BizReport : Research

Research

Friday, November 15, 2013

Consumers say using mobile in-store quicker than asking a store assistant

Many consumers will log on to do their Christmas shopping this year, but that doesn't mean they are completely shunning the in-store experience - far from it, according to new research from BuzzCity. Retailers must ensure that shoppers get the experience they expect from in-store visits, and that includes arming retail staff with the tools and technology to quickly and effectively consult on the shop floor. >>

Thursday, November 14, 2013

Millennials are not looking to Facebook for fashion inspiration

Millennials are a social bunch, and never more so than when they're shopping for fashion items. A new study reveals that, while Facebook may be their most-frequented social platform, it's not the top spot for influencing their fashion buys. >>

Wednesday, November 13, 2013

How to prepare for mobile success in 2014

The trend of second-screen viewing has fueled spending on mobile ads, because now more than ever consumers are watching TV while interacting with their devices. If a program goes to commercial, brands need to stay in front of the viewer's eyes to get their message across and make it stick. More and more, eyes are wandering towards their devices during these breaks, and the savvy brands have adjusted their strategies to mobile content that complements the second-screen trend. >>

Wednesday, November 13, 2013

Mobile responsible for 3x as many sales as you might think

New research from call tracking and analytics firm ResponseTap has found that many more shoppers begin their purchase journey on a smartphone than was previously thought. >>

Tuesday, November 12, 2013

Reports offer retailers insight into shoppers plans

The 'leaked' Black Friday circulars may not be making headlines just yet but two new reports may help people make those holiday lists - and shop smarter while they're in stores. >>

Tuesday, November 12, 2013

Rumble research reveals unique behaviors of mobile content app users

Last week, at ad:tech, Rumble, a mobile-first platform for publishers, issued a mobile user engagement study that highlighted differences in consumer mobile engagement that mobile publishers must understand to make the most of their audiences and reach. >>

Tuesday, November 12, 2013

Omnichannel is the future of retailing and it includes print catalogs

Earlier this year two studies demonstrated that print catalogs were far from dead in the digital water. New research from management consulting firm Kurt Salmon reveals that even after a year of mobile and social media onslaught, the print catalog is alive and kicking and being read. >>

Monday, November 11, 2013

Brands: Why testing is as important as targeting

Heading into the busy holiday shopping season many retailers are putting a lot of effort into creating multiple creative avenues for campaigns. But, according to one expert, consumer data may be as important as creative. The more information you can capture on your customers the more targeted and relevant you can be in your communication. >>

Monday, November 11, 2013

Expert: Why mobile brands need RTB options

While Real Time Bidding (RTB) for advertisers is still in the early stages, it is evolving rapidly. According to one expert, RTB's advantages are key to improving not only online but mobile campaign performance. >>

Monday, November 11, 2013

Vets credit service with SMB success

It is Veterans Day in the US, a day when current and former service members are celebrated. Some vets are crediting their time in the service with helping them reach success outside the Armed Forces. >>

Monday, November 11, 2013

IMRG/Capgemini predict record December spending as Amazon gears up for busy Cyber Monday

Predictions for UK Cyber Monday spending behavior from IMRG/Capgemini and Amazon reveal the enormous impact of mobile technology on this year's consumer spending, with more than £10billion being shelled out in December alone. >>

Monday, November 11, 2013

Research finds there is such as thing as too many Likes

Relying on large volumes of 'Likes' on Facebook does not, by itself, deliver positive brand image and response, according to new research from digital comms group, Aegis Media. >>

Friday, November 08, 2013

Top 3 tips for retailers through 2013 holidays

With just three weeks until Thanksgiving weekend and the official kick-off to the 2013 holiday season, retailers are getting their sites and stores ready. One expert offers last minute tips to ensure holiday readiness. >>

Friday, November 08, 2013

Expert: Look for mobiles to push holiday revenue

With mobile revenues expected to account for at least 20% of 2013 holiday sales retailers need to be ready with a multi-channel experience. In-store clerks who have tablet/smartphone access, barcodes and mobile displays readily available in-store and a convenient online/mobile check out process. The problem? Many are not ready for the mobile rush. >>

Thursday, November 07, 2013

Report: Top use for smartphones is shopping, not talking

Forget reaching out to someone you love. According to new data out from Usablenet most smartphone owners are reaching out to shop, not chat. The new report shows that three-quarters (79%) of US shoppers and two-thirds (64%) of UK shoppers use smartphones for browsing/shopping via both websites and apps. >>