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BizReport : Research

Research

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Monday, January 08, 2007

MySpace A Hit With Teens

During 2006, MySpace continued to hog the limelight in the online social networking scene, and it looks set to continue to maintain its appeal during 2007. >>

Friday, January 05, 2007

Google Passes Technorati in Search Traffic

Google is on the move again. The companies blog search engine is finally paying off. According to a new report, the Google blog search function has surpassed Technorati’s blog search in traffic. >>

Friday, January 05, 2007

Ad Budgets Raise as Spending Falls

Advertisers may need to continue to think outside the box if they want the biggest slice of the revenue pie. According to a new report, advertising budgets are increasing but spending is not. >>

Thursday, January 04, 2007

Survey: Spam Down in South Korea

Spam may be hitting the skids in South Korea. According to a survey done in the country, spam was down considerably in the last half of 2006. >>

Thursday, January 04, 2007

Homosexuals Happier to Hang Out Online?

A national survey, released this week, concludes that the gay population spends more time online than straight people. >>

Thursday, January 04, 2007

Online Music Fans Shelling Out for Sounds

Not only are music downloads on the up, but a recent survey has found that music fans are spending more online than they did offline. >>

Wednesday, January 03, 2007

Google, Microsoft Battle Over U.K.

In the battle for the U.K.’s most popular websites, Microsoft is the king – but only by a small margin. >>

Wednesday, January 03, 2007

SoundScan: Downloaded Music Up 67%

According to a new report from Nielsen SoundScan, in the first 49 weeks of 2006, more than 525 million songs were downloaded. 2006 was a record-breaking year for digital downloaded music, but can the trend continue into 2007? >>

Tuesday, January 02, 2007

Netflix.com First for Customer Satisfaction

Results of a biannual customer satisfaction survey have placed Netflix.com as overall winner, and Costco.com amongst the laggers. >>

Friday, December 29, 2006

Social Networks, Skype High On ’07 Trends List

Think you know what is going to be hot in 2007? You may not, and if you’re not in the know you may lose out. >>

Friday, December 29, 2006

Empty Nesters, Big Online Spenders

A study from The Media Audit indicates that online marketers may need to change their targeting. According to the research, empty nesters spend more money than any other age group online. >>

Thursday, December 28, 2006

Do Free Trials Really Work?

Yes and no. In general, free trial promotions do bring in new users, but by changing the offer pages companies could recruit even more new users. >>

Thursday, December 28, 2006

Microsoft To Target Using User Information

Microsoft Corporation is making a push to be a bigger challenger to search advertising giants Google and Yahoo. The company will sell behaviorally targeted ads using information gather from the Hotmail.com email property. >>

Wednesday, December 27, 2006

Google Tests In-Stream Ads

Google, the Internet’s largest video platform, could add another service to its repertoire – the company is now testing in-stream video streaming ads. If the ads work, Google could create a service similar to AdSense that links small businesses with small-scale video creators. >>

Wednesday, December 27, 2006

Social Networkers Boost Holiday Spend 26%

As the holiday shopping season winds down, it looks as if social networkers helped to boost spending by 26% over 2005 numbers. Excluding travel and auction sites, U.S. consumers spent $21.6 billion from November 1 – December 20, 2006. >>

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