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Research

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Tuesday, July 18, 2017

UK to get new ad standards addressing gender stereotyping

The Committee of Advertising Practice is drawing up new ad standards to take a tougher line on ads that feature stereotypical gender roles or characteristics. >>

Monday, July 17, 2017

Cards overtake cash in UK payments

According to the British Retail Consortium's latest annual payments survey, card payments now exceed cash payments in the UK. >>

Monday, July 17, 2017

Data shows Prime Day bigger than Black Friday

Move over Thanksgiving Weekend, there is a new shopping day sheriff in town - and it's Prime Day. According to new Hitwise data, this year's Amazon Prime Day pushing more sales than either Cyber Monday or Black Friday, traditionally two of the hottest digital shopping days. >>

Monday, July 17, 2017

Why retailers must engage digitally

It's no secret that digital continues to grow its importance to retail, especially with Amazon's annual Prime Day just past. But, how can retailers engage digitally while still offering personalized experiences? >>

Monday, July 17, 2017

Top 4 tips to create stronger video content

Video continues to be a big draw for consumers, both in viewing original content and in engaging with brands. Here are 4 tips to create a stronger video content strategy. >>

Monday, July 17, 2017

57% of all U.S. online spend goes through Amazon

As news filters through of the success of Amazon's latest Prime Day, research from Salmon reveals just how much of all online spending goes through the online retail behemoth. >>

Friday, July 14, 2017

Consumers reveal what they think about the Amazon-Whole Foods acquisition

What do consumers think about the recent Amazon-Whole Foods acquisition? ChargeItSpot decided to ask... >>

Friday, July 14, 2017

Expert: Resistance to paywalls lessening

Digital content has always been a balancing act for publishers, and that is unlikely to ever change. But, some consumer sentiments toward paywalls are changing. One expert explains. >>

Friday, July 14, 2017

Expert: Why brands need CMP fluency

CMP - Creative Management Platform - is a buzzword that has been floating around for a few months now, but many brands still don't know what it is about CMP that they need to understand. We asked Thunder's Victor Wong to explain. >>

Friday, July 14, 2017

Retailers should pay heed to online shoppers' hearts as well as heads

Emotional intelligence is what will win over a new generation of online shoppers, according to a new study from payment firm, Klarna. >>

Thursday, July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. >>

Thursday, July 13, 2017

43% of Millennials have made a purchase via voice-controlled device

Almost one in five consumers have made a purchase using a voice-controlled device in the past year, according to new research from Walker Sands, and that number rises significantly among Millennials. >>

Thursday, July 13, 2017

Prime Day Roundup: Conversions down, traffic up

While hard data is still coming in surrounding Amazon's Prime Day 2017, some early indicators show surprising results - namely that though traffic increased YoY, conversions decreased. >>

Thursday, July 13, 2017

Report: Mass merchants ahead of department stores for back to school

Look for fewer back to school shopping families to hit department stores - at least, put them lower on the list. That, according to new Deloitte data, which indicates that mass merchants now top the list for back to school shopping destinations, along with off-price retailers. >>

Wednesday, July 12, 2017

Consumers increasingly prefer digital coupons to paper

Couponing is an easy and smart way for consumers to save money and has proved consistent and popular with marketers throughout the years. As more consumers head to the stores armed with a smartphone the preference for digital coupons has increased significantly, according to a new report from Valassis. >>

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