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Thursday, May 31, 2007
Improve your content - boost ad sales
Content is king. Whether advertising on a news and information website, a personal blog or within the local attractions section of a tourist destination travelogue, the right content and the right ad can greatly impact advertisers' bottom lines. But first, you have to find the content. >>
Thursday, May 31, 2007
Reach globally via UK media hubs
Advertisers wanting to engage a global audience may want to consider advertising with UK media hubs. That is the indication from a recent comScore survey which reveals that the majority of traffic to UK media websites are from outside the United Kingdom. >>
Thursday, May 31, 2007
Broadband in 70 percent of U.S. homes by 2012, says report
The next five years will see U.S. households drop dial-up for broadband, says a new report from JupiterResearch. >>
Thursday, May 31, 2007
Survey confirms important page elements for SEO
A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. >>
Wednesday, May 30, 2007
Gender split in attitude toward Google
More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia. >>
Wednesday, May 30, 2007
U.K. online retailers aided by wider broadband access
The British online retail sector will be worth $55.7 billion by 2011, according to recent predictions by Verdict Research. >>
Wednesday, May 30, 2007
Newspapers online ad spend increases in Q1
Newspaper publishers had a bit of good news in the first quarter of 2007 - an increase in online ad spending. The year-over-year (YoY) Q1 spend increased by 22% to about $750 million. >>
Wednesday, May 30, 2007
Brands don't fare as well in virtual space
Second Life may be gaining a strong reputation online, but the brands using Second Life to gain a foothold in the virtual world are not. According to reports, big name brands like Coca-Cola and Reebok actually aren't faring well in the virtual world. >>
Tuesday, May 29, 2007
Podcast listeners respond to advertising
A survey in the U.K has shed some light on the habits of podcast listeners and their attitudes towards advertising. >>
Tuesday, May 29, 2007
Young adults prefer debit to credit for online payments
Online retailers need to implement a variety of payment options to ensure they are catering for younger consumers. >>
Tuesday, May 29, 2007
Should brands purchase alternate domains?
With phishers purchasing alternate domains, opponents of products purchasing negative domains, would it behoove brands to pre-empt such strikes by buying negative and alternate domains themselves? It may be. >>
Tuesday, May 29, 2007
Information is most important for online users
Forget the telephone or newspapers. According to a recent survey from the Online Publisher's Association, more consumers are going online to talk with peers, exchange information and learn about current events. >>
Monday, May 28, 2007
Online shoppers want information during buying process
The provision of information throughout the buying process is a key way to convert browsers into purchasers, says a new report. >>
Friday, May 25, 2007
Local advertisers may benefit most from online video
Small businesses and local advertisers could gain the most from the fever surrounding online video, according to a new report from The Kelsey Group. >>
Friday, May 25, 2007
Most students ignorant of brand's country of origin
A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from. >>
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