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Research

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Monday, August 07, 2017

What Facebook's Messenger ads mean for social marketers

Facebook is changing their game again, adding to the list of marketers able to buy ads inside their Messenger app; they first opened Messenger to ads in January of 2017, but only in a limited area (Australia and Thailand), and according to the company ad revenues increased 51% in May, alone. >>

Friday, August 04, 2017

Why tailoring the online shopping experience is a must

Back-to-school shopping used to mean heading to the mall, but according to the NRF data nearly half (46%) of consumers plan to shop online for their back-to-school needs this year. To survive in the digital age, retailers will need to make ecommerce their primary channel, creating compelling experiences. Here's how. >>

Thursday, August 03, 2017

Reach Hispanic Millennials through social

Social media is key to not only finding, but engaging, a large and powerful group of consumers. Hispanic Millennials are driving the overall US Hispanic population - which numbers 59 million, and has a purchasing power of more than $1.5 trillion each year; these Millennials make up about 40% of the overall demographic, and they are invested in social. >>

Wednesday, August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app purchases, up to 4.5x higher. >>

Tuesday, August 01, 2017

Study: Video pushing mobile ad revenue

While about half of mobile publisher revenue is coming from ads, a full third of that amount is coming from video, making video a crucial part of every mobile brand's portfolio. That's the word from new AdColony data. >>

Tuesday, August 01, 2017

Report: Buying by voice to increase

Ecommerce continues to be a hot spot for merchants, but look for mobile and voice to begin making inroads into 'traditional' online shopping. That's the word from a new Walker Sands Report. >>

Tuesday, August 01, 2017

Ad viewability in UK at highest level in a year

The latest quarterly benchmark report fro Meetrics reveals that online ad viewability levels in the UK have risen to the highest seen in over a year, although the country still lags other European countries. >>

Monday, July 31, 2017

What mobile payments expansion means for merchants

AndroidPay has launched in Canada, and with the expansion many merchants are wondering just what these expanded mobile payments options mean for them. Here is what one expert has to say. >>

Monday, July 31, 2017

Tech has turned UK into Instant Gratification Nation

Our almost total reliance on technology, and expectations of quick responses at the touch of a button, has led to many believing their are far less patient today than five years ago. New research puts some figures to the phenomenon. >>

Friday, July 28, 2017

Cyber security tops list of concerns among Asia-Pacific Internet users

The findings of the Internet Society's annual survey on Internet Policy Issues in Asia-Pacific, reveal the need for both the private and public sectors to build robust, secure networks and systems and equip users with the knowledge and skills to safely use online services. >>

Friday, July 28, 2017

Purpose-driven brand ads up fourfold in five years

Purpose-driven ads have grown in number over the past five years, according to video ad tech firm Pixability, and they generate more views and engagement than other ad types. >>

Friday, July 28, 2017

Few UK organizations can adjust marcomms in real-time

Most organizations in the UK agree that real-time customer engagement can deliver a significant increase in revenue. However, according to a new study from SAS, few of those organizations collect less than a third of relevant data on their customers and are slow to react. >>

Thursday, July 27, 2017

Consumers prefer free to fast delivery

A new report reveals a huge gap between what retailers and consumers perceive as the most persuasive shipping offerings. >>

Thursday, July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. >>

Thursday, July 27, 2017

Top tips for merchants to cut waste

Cutting wasteful spending is high on many merchants priority list, but knowing where to start continues to be an issue. Do they make cuts in physical stores? What about digital? We asked a digital expert how merchants can make cuts while remaining effective. >>

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