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Research

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Tuesday, December 11, 2018

Report: 57% of holiday spending is mobile

The 2018 holiday shopping season is off to a tremendous start. According to Adobe's latest analysis, between November 1 and December 6, US consumers spend more than $80 billion - that is an 18% increase in YoY spending. >>

Monday, December 10, 2018

Forecast: Look for content, tech spending to increase 6% in 2019

Consumer spending on media content and tech will push into the trillion dollar range in 2019. That, according to new data out from PQ Media; their new forecast predicts a 6% growth rate which would push spending to $1.84 trillion in the New Year. >>

Wednesday, December 05, 2018

2018 holiday shopping season breaking records

Several online shopping records have been broken and we're only two weeks into the official holiday shopping season, and according to experts this in only the beginning. We asked Blue Fountain Media's VP what more merchants can expect from the 2018 holiday shopping season. >>

Tuesday, December 04, 2018

Study: Gift card use increases consumer spending

Merchants and marketers might want to offer more in the way of gift cards. That is one takeaway from new data which indicates that consumers, on average, are spending $59 over the gift card amount when shopping with a gift card. >>

Thursday, November 29, 2018

Thanksgiving Weekend Wrap: Mobile a new force

While mobile is not a new shopping method, in year's past mobile spending has been significantly lower than desktop. This Thanksgiving Weekend, mobile changed. According to Adobe Analytics, mobile's traffic share jumped a whopping 18% over the holiday weekend. >>

Wednesday, November 28, 2018

Study: New subscribers more likely to read

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new email subscribers have a read rate of 39%, high above the average email read rate. >>

Tuesday, November 27, 2018

Cyber Monday stats strong

The strong start to the 2018 holiday shopping period continued on Cyber Monday. According to initial stats out from Adobe Analytics, ecommerce sales closed in on a historic $8 billion mark, and with a significant spike of buy online/pick up in-store purchases. >>

Friday, November 23, 2018

Thanksgiving retail sales break $3b

For the first time, Thanksgiving Day e-commerce sales are expected to break $3.7 billion, which will be a significant increase over 2017 when online shopping hit only the $2.9 billion mark. >>

Monday, November 19, 2018

Studies ID better ways to engage shoppers

Customer experience continues to evolve, and two new reports shed light on how merchants and brands can better engage shoppers, both for this holiday season and through the new year. >>

Thursday, November 15, 2018

Study finds new comfort level for data collection

While some data collection is creepy to consumers, most agree that "some form" of data collection is okay as long as it personalizes the online experience. That's a key takeaway from new Clinch data which shows that nearly two-thirds (64%) of consumers are comfortable with data collection which makes ads more relevant to their wants and needs. >>

Wednesday, November 14, 2018

Study: Returns process key to customer loyalty

New data out from Narvar draws a direct line between product returns and customer loyalty. According to their new report a positive return experience - meaning it is simple to return with in-store or online, that customer service associates are knowledgeable, and that return options are available - drives increased customer loyalty. >>

Tuesday, November 06, 2018

Study finds video influencing more purchases

Now is the time to shine up that video strategy. According to new Brightcove data video is influencing more and more purchases, especially among Millennials and younger buyers. In fact, about 85% of Millennials surveyed for Brightcove's 2018 Video Marketing Survey say they've been influenced to purchase something because of digital video. >>

Monday, November 05, 2018

How "active enthusiasts" are influencing the data market

SilverLine, the pioneer in predictive data analytics for active lifestyle brands and mass participation sports events, has increased by a third the number of events it creates data for by partnering with The Healthy Kids Running Series. So we asked founder and CEO Jayme Anne Goldberg to tell us more about this fast growing market: >>

Thursday, November 01, 2018

57% of holiday shopping moving online

Digital merchants should have a happy holiday season. That's the word from Deloitte's 33rd Annual Holiday Survey. Researchers expect just over half of the total holiday spend will be shifted online, with digital retailers and mass merchants' online hubs nearly equally splitting that revenue. >>

Tuesday, October 30, 2018

Study: Shoppers feeling let down by online experience

In a significant change from 2017 numbers, Pitney Bowes 2018 Global Ecommerce Study found that nearly two-thirds (61%) of shoppers "are disappointed" by the online shopping experience. That is up 20% from 2016, when researchers found only 41% were disappointed by the experience. >>

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