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BizReport : Research

Research

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Friday, December 15, 2006

Study: Shoppers Log On At Work

According to new research figures, the vast majority of online shoppers continue to log on to shop from work. The highest volume shopping days are Monday and Tuesday; the highest volume shopping hour is 1pm Pacific, 4pm Eastern. >>

Friday, December 15, 2006

Online Display Ads on the Increase

Financial services advertisers are still the big guns in online display ads, but the numbers are increasing for other sectors as well. In November more than 259 billion display ads were run online. >>

Thursday, December 14, 2006

Study: More Interacting Via Blogs, Video

A new study indicates making phone calls online, visiting blogs and watching online video have made the largest gains with online users in the past year. Still, the most used applications are more traditional. Email, news services and online shops top the list of most-used platforms. >>

Thursday, December 14, 2006

Holiday Season Booming in France, UK & Germany

The first online holiday shopping numbers are in for the 2006 season and it looks as if the UK, France and Germany are the big winners. More shoppers are turning to online shops for gifts this year. >>

Thursday, December 14, 2006

Survey: Productivity Linked With Technology

The general public may not be jumping the fence to mobile Internet access, but there is a population base that is quite comfortable in a mobile, online world. That population is the group mobile marketers need to access for the best results. >>

Wednesday, December 13, 2006

Online Video Audience Not Engaged

Movie downloads remain the least-watched genre of online video. Instead of long programming, 70% of online video users are watching short clips of sports and news. >>

Wednesday, December 13, 2006

Phishers Go Outside Financial Box

According to new research, phishing scams are switching teams. Rather than focusing on financial information, the hoaxes are baiting consumers with brands like Coke and McDonalds. >>

Tuesday, December 12, 2006

Ingenio Set To Expand Pay-Per-Call Network

Pay-Per-Call service Ingenio is set to expand it’s Pay-Per-Call network to include a partnership with mobile search provider JumpTap. The partnership is the latest move in Ingenio’s effort to expand it’s presence in the mobile search world. >>

Tuesday, December 12, 2006

Efficiency – Not Brand – Brings Online Customers

Want a sure-fire way to turn off online customers? Develop a site that is filled with big brand names but doesn’t deliver fast, efficient service. That’s the word from a new report. >>

Tuesday, December 12, 2006

Cost Impeding U.S. Mobile Web Access

In the United States, a cell phone is still just a cell phone in most cases. A new study from IDC Research indicates nearly 40% of wireless subscribers feel online access is too expensive. >>

Thursday, December 07, 2006

Games, TV Lead Way For Mobile Entertainment

New research predicts mobile content use will explode starting in 2007, with mobile games and mobile television episodes pulling away from the current mobile favorite, music. >>

Thursday, December 07, 2006

AAAA Releases Bulletin On Click Fraud

The American Association of Advertising Agencies has released a member bulletin focusing on the basic tenants of click fraud. One issue talked about in the bulletin was the definition of click fraud. >>

Thursday, December 07, 2006

Study: Niche Ads Get More Attention

If you think simply buying a display ad on a popular website like MySpace is enough, think again. While ads on popular content sites do work, a new study indicates that ads on niche websites get more attention from users than ads placed on the most popular sites. >>

Wednesday, December 06, 2006

Big Brands Slower to Convert Online

Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate. >>

Tuesday, December 05, 2006

Online Ad Spend Surging As Traditional Growth Slows

A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend. >>

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