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Monday, April 14, 2008

Panache, Adobe Media Player partner for video ads

A major television network will get some help with online video ads from video platform Panache. The company, along with Adobe Media Player have partnered to provide online video ads. Those ads will be featured on CBS online programming, including online streaming of shows such as "Big Brother", "CSI" and "Survivor. >>

Friday, April 11, 2008

MarketingSherpa: 75% of users don't see ads below the fold

It appears that most online ads are not being viewed by the consumers they are targeted to. According to a recent report from Marketing Sherpa, only about 25% of consumers see online ads "below the fold". This is true whether a site has high traffic numbers or not. >>

Friday, April 11, 2008

Google is the most popular video source for Europeans

In the UK and Europe, as in most of the connected world, Google ranks at the top for online video viewership. A new report from comScore, which has launched a European version of their video metrix, shows Google sites as number one in France, the UK, Germany and in Canada, too. >>

Friday, April 11, 2008

Word-of-mouth holds most clout

When it comes to influencing purchase decisions, word-of-mouth recommendations from family and friends scored highest, according to ZenithOptimedia’s recently released Touchpoints ROI Tracker. >>

Thursday, April 10, 2008

Teens take stock of spending

Even teens are cutting back on their spending. Piper Jaffray’s 15th semi-annual “Taking Stock With Teens” survey found that the amount teens spent on fashion dropped almost 20% YoY. >>

Thursday, April 10, 2008

NRF: Online retail sales to rise

The National Retail Federation has an optimistic outlook for online retail sales, expecting double figure growth in 2008 despite an overall drop in consumer spending. >>

Thursday, April 10, 2008

Nielsen: Half of British aren't "high-speed" freaks

Online marketers may be interested to note that a recent report from Nielsen//Netratings found most Britons aren't logging on to the Internet via highest-speed connections. Only about one-third of consumers are utilizing the highest-speed connections (2Mb-8Mb). >>

Thursday, April 10, 2008

PicLens: Publishers can engage more with photos

Publishers looking for a better way to engage readers might take another look at the pictures included with their blog posts, news stories and RSS feeds. Rather than using small, captioned shots a new interface from CoolIris called PicLens allows pictures to be used full-screen. >>

Wednesday, April 09, 2008

Hitwise: Google takes record share of search

Google notched up its highest proportion of U.S. Internet searches to date earlier this year, according to new data released by Hitwise. >>

Wednesday, April 09, 2008

'Graying and affluent' market on the rise

The “graying and affluent” market is increasing in numbers and income, according to a recent study by The Media Audit. >>

Wednesday, April 09, 2008

Nielsen: Video consumption on the rise

An interesting thing happened from January to February according to a new report from Nielsen//Netratings: the number of unique users viewing video streams decreased but the time spent viewing streams increased. >>

Wednesday, April 09, 2008

comScore: Search pushes auto insurance quotes

Auto insurers should pay special attention to their paid search campaigns. And, if they aren't running with paid search this may be the time to get involved. According to a new study from comScore, auto insurance quotes referred by search queries increased more than 35% in 2007. >>

Wednesday, April 09, 2008

On-page placement - the missing metric

An eye-tracking study, commissioned by MarketingSherpa, demonstrates that below-the-fold ad placements aren’t seen by the majority Internet users. >>

Tuesday, April 08, 2008

$225m buys Nielsen a research firm

The Nielsen Company has announced the addition of IAG Research to its growing list of acquisitions. >>

Tuesday, April 08, 2008

Recession and convenience drive coupon use

Coupon redemption rates in the U.S. have dropped to around 1% during the last decade, but it appears that the whiff of recession in the air and an online distribution strategy is enough to turn even those on above-average incomes into coupon clippers. >>

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