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Research

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Thursday, February 15, 2018

Study finds not all native ads are equal in consumers' eyes

While it may seem simple to push more ad dollars into the 'native advertising space', the truth is that native is just as complex as the more traditional digital ad space. New data out from my6sense sheds light on which types of native ads are the most engaging from a consumer state of mind. >>

Tuesday, February 13, 2018

Will Amazon's new moves cement them as a retail leader?

Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts what they thought of Amazon's latest announcements. >>

Friday, February 09, 2018

More cybercrime, more consumers wanting protection

New data out from ThreatMetrix indicates lawmakers aren't close to cutting down cyber crime. According to their new data Q4 2017 saw nearly 200 million fraudulent purchases stopped; that is a 173% increase YoY. >>

Wednesday, February 07, 2018

Expert: Facebook earnings call signals 'golden age' for video

Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43% higher through Q4 2017. >>

Tuesday, February 06, 2018

Experts weigh in on Google Chrome's filtering announcement

Last week, Google announced a 'mute' button, hailed as a way for consumers to take back control of the ads they see online. By muting irrelevant or improperly targeted ads, consumers should see more content of interest, but does it solve the underlying problem of marketers who aren't properly targeting content? We asked two experts to weigh in. >>

Friday, February 02, 2018

How marketers can use data better

There is a wealth of customer information available to businesses today, and yet many still struggle with properly collecting, measuring, and using all the data points available. We asked two experts to weigh in on how marketers can better use data. >>

Thursday, February 01, 2018

Audibility measurement continues to thwart MRC

The audio element of digital advertising has become an increasingly attractive one for measurement purposes. However, it is not as easy to measure audibility as it is viewability. This poses a problem for advertisers on non-visual digital channels, such as radio or podcasts, but the Media Rating Council (MRC) continues to search for a definition. >>

Wednesday, January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. >>

Tuesday, January 30, 2018

"Seal of approval" needed to raise perception of commercial digital ad research

A quarter of advertising and media professionals dismiss digital ad commercial research studies as self-serving while one in five consider a lack of quality renders them useless, according to, errr, new commercial research. >>

Tuesday, January 30, 2018

Early Super Bowl ads put focus on drinks

Amobee has been watching the lead up to Sunday's Super Bowl LII closely and according to their data, drinks are likely to have a big showing during the game. Brands including Pepsi and Budweiser have generated nearly half of Super Bowl content engagement. >>

Monday, January 29, 2018

How seriously are you taking brand safety?

The last couple of years have seen brand safety concerns rise as more scenarios of brand messaging appearing next to inappropriate content come to light. New research sheds light on the "new brand safety crisis" and the preventative action proactive brands are taking. >>

Wednesday, January 24, 2018

Your English-only website is putting off many potential customers

Personalization is key to ecommerce success, yet few brands are going so far as directing resources towards reaching Internet users who do not speak English. With more and more of the non-English speaking world coming online, translation - or to be more precise transcreation - is increasingly important to engage a truly global audience. >>

Wednesday, January 24, 2018

Reports: Customers prefer self-serve options, moral brands

Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66% of shoppers prefer interacting with self-serve customer service tech rather than in-store associates. >>

Monday, January 22, 2018

Final holiday numbers show mobile a growing retail force

Look for mobile to have a bigger impact on digital commerce moving forward. That's a key takeaway from new reports out from Adobe Digital Insights and NetElixir. >>

Monday, January 22, 2018

The five things today's 'Genius' brands have in common

Few brands can boast the title of 'Genius' when it comes to digital marketing, but new research from L2 has identified the brands it believes are the cream of the crop and reveals five things they have in common. >>

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