BizReport : Research

Research

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Tuesday, July 10, 2007

Nielsen//Netratings unveils "visits" metrics

Chalk up another online measurement firm which is trading in the traditional pageview metric in favor of a visits measuring tool. Today, Nielsen//Netratings unveiled a visits metrics system which measures total minutes and total session spens with a website; the tool will supercede the prior rankings system. >>

Tuesday, July 10, 2007

Should advertisers target photo sharing sites?

With the news that Yahoo Photos was closing and the company would point users to Flickr, some may have thought that photo sharing sites had run their course. But new research from Hitwise indicates that photo sharing sites are, in fact, growing in popularity. But should marketers include these sites in their online campaigns? >>

Tuesday, July 10, 2007

Speed is of the essence for email customer service

Sloppy and slow email responses will cause many customers to check out the competition, according to a new survey in the U.K. by a British internet hosting firm. Audits are often in place for telephone and face-to-face customer service functions, but email communications are often overlooked. >>

Monday, July 09, 2007

Online shoppers don't forgive "out of stock" items

Many e-tailers are losing out on sales because items are out of stock. According to a recent study, if a user is turned away from an online store only three times, they likely will not return. >>

Monday, July 09, 2007

In-game advertising requires reality and relevance

Yet another report is released forecasting a rapid rise in the global in-game advertising industry, and advertisers need to understand how to target gamers without turning them off. >>

Monday, July 09, 2007

Asia-Pacific internet use lower than global average

According to a new report by comScore, Internet use in the Asia-Pacific region is somewhat lower than the rest of the world. >>

Friday, July 06, 2007

Online buying decisions taking longer

A soon-to-be-released report on digital window shopping has found that online shoppers are currently taking longer to make a buying decision than they did a couple of years ago. >>

Friday, July 06, 2007

Facebook's visitor numbers soar

Facebook has seen its number of unique site visitors soar 89 percent in the period between May 2006 and May 2007, according to recent comScore traffic reports. Just over 26 million unique visitors were recorded in May this year. >>

Friday, July 06, 2007

Different mobile ad formats appeal to different users

More than targeting for specific user groups, mobile advertisers need to use the correct ad delivery method. According to a recent study from MoMac, consumers are more likely to respond to ads in a format that they like. >>

Friday, July 06, 2007

Social network appeals to "lost" generation

A new social network has launched that promises to put advertisers in touch with the lost generation. What is the lost generation? Called "Generation Jones", this group of online users is between the Boomer Generation and Generation X and could be a lifeline for online marketers. >>

Friday, July 06, 2007

Online searchers spend more in-store

Users who search for information on electronics purchases online spend more in brick-and-mortar stores according to a recent study from Yahoo and ChannelForce. The study revealed that consumers who used a search engine for research spent 10% more than consumers who did not. >>

Friday, July 06, 2007

Online shopping cart abandonment rates high

Many customers abandon their online shopping carts during the purchase process, new data gives some insight as to why this happens. >>

Thursday, July 05, 2007

Social media: information resource for IT professionals

If you thought social networks were only for teens or those wanting to make friends online, think again. According to recent research from ITtoolbox, social media are the go-to resource for IT professionals. >>

Thursday, July 05, 2007

Online shoppers get involved in social media

Canadian Internet users who purchase products online are more likely to participate in online social and interactive activities than those who do not purchase online, shows a new report. >>

Wednesday, July 04, 2007

Offline payment system for online purchases to launch in U.K.

Fear of identity theft and credit card fraud is keeping many U.K. shoppers from purchasing online. A new offline payment system could coax them into using online stores. >>

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