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Research

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Monday, February 19, 2007

Preview panes demand new look at email marketing communications

Pencil in a meeting with your creative department, you will need to update them on new email marketing design considerations. >>

Friday, February 16, 2007

DigitalPlus to improve Nielsen numbers

In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box. >>

Friday, February 16, 2007

aQuantive profits surge in Q4

The online advertising boom in 2006 helped boost aQuantive's Q4 revenue. Year over year Q4 revenue increased 53% and profits nearly doubled. Q4 revenue came in at $133.4 million, and net income came in at $20.4 million. >>

Friday, February 16, 2007

The internet is the new travel agency

More than half of the U.S. travel industry’s 2007 transactions will be online, says a new report. >>

Thursday, February 15, 2007

Report: Podcasts should be concise, consistent

With a surge in podcasting predicted over the next few years, many in the marketing industry are wondering how to best take advantage of the technology. >>

Thursday, February 15, 2007

Times Co. partners with Monster for classifieds

Online job listings site Monster.com just added a big name to its partnerships for online newspaper job listings: the New York Times Company. Under the new agreement, Monster.com will power job ads for papers like The Boston Globe and The New York Times. >>

Thursday, February 15, 2007

Valentine's Day planners and procrastinators purchase online at work

Results of a new study about online buying behaviour in the run up to Valentine’s Day has been released. >>

Wednesday, February 14, 2007

Mobile TV losing steam in Europe

A new study from M:Metrics indicates a waning interest in mobile television in Europe. According to study results, there were more people involved with mobile television in the past then there are currently. >>

Wednesday, February 14, 2007

Consumers prefer shorter online video ads

A recent survey from Advertising.com found that 66 percent of consumers would find video ads more pleasurable, if they were shorter than television ads. >>

Tuesday, February 13, 2007

Podcasting expected to surge

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it's own in the coming years. >>

Tuesday, February 13, 2007

Newspapers run with local video advertising

If you think local television stations or cable networks are having the best results with local online video advertising, think again. According to a new report, newspapers have hit paydirt with online video before local TV stations have. >>

Tuesday, February 13, 2007

Online newspapers are attracting more and more readers

By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd. >>

Tuesday, February 13, 2007

Marketers put their faith, and dollars, in email marketing

Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are. >>

Monday, February 12, 2007

More GM ad dollars reserved for digital media

Questions abound over just how much money General Motors cut from their 2006 advertising budgets, but one thing is clear. More of the car company's ad dollars are being held back for digital media markets. >>

Monday, February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers. >>

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