Get our RSS feed

Search BizReport

News by Topic

Marketing

Beyond Marketing

Research

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 | next >

Monday, August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. >>

Monday, August 06, 2007

Newspapers exploit Web 2.0 services to expand reach

A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form. >>

Monday, August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>

Friday, August 03, 2007

Most online magazine readers don't buy print copy

A recent partnership between Nielsen//NetRatings and Mediamark Research Inc. has spawned a database that provides unduplicated audience figures for newspapers, magazines and their online counterparts. >>

Friday, August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe. >>

Friday, August 03, 2007

Third of top electronic retailer websites underperforming

Website performance measuring company, Keynote Systems Inc., has released the findings of a new survey that shows which electronic retailer websites provide the best overall online experience. >>

Friday, August 03, 2007

Adults watch more TV and movies than teens

New research from IMMI sheds light on video and other media that is surprising. According to the results of a recent survey, adults are actually consuming more media than are their younger counterparts. >>

Friday, August 03, 2007

WebTrends adds engagement levels to metrics

Portland-based WebTrends has launched two new tools for marketers that not only measure traffic but also measures audience engagement. The tools may also give insight to the trend of shopping cart abandonment. >>

Thursday, August 02, 2007

Online local searches backed up with printed directory research

Local search grew 40 percent faster than general search this year, according to a new study by comScore, yet print directories still remain a valuable source of local businesses. >>

Thursday, August 02, 2007

NAA: newspaper website visits increase 7%

Online marketers may want to think twice before skipping over those newspaper websites. According to new research from the National Association of Advertisers (NAA), about 37% of the total Internet population visited newspaper websites in Q2. >>

Wednesday, August 01, 2007

U.S. online retail sales may break $200 billion barrier

After a modest start to the year, U.S. online consumer spending is back on the increase. The second quarter of 2007 has seen overall online consumer spending exceed $47 billion, an increase of 23 percent on the same quarter last year. >>

Wednesday, August 01, 2007

Combine search, display for best results

A recent study from comScore and Yahoo reads a bit like a recipe: combine search ads and display ads in an online environment, add online shoppers and watch revenue rise. >>

Wednesday, August 01, 2007

Marketers should investigate the "green teen" effect

Marketers looking for an in with the younger generation need only appeal to one specific group. That is the word from a recent report by JupiterResearch. According to the report "green teens" - those concerned about the environment - are leaders with their generation. >>

Wednesday, August 01, 2007

Growth in revenue, traffic for IAC

Along with a 6% revenue increase for Q2, InteractiveCorp (IAC) has seen a substantial increase in traffic to several of its websites. Much of the revenue increase was led by IAC's e-tailing sites, but search was also a big factor in the Q2 results. >>

Tuesday, July 31, 2007

Back to school is back to high-tech

Kids aren't content with a new spiral notebook, a few folders, new pencils and glue any longer. Back to school this year will be back to high-tech for many young consumers, which is a great ad opportunity for high-tech marketers. >>

Latest Headlines

More...

Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.