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BizReport : Research

Research

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Tuesday, December 12, 2006

Cost Impeding U.S. Mobile Web Access

In the United States, a cell phone is still just a cell phone in most cases. A new study from IDC Research indicates nearly 40% of wireless subscribers feel online access is too expensive. >>

Thursday, December 07, 2006

Games, TV Lead Way For Mobile Entertainment

New research predicts mobile content use will explode starting in 2007, with mobile games and mobile television episodes pulling away from the current mobile favorite, music. >>

Thursday, December 07, 2006

AAAA Releases Bulletin On Click Fraud

The American Association of Advertising Agencies has released a member bulletin focusing on the basic tenants of click fraud. One issue talked about in the bulletin was the definition of click fraud. >>

Thursday, December 07, 2006

Study: Niche Ads Get More Attention

If you think simply buying a display ad on a popular website like MySpace is enough, think again. While ads on popular content sites do work, a new study indicates that ads on niche websites get more attention from users than ads placed on the most popular sites. >>

Wednesday, December 06, 2006

Big Brands Slower to Convert Online

Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate. >>

Tuesday, December 05, 2006

Online Ad Spend Surging As Traditional Growth Slows

A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend. >>

Tuesday, December 05, 2006

Spam Blamed For Loss of Email Revenue

Don’t count that email advertising revenue before it’s delivered. That is the message from email marketing experts at MediaPost’s Email Insider Summit in Utah Monday. >>

Tuesday, December 05, 2006

Hispanic Market Continues Growth

For the second year in a row, Hispanic advertising agencies continue seeing double-digit growth. Thanks in part to first time ad buyers, expanding into digital areas and targeting English-speaking community members, the market continues to see unsurpassed growth in advertising spending. >>

Monday, December 04, 2006

IAC Launches Ask City

Want local business information, events, maps and movies? IAC wants to provide it through the launch of a new property: Ask City. The new Ask City will draw heavily from other IAC properties like Ticketmaster and CitySearch. >>

Monday, December 04, 2006

Difference In How “User Generated Ads” Are Seen

Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. >>

Monday, December 04, 2006

College Kids Choose Facebook

Want to know what the youth market wants? Here’s a secret: for the first time ever, both college-aged (17-25 years of age) men and women chose social networking site Facebook as their favorite website. >>

Friday, December 01, 2006

Merrill Lynch Predicts Growth In Branded Revenue

Despite a predicted slowdown in growth for Q4, 2006, brokerage house Merrill Lynch is predicting overall growth for online giant Yahoo! in the coming year. This, thanks in part to the recent buying habit of the company. >>

Friday, December 01, 2006

First Virtual Millionaire Is For Real

Meet the world’s first virtual millionaire, Anshe Chung. Who now has more than a million cold, hard dollars in her real world bank account, earned primarily in the virtual world she created through Second Life. >>

Friday, December 01, 2006

Mobile Ad Budgets Increase

Several big brands are earmarking portions of next year’s advertising budgets for mobile marketing. >>

Thursday, November 30, 2006

Google: No More “Answers”

Google won’t accept any more questions for it’s “Answers” site. The company has announced that Google Answers will shut down after four years. >>

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