BizReport : Research

Research

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Wednesday, July 04, 2007

Social networks suitable for branding, not retail

JupiterResearch have released new survey findings showing that social networking and community sites have little influence over online shoppers. >>

Wednesday, July 04, 2007

U.S. broadband adoption slows

Broadband in U.S. households is becoming increasingly common, says a new report by Pew Internet & American Life Project, but some households are still missing out. >>

Tuesday, July 03, 2007

What do moms really, really think?

Are you trying to fathom out what moms really think? If so, MarketTools’ new market research solution could be just what you’re looking for. >>

Tuesday, July 03, 2007

U.K. online ad spending on the rise

Online advertising in the U.K. is significantly more developed than in any other European country reveals a new eMarketer report. >>

Tuesday, July 03, 2007

How to target the "indie" consumer

Consumers who aren't attracted to mainstream media and aren't attached to online media are probably the hardest consumers to target. But finding the right groove with these independent minded people could be the difference between a well-executed and successful campaign and a well-executed but failed campaign. Research from Fuse Marketing could help you bring these indie users to your brand. >>

Tuesday, July 03, 2007

Supreme Court sets minimum price guidelines

In a change from their 1991 decision that minimum pricing standards violate US federal anti-trust laws, the US Supreme Court has mandated that minimum pricing standards can now be implemented. The change could hurt online retailers. >>

Tuesday, July 03, 2007

How to improve campaign productivity

If your online campaign isn't performing as well as hoped it could be because of errors made before the campaign began. The majority of marketers aren't following the best practices set up to help online advertisers meet the needs of the consumer according to a recent study from the Association of National Advertisers (ANA) and this is hurting campaign productivity from the outset. >>

Monday, July 02, 2007

Spammers employ psychological tactics to fool users

A study by McAfee, called “Mind Games”, tells how spammers are using psychological games and other tactics to give them apparent legitimacy. >>

Monday, July 02, 2007

Tourism, shopping bring more Europeans online

Typical summer activities continue to bring more Europeans online. According to new research from comScore, both French and German surfers boosted traffic to tourism and shopping web hubs. Researchers also found that many French websites are now drawing international traffic. >>

Friday, June 29, 2007

In-Game ads predicted to surpass $2 billion

In-game advertising will explode over the next five years according to a recent Parks Associates forecast. In 2006 US advertisers spent about $360 million on in-game ads; by 2012 forecasters expect that spend to grow to $2 billion. >>

Friday, June 29, 2007

Boomer generation is a key online demographic

Marketers may have the wrong idea about the boomer generation. According to new research from Focalyst, only about 9% are truly affluent, however, marketers can still make an impact by correctly targeting these members of society. >>

Friday, June 29, 2007

Declining teen market remains lucrative

The U.S. teen population is set to decline over the next five years, yet forecasters say the market for products bought by, and for, that generation will continue to rise. >>

Friday, June 29, 2007

Report finds Internet cool but television essential

Five years ago the Internet was voted “least essential” medium, now it’s giving television a run for its money. >>

Thursday, June 28, 2007

Marketers: use YouTube to maximize viral campaigns

Online marketers wanting to hit big with a viral marketing campaign must include YouTube in the campaign. According to research from Hitwise, YouTube's market share is greater than any other online video platform. >>

Thursday, June 28, 2007

YouTube trounces nearest rivals

YouTube’s audience is now 50 percent larger than all 64 of its nearest rivals audiences combined, according to new Hitwise figures. >>

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