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Research

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Thursday, May 09, 2019

Study finds more B2B teams hitting LinkedIn

Social media has been a go-to for many retail and beauty brands for the past five or so years, but one new report finds B2B sales teams are pushing farther into a specific social network: LinkedIn. >>

Monday, May 06, 2019

Study: 1/3 SMBs using personal cash for business

Small business owners are using personal assets to strengthen the financial position of their business. That is one key finding from SunTrust's annual Small Business Pulse Survey. Researchers found that about 36% of SMB owners use personal assets for cash infusions to their business. >>

Friday, May 03, 2019

Study: Experience connecting Millennials to brands

According to event marketing hub Splash, experiential marketing to helping to drive stronger bonds between Millennials and brands. How is this happening? Through an interesting combination of social media, swag, and memories. >>

Wednesday, May 01, 2019

Report: SMB outlook mixed

Small businesses are optimistic about their immediate future, but are less-positive that they were last fall. That's the word from Bank of America's 2019 Small Business Owner report. Among the more interesting findings are these: two-thirds (67%) of SMB owners have plans to expand their business and just over half (59%) believe they'll see increased revenue this year. >>

Monday, April 29, 2019

Study finds most marketers pushing personalization

As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from Evergage and Researchscape International finds that 9 in 10 marketers surveyed are pushing personalization as a way to deliver a better customer experience. >>

Wednesday, April 24, 2019

Study finds fraudulent app numbers skyrocketing

A new report may have brands in the mobile space holding their breath. That, because according to data the number of fraudulent apps available has skyrocketed more than 100% since 2018. Not only is the number of fraudulent apps up, fraud in several other sectors is also up across the mobile space. >>

Monday, April 22, 2019

Reports: Martech, experience increasing in importance

Two new report underline ways brands are hoping to improve their connection with consumers. First, through marketing technology and then through dedicated experiences. Read on for details. >>

Friday, April 19, 2019

Study finds connection key for shoppers

It turns out branded interaction may be the key to increasing sales and revenue. That, according to new Bazaarvoice data which found that product pages with Q&A type information scored 47% higher conversion rates to those pages that didn't house such information. >>

Thursday, April 18, 2019

Report: How bad bots are harming business

Web scraping, competitive data mining, personal data harvesting, data breeches, ad fraud, transaction fraud, spam. All of these - and more - are a problem for businesses and consumers alike, and are becoming more prevalent because of the use of "bad bots" by fraudsters and even legitimate businesses. Just how big is the bad bot problem? >>

Tuesday, April 16, 2019

Study finds local ads preferred by consumers

Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads while streaming. >>

Friday, April 12, 2019

Report: Brands aren't voice-search ready

While more and more consumers are simply asking their smartphones or virtual assistants for product information or store locations, one new report indicates they may not be getting the information they're in need of. That, because while more consumers are asking Siri/Alexa/Google for this information, most businesses don't have product listings or store information that can be easily "found" by these devices. >>

Thursday, April 11, 2019

Expert: What Facebook's ad changes mean for brands

Facebook has announced changes to their ad routines. These include relevance score changes along with the addition of three new metrics which brands can use to better target ads within the social platform. What do these changes mean for brands? We asked a digital expert how these might impact social marketers. >>

Monday, April 08, 2019

Study: Disconnect in CX from brand to consumer

A new report indicates that brands are missing the mark for customer experience. Data finds that while most consumers expect brands to personalize communications and ads to them, most do not feel that brands are actually doing the personalization. In turn, consumers say they are "frustrated" by many brand experiences. >>

Tuesday, April 02, 2019

Top 3 tips to cut back on "friendly fraud"

So-called "friendly" fraud is a thorn in the side of many retailers and merchants because there is little interest, from the consumer side, in learning about what this kind of fraud is. It happens with a consumer orders a product or service, forgets about receiving the product or service, and asks their credit card company to charge-back the retailer. What can merchants do to prevent this type of fraud? Here are three tips. >>

Wednesday, March 27, 2019

Study: Consumers feel brand marketing "ineffective"

Researchers have a warning for brands: their marketing efforts aren't connecting with consumers. That's a key takeaway from Acquia's new Closing the CX Gap report, which found that most consumers (56%) say brands' messaging is ineffective for them. >>

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