Reports are out about new observations made by a U.S. PhD student which suggest a class divide between social networking sites MySpace and Facebook. >>

Tuesday, June 26, 2007

Broadband penetration drives online ad spend

Where in the world is online advertising expected to grow faster than anywhere else over the next few years? The answer may surprise you. >>

Tuesday, June 26, 2007

Study: online shoppers are also online bankers

A recent study commissioned by Moda Solutions indicates a direct link between users who shop online and bank online. According to the study, those who utilize online banking platforms are 34% more likely to shop online. >>

Monday, June 25, 2007

Forecasters predict a strong holiday season in 2007

Online marketers and e-tailers should begin preparing now for the holiday buying season. According to a recent Advertising.com forecast, the 2007 holiday buying season will be strong. >>

Monday, June 25, 2007

Online consumer enquiries badly handled

A mystery-shopper exercise in the U.K. found that many online retailers are failing to respond speedily, accurately or professionally to customer enquiries. >>

Monday, June 25, 2007

Wary marketers avoid user-generated media

ROI-driven marketers are wary of using user-generated media and new media, finds a new report, and many aren’t confident about letting consumers have more control. >>

Friday, June 22, 2007

U.S. web spending to surpass $78 billion by 2011

High-speed connections, social networking and online entertainment will drive a rise in U.S. web spending according to PricewaterhouseCoopers’ recent forecasts. >>

Friday, June 22, 2007

Online social networkers 'chronically unfaithful'

Users of MySpace and other social networking sites have little loyalty for any one website, preferring instead to maintain multiple profiles. >>

Friday, June 22, 2007

Consumers respond to direct mail

Consumers may complain about the amount of mail filling up their mailboxes, but a recent study commissioned by Pitney Bowes found that most actually prefer direct mailings to unsolicited email communications. >>

Thursday, June 21, 2007

Internet primary source for auto buyers

A recent survey by DoubleClick Performics found that the internet is an important part of the buying process for consumers looking for automobiles. >>

Thursday, June 21, 2007

Online video viewer figures rising

Online video is becoming popular among Americans with viewer figures up for both weekly and daily video usage. >>

Thursday, June 21, 2007

Study: Parents check up on online kids

Advertisers may want to pay a bit more attention to the content on their websites and the content of ads targeted to the younger generation. That is because, according to a recent study, parents are checking up on their kids online and television watching habits. >>

Wednesday, June 20, 2007

Email landing pages need more thought

It appears that many marketers aren’t putting much effort in to email landing pages. Research by Silverpop revealed a somewhat blasé approach. >>

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