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Monday, June 11, 2007
U.S. short-vacation bookers spend more online
Results from The PhoCusWright Consumer Travel Trends Survey Ninth Edition, published this week, show that Americans are now taking several shorter breaks as opposed to one big trip. >>
Monday, June 11, 2007
Youngest age bracket in U.K more likely to be online
A new report by comScore found that 15 – 24 year olds in the U.K. are more likely to be online, and for longer, than the average internet user. >>
Monday, June 11, 2007
Malware infects more than 9,000 pages each day
Government websites and mom-and-pop online hubs aren't immune to malware. According to a recent report, more than 9,000 web pages were infected with malware every day in May. >>
Monday, June 11, 2007
Hearst is creating a sales center for jobs
Hearst Newspapers is in the midst of creating a new online job center that could change the way other newspaper and broadcaster sites operate their job listings. Rather than waiting for employers to contact the job site, Hearst will contact employers first. >>
Friday, June 08, 2007
Many find web analytics difficult, finds survey
Well-defined processes are needed for those businesses undertaking web analytics projects. >>
Friday, June 08, 2007
Majority of U.S. restaurants have a website
Restaurants in the U.S. are embracing online marketing and developing interactive websites to keep up with today’s information-hungry society. >>
Thursday, June 07, 2007
Longer video ads more effective, finds study
Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association. >>
Thursday, June 07, 2007
Online shoppers will pay premium for privacy protection
A new study has found that online shoppers are willing to pay extra to protect their privacy. >>
Thursday, June 07, 2007
Microsoft could "unlock" user identity
Just how anonymous are users online habits? Maybe not as anonymous as they once thought. The question is, is this good for online marketers or not? >>
Thursday, June 07, 2007
Do deleted cookies impact online measurement?
Online measurement is impacted by how often users delete their cookies, often inflating that "unique" bottom line. That according to a new white paper from comScore. >>
Wednesday, June 06, 2007
Online business not geared towards the social shopper
Social shoppers need a certain type of shopping environment and, according to a recent study by Gartner, current e-commerce sites aren’t providing the right conditions. >>
Wednesday, June 06, 2007
E-commerce sites heavy users of paid search advertising
Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore. >>
Wednesday, June 06, 2007
Local media focus marketing efforts online
A new report from Borrell Associates indicates that the battle for local advertising dollars is increasingly headed online. According to the report, because more advertisers are turning to the web more local media outlets (television, newspapers, radio stations and businesses) are selling online ads in the hopes of pulling in new local users. >>
Wednesday, June 06, 2007
Marketers may need to rethink SEO
Traditional search engine optimization methods may have worked to increase website traffic in 2005 or 2006, but users' search habits are changing and marketers may need to change how they target the market through search. >>
Tuesday, June 05, 2007
U.K. top online ad spender in Europe
The U.K. accounted for the largest ad spend in Europe last year, according to a new report from the Interactive Advertising Bureau (Europe). >>
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Featured White Papers:
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Featured Research
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All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.