Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
Thursday, August 01, 2019
Study breaks down hot categories for online, in-store shopping
With billions of dollars being spent online during summer and winter holidays, it can be easy to believe that everyone is shopping for everything online. But, according to new data out from Signs, there are certain products that lead people online - and into stores. >>
Wednesday, July 31, 2019
Reports: More worry about cyber threats as tactics evolve
More and more businesses are worried about the security of their email. That is a key takeaway from a new Barracuda Networks report. According to the research nearly all (93%) of businesses polled are worked about the security of their email, phishing and other email hijacking attacks. >>
Friday, July 26, 2019
Reports: Experience key to engagement
Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment. >>
Thursday, July 25, 2019
As ad spend grows, brands zero in on consumers
The bulk of the travel ad spend being spent by brands in four specific areas: Travel Agents/Bookers (32%), Airlines (22%), Hotels/Resorts/Casinos (20%) and Tourism (10%), and that spending continues to grow. According to new Eyeota data these advertisers are are spending between $3000 and $10,000 per audience targeting campaign. >>
Monday, July 22, 2019
Expert: What brands need to know about PSD2
A year after GDPR was put in place in the EU the conversation around consumer data and privacy continues, and now there is another aspect to that conversation where businesses are concerned. That aspect is PSD2, which will rely on stronger customer authentication to increase the security of payments and payment data. Here's what brands need to know. >>
Wednesday, July 17, 2019
Reports: Amazon wins Prime Day
It should come as no surprise, as Prime Day is Amazon's sales event, but Amazon did win day 1. However, big retailers including Walmart and Target joined the fray with their competing sales this year, as did electronics go-to Best Buy and online auction site Ebay. And still Amazon took 88% of the marketshare for the sales event. >>
Tuesday, July 16, 2019
How to unlock the value of data
As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked a digital expert how brands can unlock the value of their data. >>
Monday, July 15, 2019
Reports: Look for strong BTS spending
Now that the US is halfway through the summer holidays, retailers and brands - and parents - are beginning to think about going back to school. And, according to one new report, the overall spend will reach nearly $28 billion. >>
Friday, July 12, 2019
Forecast: Strong ecomm growth a good indicator for Prime Day
With only a couple of days before Amazon's Prime Day - and other retailers' competing summer sales - Adobe has released data that suggests sales for the big events could be larger than expected. That because ecommerce growth, throughout the first half of 2019, has been quite strong. Q2 2019 saw 14% growth (YoY), and their experts believe double-digit growth will continue throughout the remainder of 2019. >>
Wednesday, July 10, 2019
Studies: How OTT viewers are changing
Cord-cutting is continuing its rise across American households. According to a new comScore report many of those cutting off cable are instead turning to services like Netflix (55%) and Hulu (52%) to get the content they're missing from cable's service. And they're using OTT products like Apple TV, Amazon's Fire Stick, Roku, and others. >>
Monday, July 08, 2019
Study: Fewer than half of mobile calls answered
News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. >>
Friday, July 05, 2019
Expert: How customer service is impacting Prime Day performance
Consumers continue to log-on to Amazon, price-check with other retailers, and spend money on Prime Day. But, with the 2019 event around the corner, one expert believes it will be customer service that will rule Prime Day 2019, not just good deals. Here's why. >>
Thursday, July 04, 2019
How game-based ads are improving ROI
One new report indicates targeted ads aren't increasing brands' ROI as well as some might think. In fact, the increase in ROI from targeted ads may only be about 4%. Which is why, according to one expert, brands need to think outside the targeting box. >>
Wednesday, July 03, 2019
Study finds consumers more likely to open texts than emails
Is texting taking over email for business communications? That is one takeaway from new data which indicates that more and more consumers are signing up to get texts from their favorite brands. The data also shows that, while email remains the preferred channel, texts actually have higher open rates than email. >>
Monday, July 01, 2019
Prime Day announced, how merchants may fair
About one-third (32%) of Americans are now receiving at least 1 package from Amazon each week according to new Walker Sands data, and that trend is one reason some experts believe 2019's Prime Day - and Prime Day's going forward - could be the new Black Friday. >>
Latest Headlines
- Report: Streaming services push media spending surge
- Experts predict life in 2025 will be more tech driven
- Look for virtual events, social commerce to stick post-pandemic
- Studies ID risks, impact of remote work
- What are the differences between social media platforms?
- Expert: How Covid-19 will impact merchants in 2021
- Expert: How a newsletter could change your business
- Reports underline changes in how people now shop