BizReport : Research

Research

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Wednesday, June 20, 2007

Google remains the top draw for searchers

Even with the increased use of Yahoo's Panama search engine and efforts by other search engines to increase their brand recognition, Google remained the number one search engine property in May according to research from Hitwise. >>

Wednesday, June 20, 2007

Users are more tolerant of spam

Spam may not be as big a hindrance to email marketers as once thought. According to a recent report from the Pew Internet & American Life Project, Americans are getting more spam in work and home email accounts than ever before but aren't as bothered by it as they have been in the past. >>

Wednesday, June 20, 2007

Social networks will push online revenue to $35 billion

A new report from Jupiter Research indicates that social networking may hold the key for online marketers. However, marketers should not count out the continued impact of search and display advertising. >>

Wednesday, June 20, 2007

European mums find time to spend online

Busy, multi-tasking mums across Europe still find time to spend online, according to new data from the European Interactive Advertising Association (EIAA). >>

Tuesday, June 19, 2007

U.S. advertising spend dips slightly in Q1

U.S. advertising spending was down just 0.6 percent compared to Q1 2006, according to the recently released Nielsen Monitor-Plus. >>

Tuesday, June 19, 2007

Television, Internet the choice for news readers

More people are turning to the television and to the Internet for their news headlines according to a recent Harris Poll. Researchers polled users in America, Australia and five European countries and found that only 6% to 13% rely on newspapers for their information. This is a decline over past numbers. >>

Tuesday, June 19, 2007

Men say TV is the big influencer

Marketers trying to reach a predominantly male audience should stick with television advertising. That is the indication from a recent study from Maxim Magazine and Hall & Partners researchers. The study, which surveyed the magazines male readers, found that men are most likely to be influenced by television advertising. >>

Tuesday, June 19, 2007

British have big appetite for streaming video

In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore. >>

Monday, June 18, 2007

Yahoo sites the #1 web property in May

Movies and politics. Those are the subjects that drove the majority of US web traffic in May. As the summer blockbuster season took off and more voters began researching political candidates search engines and subject-specific portals saw a huge increase in traffic. >>

Monday, June 18, 2007

Industrial sector to increase online marketing budgets

Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey. >>

Monday, June 18, 2007

Is the e-commerce industry slowing down?

A report in the New York Times, claiming a slowdown in e-commerce, has online tongues wagging. >>

Monday, June 18, 2007

Uploaders wield digital power

Agency.com recently researched a group of internet users who are driving social media and, they say, marketers would be wise to engage them. >>

Friday, June 15, 2007

Father's Day shoppers head for stores

Nearly a fifth of U.S. shoppers will buy their Father’s Day gifts online this year, according to recent research. >>

Friday, June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>

Thursday, June 14, 2007

Increase in U.K. online display campaigns

New figures from Nielsen//NetRatings show that the number of online display campaigns in the U.K. rose by over 30 percent from January through April 2007, compared to the same period last year. >>

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