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Tuesday, August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report. >>

Tuesday, August 14, 2007

"Clubbing" demographic has high brand recall

Marketers may be a little surprised at the results of a recent Arbitron survey. According to researchers, bar hoppers have high brand recall. >>

Monday, August 13, 2007

Content more popular than search or commerce

Internet users are spending more time on content than communication and commerce, according to the latest findings by the Online Publishers Association. >>

Monday, August 13, 2007

Advertisers seek help at Yahoo's Traffic Quality Center

Online marketers who want to learn more about click fraud and possibly protect their online campaigns from such practices may find a friend in Yahoo. The search marketing giant recently launched the Traffic Quality Center which, among other things, educates marketers about online advertising campaigns. >>

Friday, August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>

Thursday, August 09, 2007

Poor online video experience off-putting to users

With online video on the increase as a marketing tool, marketers need to focus on the quality of the video content, and its delivery, to ensure a flawless user experience. >>

Wednesday, August 08, 2007

Prepare websites for 'light shoppers' this Christmas

A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. >>

Wednesday, August 08, 2007

Gold rush ahead for Internet TV advertising

Internet television advertising revenue will equal 18 percent of all Internet advertising by 2011, according to new forecasts from Understanding & Solutions. >>

Wednesday, August 08, 2007

Yahoo! is a favorite for Japanese surfers

A recent report from comScore indicates that Yahoo! sites are beginning to edge out competitor Google with Japanese surfers. >>

Wednesday, August 08, 2007

US consumers increasingly turn to alternative media

A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006. >>

Wednesday, August 08, 2007

Newspaper readers prefer online access

New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print. >>

Tuesday, August 07, 2007

comScore's new metrix will profile tech preferences

In the race to profile and target users better, comScore has rolled out a new metrix system that tracks users´ technology and software preferences. By providing a detailed view of hardware, software and usage, comScore hopes to better prepare advertisers for targeting users. >>

Tuesday, August 07, 2007

Internet set to become U.S.'s leading ad medium

Private equity firm Veronis Suhler Stevenson forecasts that spending on Internet advertising will reach almost $62 billion in 2011, becoming the U.S.’s leading ad medium. >>

Tuesday, August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology. >>

Tuesday, August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. >>

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