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Research

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Tuesday, July 25, 2017

Ad Roundup: Data, mobile releases

In today's advertising roundup, new tools and a new partnership that should put brands in better touch with data, as well as a new tool to help combat mobile fraud. >>

Tuesday, July 25, 2017

Corporate space sharing next high-growth sector of sharing economy

Juniper's latest research reveals that transport and space sectors will continue to dominate the sharing economy while corporate space sharing is predicted to become the next high-growth sector. >>

Tuesday, July 25, 2017

Retailers agree not enough being done to replicate online shopping in-store

New research among UK retailers by Qmatic UK reveals that, while retailers are determined to continue investing in in-store technology, many agree they are not doing enough to replicate the online shopping experience that consumers crave. >>

Tuesday, July 25, 2017

Expert: App security key for CMOs

Mobile apps and websites, while offering consumers more convenience, offer most brands a security challenge for which many are unprepared. Here's what businesses need to know. >>

Monday, July 24, 2017

85% of UK business leaders believe Govt "tuned in" to their needs

A wide ranging survey of business in the UK by MaretInvoice reveals how business leaders feel about Brexit, the role of Government and finance. >>

Monday, July 24, 2017

UK businesses warned not to re-engage opted-out consumers via email

Businesses in the UK are warned that sending out marketing emails to customers that have already opted out in the guise of customer service or seeking future consent to marketing messages is against the law. >>

Monday, July 24, 2017

Expert: What the Amazon/Whole Foods deal means for merchants

Many merchants and brands who succeed primarily in physical stores are wondering: what does Amazon's move into brick-and-mortar grocery mean for us? One expert believes it means evolution. >>

Monday, July 24, 2017

Survey: College wins back to school spending

While the numbers are close, those families shopping for back to college supplies are expected to out-spend families shopping for K-12 supplies. That's the word from Deloitte's 2017 Back to College Survey; according to their research families with kids headed to college are expected to take up at least two-thirds of the whole back to school spend. >>

Monday, July 24, 2017

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in creating a creative optimization strategy. >>

Friday, July 21, 2017

Survey: People using recycle bin for backup

With World Backup 2017 just past, Barracuda has released a new survey with a disturbing trend. According to their research about 80% of people aren't testing data protection strategies more than yearly, and about 65% of office administrators are using their recycle bins for data backups. >>

Friday, July 21, 2017

Study: Mobile game revenues to push $65 billion

According to a new mobile gaming forecast from AppLift, by 2020, mobile gaming revenues will push the $65 billion mark. That kind of number will likely push more advertisers into the space. We asked AppLift's Stefan Benndorf about the report. >>

Friday, July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. >>

Friday, July 21, 2017

Ads on newsbrand websites 84% more likely to be viewed

Does the context of the website on which ads are placed matter? Yes, according to new research that found ads on newsbrand sites were far more likely to be viewed. >>

Friday, July 21, 2017

By 2022 two-thirds of global population will have a mobile phone

Two-thirds of the world's population will be in possession of a mobile phone by 2022, according to new data released by Forrester Research. >>

Thursday, July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. >>

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