline?

Search giant Yahoo’s shocking news last week that both brand and search advertisement spending is slowing down, has not convinced all opinion leaders in the marketing world. Several decision makers in large companies have indicated they managed to get authorization for bigger budgets the second half of this year. >>

Friday, September 22, 2006

Aquent Marketing Salary Survey Shows Detailed Information

Aquent, an online marketing specialist with over five years experience in the field of global staffing solutions for creative professionals in marketing and communications roles, has recently published the results of its annual Salary Monitor Survey. >>

Wednesday, September 20, 2006

New Study Shows Growth in Hispanic Markets

A new study from the Association of Hispanic Advertising Agencies (AHAA) raises some questions about how advertisers are, and are not, paying attention to the fast-rising Hispanic clientele in the United States. >>

Wednesday, September 20, 2006

Internet Branding Reaches College Kids

If you want to reach college kids, put your brand on the Internet. That is the result of a new survey from Burst Media. About one-third of the 800 college age kids surveyed said they use the Internet more than 10 hours on a typical week. In comparison, less than 20% say they spend 10 hours or more watching television or listening to the radio each week. >>

Wednesday, September 20, 2006

Sports and Social: What Internet Youth Wants

Need to find a niche market for a new line of cosmetics? Want to find new clientele for athletic shoes? The Internet could be your online gold mine. >>

Tuesday, September 19, 2006

Do Mobile Ads Pay Off?

Mobile phones may be the last frontier for advertisers, but the frontier is quickly dwindling away. The talk at the 2006 CTIA Wireless IT & Entertainment show in Los Angeles indicated that mobile ads could bring in $11 billion in revenue in five years. >>

Monday, September 18, 2006

Can Affiliate Partnerships Boost PPC?

You know the old slogan two heads are better than one? A new study from Marketing Experiments indicates that growing strong affiliates is just as important for online marketers as promoting pay-per-click advertising campaigns. >>

Thursday, September 14, 2006

Online TV Ads – Worth The Cost?

Local ABC affiliates and the Walt Disney Company have come to an agreement to allow local advertising to the online viewing lineup. Episodes of shows like Desperate Housewives and Lost can be watched using an ad-supported broadband player. >>

Wednesday, September 13, 2006

Anti-Spyware Misses Google Ad Cookies

Could anti-spyware programs like McAfee Internet Security Suite, Symantec’s Norton Internet Security and Microsoft Windows Defender be impacting your bottom line by deleting Internet cookies? A new study from independent researcher Ben Edelman says yes. >>

Tuesday, September 12, 2006

The Most Effective Loyalty Programs

Customer appreciation – loyalty – programs have been around for about 100 years, but many are seeing an increase in participation as consumers become more savvy about price points, rebates and alternative currency. To get the best return on your program there are two directions to turn your loyalty program toward. >>

Tuesday, September 12, 2006

Can Transparent Marketing Improve The Bottom Line?

Did you know that the average consumers sees 577 new marketing messages each week? Between email, snail mail, banner ads and commercials consumers are bombarded every day with new messages. The more startling fact is that they don’t believe them. >>

Tuesday, September 12, 2006

Do the Math, Watch Sales Increase

If you thought math went out the window once you received your degree, think again. Wharton Professor Christophe Van den Bulte and doctoral student Yogesh V. Joshi say they have come up with a mathematical formula to help you determine how products will perform in the marketplace. From the music and movie industries to pharmaceuticals and high technology fields, this new formula could help get that new product selling fast. >>

Tuesday, September 12, 2006

Is Global Advertising Moving East?

Recent press release of online advertising spending is pointing to considerable growth potential in marketing for China. >>

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