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BizReport : Research

Research

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Wednesday, January 17, 2007

Total Recall for Viral Video?

Perhaps not total recall, but a new study indicates viewers may have better recall for viral videos than was originally thought. Should that make online video a more substantial part of online advertising? >>

Wednesday, January 17, 2007

Have Internet, Will Travel

A report, on how online users in the UK will use the internet to plan and book their holiday travel, has been released. >>

Wednesday, January 17, 2007

Consumers Want More Cross-Channel Retailing

A recent survey in the U.S. gives an insight in to customer attitudes to multi-channel retailing. >>

Tuesday, January 16, 2007

In-Game Ad Platform Upgraded to Flash

Hoping to appeal to a wider base of online gamers, IGA Worldwide is upgrading their in-game ad platform to support flash-based games. The upgraded platform also offers better targeting and tracking controls. >>

Tuesday, January 16, 2007

Google Expands Share to 47%

The December search share results are in from comScore, and it appears as if Google has expanded their share of the search pie once again. Of the 6.7 billion searches performed in December, Google sites accounted for 3.2 billion. >>

Tuesday, January 16, 2007

IT Spend to Hit $1.5 Trillion

Don't look for information technology spending to slow down any time soon. According to new research from IDC, the IT spend will jump to $1.5 trillion over the next four years. >>

Monday, January 15, 2007

CBS, Google to Deal for Radio, TV Ads?

Google apparently isn’t satisfied with online and newspaper advertising. According to reports from MediaBuyerPlanner, the online giant is in talks with the CBS networks to provide ad sales for radio inventory. >>

Monday, January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month. >>

Monday, January 15, 2007

Rich Pickings With Rich Media?

Scene7 survey reveals 2007 will see big rich media enhancements for online and multi-channel retailers. >>

Friday, January 12, 2007

Study: 81% to Increase Email Marketing

More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase online advertising. And if you thought email was dead, think again. More than half of the respondents said email was at the top of the list. >>

Thursday, January 11, 2007

Newspapers Team Up For Online Ad Network

Google began advertising in newspapers last year and now three newspaper publishers are teaming up to create an online advertising network. >>

Thursday, January 11, 2007

VOD Has Advertisers Interested

Online video may be the sexier advertising option, but it isn’t the only fish in the sea. In fact, online video faces stiff competition as cable’s video-on-demand (VOD) offerings begin to garner more interest from advertisers. >>

Thursday, January 11, 2007

Offline Strategies Online Marketers Need

The customer is king, all marketers and business owners know this. Without consumers watching the ads and buying the products there would be no need for advertising agencies or big brand names. With all of the technology at hand, customers must be treated well, right? Wrong. >>

Wednesday, January 10, 2007

Iconix Arms Consumers Against Phishers

Promotions and giveaways aren’t just the lures for legitimate online retailers. Phishers are using the same tactics to steal personal information, and causing a downturn in email marketing. An email authentication service says they can help with that problem. >>

Wednesday, January 10, 2007

Spam Rates Take 30% Dive

Spam levels have been growing steadily over the years, but January 2007 has so far seen a big drop, back to a level commensurate with that of the first half of 2006. >>

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