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Research

Wednesday, June 07, 2017

Ad Roundup: Releases for video, data

In today's advertising roundup, two new releases into the digital space, with both data and video at their core. And, a name change for an omni-channel experience platform. >>

Wednesday, June 07, 2017

Study: Virtual Assistants pushing ecommerce

While virtual assistants like Apple's Siri, Amazon's Echo, and Google's Home have been shown to impact how all consumers shop, men are the most likely to be influenced by their virtual assistants to make purchases while women are more likely to use their assistant for news and other media consumption. >>

Wednesday, June 07, 2017

Biggest stressor in U.S. workplace is fear of losing jobs to AI, new tech

Losing jobs to new technology or artificial intelligence is the biggest fear in U.S. workplaces, according to new research from online learning platform, Udemy, prompting many to invest their own money in professional development. >>

Wednesday, June 07, 2017

Retailers continue to miss the mark with email frequency, relevancy

Email marketing has been around for a long, long time and its popularity among marketers remains strong. Yet, according to recent research, many marketers have yet to fully appreciate the significance of relevancy and consumers' issues with frequency. >>

Tuesday, June 06, 2017

Study: 60% watching branded video through social

While catching up with family and friends remains the go-to for many consumers' social media habits, consuming video is a fast-growing segment. In fact, new Animoto data shows that more than half (60%) of consumers are watching branded video via Facebook every day. >>

Tuesday, June 06, 2017

Study bridges gap between in-store and online

New data out from Cuebiq may bridge the gap between retailers' online advertising and in-store purchasing. Called the Footfall Attribution Benchmark, the new report measures the impact of ad exposure in driving in-store visits, and also looks at trends in store visits. >>

Tuesday, June 06, 2017

Study: Returns process key to customer satisfaction

More shoppers are buying online, trying on at home, and returning products. And, according to Narvar data, the returns process is now key to customer satisfaction - and retention. >>

Tuesday, June 06, 2017

Marketers to shift more budget to immersive, sensory brand experiences

As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to five years, according to a new survey conducted by brand experience specialists Freeman and data and tech provider SSI. >>

Tuesday, June 06, 2017

Most retailers believe it likely their physical stores will shut within 10 years

Two out of three business owners currently running both an online and physical store believe their physical store will cease to operate sometime within the next decade. >>

Tuesday, June 06, 2017

Which device dominates your category?

A new study from Verto Analytics reveals that the use of different devices dominates different sectors and suggests that brands focus on how people visit them and not simply rush to embrace the latest device. >>

Monday, June 05, 2017

Expert: Phishers no longer only looking at execs

People click. That's the takeaway from one expert who believes businesses need to become more vigilant at training all employees about phishing and other fraudulent attacks. >>

Monday, June 05, 2017

Experts weigh in on Google's new ad blocking announcement

Google says they're nearing release for a new Chrome tool release - a release that would automatically block 'annoying ads'. Google is calling their new tool 'The Ad Experience Report", and says that in addition to auto-blocking, the tool will report back to publishers to let them know which ads have been noted as annoying. >>

Friday, June 02, 2017

Survey: Advertisers worry about impact of 'fake news'

Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in the programmatic space, and 43% are asking that fake news providers be blacklisted from programmatic platforms. >>

Friday, June 02, 2017

Top 3 tips to improve personalization

The creep factor is still a problem for many brands online; while more consumers are being served relevant and personalized content, the way in which it's being done can feel creepy. Here's how brands can improve their personalization strategy. >>

Friday, June 02, 2017

Top 3 tips to improve web push strategies

Web push is a relatively new type of messaging that makes it possible to reach audiences through both desktop and mobile browsers, even when they are not actively on your website. The tools take re-engagement to the next level and could be game changing for retail. >>