Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
Research
< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 | next >
Tuesday, May 01, 2007
Revenues rise for U.S. agencies
U.S. marketing communications agencies saw revenues jump by 8.8 percent in 2006, the largest rise in almost five years. >>
Monday, April 30, 2007
Online travel consumers prefer user-generated content
Consumers want travel brands to embrace consumer generated reviews, and in response travel innovators are transforming their web presence into social platforms. >>
Monday, April 30, 2007
Click Quality Council releases click quality principles
The Click Quality Council has put forward eight principles it feels are key to producing quality clicks. >>
Monday, April 30, 2007
37% would buy a brand seen in the virtual world
The virtual world has never been so open to advertisers. The question is, should marketers jump on the virtual world bandwagon while the world is still being built? >>
Friday, April 27, 2007
By 2011 80 percent of internet users will have a virtual life
It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel. >>
Friday, April 27, 2007
More consumers paying bills online
Online bill payments have exceeded payments by check for the first time, according to a new survey by Harris Interactive and the Marketing Workshop. >>
Friday, April 27, 2007
Web 2.0 use increases in the U.S.
American web surfers are more likely than ever to surf to web 2.0 portals like Wikipedia, MySpace and YouTube. That, according to research released earlier this month. According to the research, web 2.0 portals accounted for 12% of all traffic in the United States. >>
Thursday, April 26, 2007
Food and beverage industry chooses online ads
Forget weekly circulars for consumer packaged goods advertisers. More CPG advertisers are spending more of their food and drink ad budgets on online advertising efforts. >>
Thursday, April 26, 2007
U.S. Wikipedia users are wealthy and well-educated
Despite concerns about accuracy and reliability, Wikipedia remains a popular online source of information, as a study from the Pew Center for American Life Project recently revealed. >>
Thursday, April 26, 2007
QVC.com's customers embrace rating and review feature
Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases. >>
Tuesday, April 24, 2007
Nielsen, comScore respond to audit request
Advertisers wondering what exactly a search share is or why their logs differ from measurement reports may have another tool to figuring that out soon. It appears as if the Interactive Advertising Bureau will get it's wish: more transparency among web metrics firms. >>
Tuesday, April 24, 2007
Google ranked top brand in the world
Internet giant Google has surpassed Microsoft to become the world’s top-ranked brand, according to findings released this week. >>
Tuesday, April 24, 2007
Forrester unveils "Social Technographics" report
A new report by Forrester Research has grouped social network users into six categories based on their level of participation, enabling marketers to develop more effective social marketing strategies. >>
Monday, April 23, 2007
Email marketing continues to elicit high response levels
Email marketing is still a valuable part of the e-marketing mix, according to new data from marketing services company, Epsilon. >>
Monday, April 23, 2007
IAB asks for an audit of web metrics firms
The Interactive Advertising Bureau (IAB) is not content with the status quo of current web measurement, and is asking two of the largest metrics firms - comScore and Nielsen//Netratings - to make a few changes. Chief among them, being audited themselves. >>
< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 | next >
Latest Headlines
- Take my PDA but leave me the chocolate
- Quantcast: Demographic search tool beta launch
- Trendsetters targeted by new ad network
- PopularMedia launches a management platform for social media
- GoldSpot Media, Denuo partnering for mobile targeting
- The rise of DIY display advertising
- Consumers still find online shopping frustrating
- Consumers go online for Mother's Day gifts
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.