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BizReport : Research

Research

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Thursday, November 30, 2006

Yahoo Building A Universe?

Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and Del.icio.us in an effort to build “passion brands” to build more revenue. >>

Thursday, November 30, 2006

Working Moms Develop Internet Habit

Working mothers are tossing time with television and newspapers in favor of radio and the Internet, according to new research from The Media Audit. >>

Thursday, November 30, 2006

Affluent 30-Somethings are YouTube's Key Audience

According to recent studies into YouTube’s online audience, the majority of users aren’t teenagers and 20-somethings, they’re in their mid-30’s. >>

Wednesday, November 29, 2006

Mobile Users Like ESPN, Weather

Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and Telephia’s new “Mobile Web Metrix” which compares mobile and personal computer usage. >>

Tuesday, November 28, 2006

Car Dealers To Increase ’07 Ad Spend

A new survey from online car dealer Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer. >>

Tuesday, November 28, 2006

Security Shake Up Needed to Increase Consumer Confidence in E-commerce

According to a new survey, security concerns are adversely affecting sales via e-commerce and email marketing. >>

Monday, November 27, 2006

MMA: Restrict Ads to Kids

This morning, revised mobile industry advertising guidelines were released from the Mobile Marketing Association. Among the changes are new rules on marketing to children. >>

Monday, November 27, 2006

Study: Search Impacts Offline Purchasing

A new study from ROIResearch indicates that online searches impact nearly as many purchases made offline as online. The research shows that for every $1 spent online, the search-user will spend another $2.56 with traditional retailers. The numbers for frequent searchers are even higher. >>

Monday, November 27, 2006

Gamers Flocking to Fantasy Sites

Despite the United States Congress changes to online gambling, gamers are flocking to fantasy sports websites. According to the latest rankings, more than 15 million consumers and businesses are taking part in fantasy sports – football, baseball, basketball – gaming sites. Free sites seem to be gaining popularity faster than pay sites. >>

Friday, November 24, 2006

Podcast Audience Increases

More users are downloading podcasts now than six months ago, but does the increase point to a new online marketing must? >>

Friday, November 24, 2006

Study: Online Video Influences Purchases

A new study from KnowledgeStorm and Universal McCann puts a new light on online video. According to the joint report, many IT professionals are relying on online video to make IT purchasing decisions. >>

Wednesday, November 22, 2006

Life Impacts Online Behaviors

Think all you have to do to increase conversions is to have a behaviorally targeted online campaign? Think again. According to new research from BIGresearch, marketers also need to know what is happening with consumers. >>

Wednesday, November 22, 2006

Ford Driving to Digital

In their ongoing efforts to turn business around, Ford will outlay more money than ever on advertising in 2007. In addition to increasing the advertising budget, the automaker will also change where and how they advertise, according to insiders. >>

Tuesday, November 21, 2006

Yahoo Grows, Google Slows

Google is still the #1 search provider on the web, but in the latest numbers from Nielsen//Netratings, Yahoo’s search rating rose as Google’s slid. Does this mean that the Google monster is vulnerable? >>

Tuesday, November 21, 2006

Study: Small Business Online Spending to Grow

A new study out shows that small businesses – more than 75% of small businesses in the United States – will continue to move their advertising and buying power online. >>

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