RSS feed Get our RSS feed

News by Topic




BizReport : Research

Research

... 566 567 568 569 570 ...
 

Wednesday, February 07, 2007

IAC shows Q4 growth

Online search advertising helped boost IAC/Interactive to a healthy Q4 growth rate. According to the company's SEC filing, advertising revenue grew 46% over Q4 2005 to about $159.8 million. >>

Wednesday, February 07, 2007

Survey: Users prefer targeted online ads

More users are going online to watch video streams, and for most, an ad before the stream starts is preferable to fee-based services. That is the word from a new Advertising.com survey. >>

Wednesday, February 07, 2007

Hollywood supports Wal-Mart's move into the movie download business

Wal-Mart Stores Inc. has entered the internet video download business, and could give other download sites a run for their money. >>

Wednesday, February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. >>

Wednesday, February 07, 2007

Big box retailers need to focus more on search engine optimization

Big box retailers aren’t optimizing their sites for search and rely too much on brands, says a recent report. >>

Tuesday, February 06, 2007

Super Bowl ads fall short of expectations

Advertisers spent huge amounts of money to be "in the Super Bowl" this year, but fell short of that winning touchdown. That's the word from Reprise Media's yearly ad study. There are some bright spots, however. First, that more Super Bowl advertisers bought coordinating search campaigns this year than in 2006. >>

Monday, February 05, 2007

Older age groups show growing interest in mobile use

The youth market has traditionally led the way in mobile marketing, but the older generation is beginning to take part in these campaigns as well. That is the word from a new study from the Mobile Marketers Association (MMA). >>

Monday, February 05, 2007

Federated Media partners comScore for blog metrics

As paid blogging continues to grow, a blog network and measuring company are pairing up to provide metrics for the new industry. Federated Media has announced it will partner with comScore Media Metrics to provide research. >>

Friday, February 02, 2007

Coremetrics launches search ad "one-stop-shop"

Search marketers looking for an easier way to manage campaigns may find it with a new product from Coremetrics. The company has launched Coremetrics Search 2007, a "one-stop" product to create, manage and complete search marketing campaigns. >>

Friday, February 02, 2007

Microsoft draws global audience

Search engine Google may have larger competition than they originally thought. According to new research from comScore, Microsoft sites drew the most users globally in December. >>

Friday, February 02, 2007

Retirees in the U.K. spending more free time online

British pensioners are embracing the internet and incorporating it into their daily lives. >>

Friday, February 02, 2007

Vizu Answers to revolutionize online market research

Online marketing research is set to be more affordable and accessible to those who can’t afford expensive programmes. >>

Thursday, February 01, 2007

Do offline seasonal changes impact online shopping?

The short answer is yes, according to a new study from Marketing Experiments. The long answer is only if you know how to take advantage of those fluctuations. >>

Thursday, February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

Thursday, February 01, 2007

Google's Q4 earnings top expectations

Search giant Google hit the earnings ball out of the park in Q4, 2006, increasing revenue by 67%. The revenue boost was led by Google's always profitable paid search platform. >>

... 566 567 568 569 570 ...