RSS feed Get our RSS feed

News by Topic




BizReport : Research

Research

... 566 567 568 569 570 ...
 

Tuesday, November 14, 2006

Online Ad Spend Tops $4B in Q3

According to the Interactive Advertising Bureau (IAB) and PriceWaterhouseCoopers, advertising revenue on the Internet in the third quarter has topped $4 billion. That is a new record level for online advertising. >>

Monday, November 13, 2006

Yahoo! Looking At Social Sponsorship

Social networks are the new advertising frontier. It seems everyone is talking about the impact of social advertising, but with Yahoo’s launch later this week of an actual social campaign, marketers are set to see just how much money could be made off of social networks. >>

Monday, November 13, 2006

Ad Network Launched by Marchex

Online marketers can now bid for the placement of ads directly on Marchex’s 200,000-plus websites, many of which are direct navigation sites. The Marchex Network of sites attracts more than 25 million unique visitors each month, according to a statement. >>

Monday, November 13, 2006

Expect 5% Boost to Holiday Sales

U.S. gas prices are headed down and the economy is on the rise, leading the National Retail Federation to expect a 5% boost to holiday sales in 2006. Will that boost be seen in traditional brick-and-mortar stores or online retailers? >>

Friday, November 10, 2006

Does Your Brand Measure Up?

A new reporting platform from NameProtect could tell you how your brand is being used online. Called the Brand Aware Report, it allows businesses without monitoring to view how the brand is perceived and treated online. >>

Friday, November 10, 2006

Are Social Networks Declining?

Despite indications that social networking is beginning to decline, it seems people continue to blog and visit social networking sites en masse. >>

Friday, November 10, 2006

Social Networks Susceptible to Phishing?

Phishing attacks aren’t just focusing on email any longer. The new threat could impact social networking sites, thereby attacking online marketers. >>

Wednesday, November 08, 2006

Yahoo! Tests Graphic Mobile Ads

Eager to build more online revenue, Yahoo! is set to begin delivering graphic advertising to mobile phones. It’s part of a test program to see how well the ads translate from the Internet to mobile space. >>

Wednesday, November 08, 2006

Local Search Revenue To Reach $31 billion?

That is the forecast from The Kelsey Group, a research and analysis firm. In their annual forecast, analysts indicate that both global local search and online classified advertising revenue will grow to $31.1 billion in 2010. >>

Tuesday, November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007. >>

Tuesday, November 07, 2006

Phishing Has Greater Hold

A new study indicates more users may be falling victim to phishing attacks than previously thought. Researchers at the Indiana University School of Informatics found that about 14% of users may be responding to each phishing attack. Previously, it was though phishers only received information from about 3% of the population per year. >>

Tuesday, November 07, 2006

U.S. Web Future In Doubt?

Is the U.S. moving too slowly to capitalize on next generation Internet? That is the fear of approximately 86% of online experts. They say countries like China, India and several other Asian and European countries may be moving faster toward Internet Protocol version 6 (IPv6). >>

Friday, November 03, 2006

Quality Control Key For Marketers

In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same ads. >>

Friday, November 03, 2006

Online Marketing in Second Place

If you aren’t already marketing on the web you should be. According to a new whitepaper from Omniture, online marketing ranks second as the preferential advertising medium behind only in-person advertising efforts for B2B campaigns. >>

Wednesday, November 01, 2006

Social Networking Ad Spend To Explode?

In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to the demographic. >>

... 566 567 568 569 570 ...