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Research

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Thursday, January 31, 2019

Study: For video, sentiment targeting is key

Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. >>

Wednesday, January 30, 2019

Study: Disconnect between execs, shoppers

While more and more shoppers are turning to mobile devices and ecommerce to shop, one new report indicates they won't be turning to voice assistants. In fact, according to NetSuite data, an overwhelming majority of shoppers (95%) aren't interested in talking to robots - i.e. voice assistants - while shopping. And that isn't the only disconnect between retail execs and shoppers. >>

Monday, January 21, 2019

Report: SMBs hopeful about 2019, shutdown could change outlook

The US government is entering it's fifth week of shutdown, but according to one new report Small Businesses are optimistic about their 2019 potential. In fact, researchers found that 63% of SMB owners believe the current political environment in the US will have a positive impact on their 2019 revenue lines. >>

Thursday, January 17, 2019

Speed, convenience top shoppers' wants

Less than 20 years ago, people would walk into a store and be disappointed if a sales person wasn't readily available to answer questions. Today, that has changed. In fact, according to one new report, sales person interaction is near the bottom of consumers' list of wants when shopping. >>

Tuesday, January 15, 2019

Study: To get shoppers in-store, up the experience

According to a new report, the sensory experience - being able to not only see but touch and try on items - is key to shoppers choosing to come into stores or shopping online. In fact more than three-quarters (78%) of shoppers around the globe say a good sensory experience is key to them shopping in physical stores. >>

Friday, January 11, 2019

Experts ID trends to watch in AI

A big deal just two years ago, artificial intelligence remains a digital factor that hasn't quite reached the heights many believed it would. That doesn't, of course, mean that AI is dead. Rather, digital brands and service providers need to find better ways to reach consumers to engage them in AI. Here are four predicts from experts who believe 2019 will be a game-changer for AI. >>

Tuesday, January 08, 2019

Report: Mobile growing in importance for shoppers

Over the 2018 holiday season retailers saw a significant increase in mobile commerce, and that trend is only expected to grow in the new year. In fact, according to new data out from Yes Marketing more than half (57%) of shoppers are now using mobile devices while shopping in-store. >>

Monday, January 07, 2019

Experts: Embrace differences in CTV, linear TV

Too many brands and marketers are looking at the digital space through analog vision according to some experts, and that distorted view makes it hard for those brands, publishers, and advertisers to fully connect with digital consumers. A new year is the perfect time to update that digital strategy. Here's how two experts believe brands should change their interaction via CTV, walled gardens, and M&A. >>

Monday, December 31, 2018

6 upgrades to DevOps brands must embrace now

From brands agility to data breaches to customer experience and even digital disruption, here are six ways DevOps will grow in 2019 - and why businesses need to embrace these changes now. >>

Friday, December 28, 2018

Top 4 email trends for 2019

Email continues to be an integral part of marketers' strategy, and keying in on new email trends is key to engagement. Here are four email trends to watch in 2019. >>

Monday, December 24, 2018

Study finds experience key to customer loyalty

While it has long been known that customer experience is key to shopper happiness, a new report is putting a number to that statistic. Qualtrics has released their new Retail Pain index which indicates that 75% of shoppers will stop shopping with retailers because of "terrible experiences". >>

Thursday, December 20, 2018

Study: Less than 1/3 of legit email reaches inbox

Email may be a go-to for marketers, but many of those messages aren't reaching customers' inboxes. According to new data, only about one-third (32%) of legitimate emails are reaching consumer inboxes. >>

Wednesday, December 19, 2018

Expert: How GDPR is impacting the holiday

We're in the midst of the first holiday shopping season since Europe's adoption of GDPR, and it's one of the strongest holiday seasons on record, at least as far as retail numbers go. This strong showing, however, is not an indicator that merchants and marketers can now ignore GDPR strategy. In fact, according to one expert, now is the time to really look at how businesses are using customer data. >>

Tuesday, December 18, 2018

Study finds fraud up 800% in-app

When more ad dollars were pushed into mobile, the fraudsters followed. That's the word from DoubleVerify. Researchers with their Fraud Lab found an 800% increase in attempted in-app fraud over the past 12 months. >>

Friday, December 14, 2018

Top tips for a strong Instagram Stories strategy

Instagram Stories enable brand marketers to do simply tell a story. Through video, through graphics, and using hot products or products that have been lagging in sales. Telling a story about these products - or even services - can lead to stronger prospecting and leads without the time restraints of a :30 ad or a single Instagram image. Here are 3 tips for a stronger Stories strategy. >>

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