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Tuesday, June 19, 2007
British have big appetite for streaming video
In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore. >>
Monday, June 18, 2007
Yahoo sites the #1 web property in May
Movies and politics. Those are the subjects that drove the majority of US web traffic in May. As the summer blockbuster season took off and more voters began researching political candidates search engines and subject-specific portals saw a huge increase in traffic. >>
Monday, June 18, 2007
Industrial sector to increase online marketing budgets
Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey. >>
Monday, June 18, 2007
Is the e-commerce industry slowing down?
A report in the New York Times, claiming a slowdown in e-commerce, has online tongues wagging. >>
Monday, June 18, 2007
Uploaders wield digital power
Agency.com recently researched a group of internet users who are driving social media and, they say, marketers would be wise to engage them. >>
Friday, June 15, 2007
Father's Day shoppers head for stores
Nearly a fifth of U.S. shoppers will buy their Father’s Day gifts online this year, according to recent research. >>
Friday, June 15, 2007
Search advertising threatened by video
New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>
Thursday, June 14, 2007
Increase in U.K. online display campaigns
New figures from Nielsen//NetRatings show that the number of online display campaigns in the U.K. rose by over 30 percent from January through April 2007, compared to the same period last year. >>
Thursday, June 14, 2007
comScore adds Widget Metrix
Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it. >>
Thursday, June 14, 2007
Radio is the choice of the Hispanic population
Don't rule out the reach of radio advertising in the US. According to a recent study from Edison Research, radio is the medium of choice for the Hispanic population - the largest minority group in the US. >>
Thursday, June 14, 2007
Study: don't count out newspapers yet
Online advertising may be the new buzzword, but according to a recent study newspapers should not be ignored in favor of online ads. According to the World Association of Newspapers, newspaper ad spending increased nearly 3% in 2006 and has shown an almost-10% increase over the last five years worldwide. >>
Thursday, June 14, 2007
Rich media increases online ad reach
A new study sheds light on how well online ad campaigns work with and without rich media. According to researchers with InsightExpress, campaigns actually perform better when rich media - online video, Flash and HD3D - practices are included. >>
Wednesday, June 13, 2007
Tech buyers avoid unwanted calls with invalid phone numbers
The online generation of sales leads by forcing registration for content or downloads should include multiple offers and communication routes to maximise sign-ups. >>
Wednesday, June 13, 2007
Gas price rises may benefit online retailers
The rising price of gas is making U.S. consumers rethink their spending behavior, according to a new survey by PriceRunner.com. >>
Wednesday, June 13, 2007
How to target users by behavior
Online marketers can expect big things from behavioral targeting in the next five years. That is according to a new report from eMarketer which predicts spending in the behavioral category to reach $1 billion by 2008. However, before they can reap the benefits, there must be a game plan. >>
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- YouTube introduces buzz targeting
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