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Monday, May 07, 2007

Advertisers direct more ads to the Hispanic population

In another sign that the Hispanic population is the fastest growing minority population in America, advertisers spent almost 15% more on ads targeted to the Hispanic population in 2006. >>

Monday, May 07, 2007

Will advertisers go for "TiVo-proof" ads?

With more consumers choosing to DVR favorite programs to watch as they have time or switching to online versions of their favorite shows sans all of those pesky commercial breaks, many analysts have said that traditional television advertising is going down the tubes. Marketers worried about the ROI of television ad campaigns should take note of a new kind of ad, said to be "TiVo-proof". >>

Monday, May 07, 2007

15 percent of U.S. adults are not connected

A new report from Pew Internet & American Life Project has uncovered some interesting insights into the use of technology by the American public. >>

Friday, May 04, 2007

Targeted ads are okay with British teens

Advertisers wanting to tap into the youth market should pay attention to a recent study about British teens. According to researchers, teens are fine with accepting ads on their mobile devices. Display ads rather that video or text messages are the preferred ad type. >>

Friday, May 04, 2007

IAC reports 10% revenue boost in Q1

Online hubs Ask.com, CitySearch and Match.com helped boost IAC's Q1 revenue 10 percent, according to company reports. Revenue reached $1.6 billion in Q1 as the company launched a huge campaign to promote the Ask.com hub. >>

Friday, May 04, 2007

AOL ad revenues rise

AOL’s decision to provide free content and features supported by advertising dollars has lost them paid subscribers, but increased advertising revenues. >>

Friday, May 04, 2007

New audio and video streaming demographic identified

A new study by Knowledge Networks/SRI profiled users of online audio and video streaming, and came up with a new demographic for online marketers. >>

Thursday, May 03, 2007

Q1 profits double for ValueClick

Despite concerns about privacy and lead generation issues, profits for online lead generation site ValueClick doubled in the first quarter of 2007. Q1 revenue came in at nearly $157 million; EBITDA was $41 million, up 50% from 2006. >>

Thursday, May 03, 2007

Newspaper websites attract record numbers

Visits to online newspaper websites hit a record high in the first quarter of 2007, according to recent research from Nielsen//NetRatings for the Newspaper Association of America. >>

Thursday, May 03, 2007

On-demand TV is in demand in Europe

According to a new study by Motorola, almost half of Europeans watch television shows via the web. >>

Wednesday, May 02, 2007

"Brandjacking" is on the rise

Do you know how your brand is being used online? According to a new report called the Brandjacking Index, many brands are being hijacked online - and companies don't even know about it. >>

Wednesday, May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>

Wednesday, May 02, 2007

Users choose multi-media over news content

News and media websites have another reason to be nervous about the ever-changing Internet: according to a new study from Hitwise, nearly 200% of past traffic has left news and media sites in favor of newer multi-media sites. >>

Tuesday, May 01, 2007

Reuters is set to buy ClearForest

In the news business, content is king. But, with the onset of the Internet and more users finding news content by running search queries, some news sites are losing out. News service Reuters hopes to change that by purchasing text analytics firm ClearForest. >>

Tuesday, May 01, 2007

The most popular UK sites are consumer-driven

There are some surprising facets of a recent comScore report, listing the top online properties in the UK. Consumer related hubs - ticket brokers, retail and travel booking sites - are showing the most growth in the industry. >>

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