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Research

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Thursday, March 07, 2019

Study: Loyalty high in banking but could be higher

While the banking industry, as a whole, enjoys high customer loyalty, that loyalty could be grown even higher. That's a key takeaway from new data that indicates only about one-third of US customers have closed accounts after a banking problem. Researchers with the study believe that improving the overall banking experience could improve bankers' already high loyalty numbers. >>

Wednesday, March 06, 2019

Expert: Why merchants must improve the mcommerce experience

Mobile has become a driving force for many retailers, as the last holiday shopping season has shown, but many continue to struggle with the overall mobile experience. This experience will be key for merchants moving forward, which makes now the time for retailers and brands to focus in on the mobile experience. >>

Monday, March 04, 2019

Study: Chatbot experiences positive but not sought

While consumers may get the answer they're looking for on retail or business sites that use chatbots, it doesn't mean they actually want to "talk" to a chatbot. That's the word from one new report which indicates that while most (80%) of Americans who've engaged with chatbots found the experience positive, fewer than half (40%) are enthusiastic about the tech. >>

Friday, March 01, 2019

Study: Fraudsters make billions off social cybercrimes

Brands and marketers should take a hard look at the information on their social media accounts. That, according to one new report which notes that fraudsters have made billions of dollars thanks to cryptomining and malware spread through various social media platforms. >>

Tuesday, February 26, 2019

Study finds direct mail influencing purchase decisions

While direct mail may be the topic of annoyed social media memes and even some consumer-based content, one new report indicates direct mail continues to be an influencer when it comes to consumer purchases. According to data out from PebblePost, most purchase decisions are discussed and decided upon in the home - making direct mailings an important part of the consumer journey. >>

Monday, February 25, 2019

Forecast: Look for US retail to increase 4% this year

Retailers may not break huge sales goals this year, but 2019 should be a solid year for retail. That's the word from the National Retail Federation's 2019 retail forecast. According to their estimates, a solid economy should have retail sales increasing between 3% and 4% for the year. >>

Friday, February 22, 2019

Study: Cambridge Analytica scandal still worrisome

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either. In fact, according to one new report finds that most consumers feel brands and marketers are contacting them in inappropriate ways, and about half have unsubscribed from email lists because of privacy concerns. >>

Wednesday, February 20, 2019

Report: Video pushing in-app monetization

Mobile video continues to be a key player for marketers. According to new PubMatic data video, along with header bidding, are pushing in-app monetization. >>

Monday, February 18, 2019

Brands: How dark marketing can improve engagement

Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a handful of consumers. It's a strategy called dark marketing and the strategy could prove valuable for smaller and mid-size brands. >>

Wednesday, February 13, 2019

Data security key for mobile consumers

It's no secret that security breaches are bad for business. New data from Blancco Technology Group underlines that fact, specifically for mobile businesses. According to their research more than half (54%) of mobile consumers "will not trust" a mobile brand post data breach, and nearly half (49%) say they wouldn't use that brand in the future. >>

Monday, February 11, 2019

Experiences top 2019 Valentine's lists

Chocolate and flowers may be the traditional gifts for Valentine's Day - and will likely hold a large portion of gifts this holiday - experiences are a growing gift for the lover's holiday. According to new data out from Mastercard experiential gift spending - including restaurants and hotel get-aways - will increase between 5% and 10% this year. >>

Friday, February 08, 2019

Report: Amazon wins ecomm battle, but other brands gain ground

While Amazon may still be a go-to in the online shopping race, other brands are gaining ground. That, according to new data out from Jumpshot which notes that Walmart, Macys, and Target all gained online ground in certain categories. >>

Thursday, February 07, 2019

Study: Programmatic In-App spend up

Look for more advertisers to add programmatic in-app ads to their digital campaigns. That's the word from new PubMatic data, which indicates that about 25% of digital ad budgets could soon go toward mobile apps. >>

Monday, February 04, 2019

YouTube shows 11% YoY ad increase

Advertisers wondering about the strength of digital video need look no further than YouTube for a bit of inspiration. Despite questions about data security and privacy in the social space, social video hub YouTube showed 11% YoY for 2018, and the video giant also saw more than half of their advertisers renew their sponsorships for YouTube content. >>

Friday, February 01, 2019

Study: Most mobile calls aren't answered

The lure of a ringing phone is losing its luster - at least on mobile devices. That is a key takeaway from new Hiya data which finds that Americans are only answering about half of all calls to their mobile devices. That number dips even lower when numbers aren't recognized or the dreaded "No Caller ID" pops up on the the phone screen. >>

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