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Research

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Friday, December 22, 2006

Broadband To Reach 50% Of U.S. Homes

According to a new report from eMarketer, broadband Internet access will reach 50% of U.S. households in 2007. Why is this an important number? Because more and more of these homes are using the value-added perks that broadband access brings. Things like VoIP, IPTV and paid audio and video content. >>

Thursday, December 21, 2006

Newspaper Websites Garner Higher Online Spenders

Advertising on newspaper websites could be a way to increase online revenue. Why? According to a new study, visitors to newspaper websites spend more online than non-newspaper visitors. >>

Thursday, December 21, 2006

Study: Yahoo Garners Most Page Views of 2006

Yahoo is the most trafficked website of the year, according to new data from Nielsen//Netratings. With more than 354 billion page views through November 2006, Yahoo blew away competitor Google which placed third. >>

Thursday, December 21, 2006

Study: Product Placement Tolerated

According to a new study from New Media Strategies, product placement is tolerated if not completely accepted by online users. The researchers monitored online conversations to come to their conclusions. >>

Wednesday, December 20, 2006

Study: Google Searches Up 31%

Search giant Google is still leading the search pack, with nearly twice as many searches in November as closest competitor Yahoo. According to Nielsen//Netratings, users made 3.1 billion searches on Google alone in November. >>

Wednesday, December 20, 2006

Employers Spend More To Recruit Online

Online recruiting is accounting for more employers’ budgets than traditional print recruiting, according to a new study, and that may not bode well for newspapers. Employers spent $5.9 million online and only $5.4 million in print job ads this year. >>

Wednesday, December 20, 2006

Online Shoppers Break Records – Again

Single day online retail sales records have been set and broken several times this holiday shopping season, as more people turn to e-tailers to find gifts. >>

Tuesday, December 19, 2006

Trend: Social Mobile Networking

Two new studies on social networking have come to the same conclusion: more mobile users are taking social networking with them, thanks to mobile capabilities. >>

Tuesday, December 19, 2006

Report: U.S. Has 4th Highest Spam Rate

Chances are when you come back from the Christmas holiday, your email inbox will be filled with spam messages promising pharmaceutical miracles or incredibly low stock prices. Why? Because even with a drop in the number of spam messages received, the United States has the fourth-highest spam rate in the world. >>

Tuesday, December 19, 2006

PayPerPost: Bloggers Must Disclose

PayPerPost, a leader in the relatively new world of paid blogging, has changed their Terms of Service, and are now requiring bloggers who are paid to post disclose that fact to their readers. The disclosure may be a site-wide statement or can be listed on a per-post basis. >>

Monday, December 18, 2006

eMarketer: Online Video To Explode In '07

In three years, more than half of the United States population will be part of the online video audience, according to new research from eMarketer. >>

Monday, December 18, 2006

Search Marketing Costs Up

The cost to search marketers rose in Q3, according to new research from DoubleClick. Conversion rates also showed a slight increase. >>

Monday, December 18, 2006

More Shoppers, Larger Bills Drive Online Sales

Online retail revenue is up this holiday season, driven by both more shoppers and more money spent per buyer. According to one study, more than $12.42 billion has been spent online this season. >>

Monday, December 18, 2006

“Conversations” Put RSS Feeds in Ads

A public relations firm and an RSS feed aggregator have joined forces to produce a new “Hosted Conversations” branded ad unit. Edelman PR and Newsgator say, the ad units contain an RSS feed of blogs and comments related to the advertisers sponsoring the ad. >>

Friday, December 15, 2006

Study: CGM The Great Influencer

According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. >>

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