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Research

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Wednesday, August 07, 2019

Study finds mobile ads influential in buying

Ads on mobile may be a bigger part of the conversion funnel that merchants and marketers realize. That is a key takeaway from new AdColony data; researchers with their Back to School Shopping Survey found that just over half (53%) of consumers have made a purchase on their mobile device based on an ad seen on the same device. >>

Tuesday, August 06, 2019

Report: Ecommerce ad spend pushes up

More marketers are pushing ad dollars into the digital space, as has been true for nearly every quarter over the past decade. But, according to Marin Software's new report, a growing number of those ad dollars are now being earmarked for social. >>

Thursday, August 01, 2019

Study breaks down hot categories for online, in-store shopping

With billions of dollars being spent online during summer and winter holidays, it can be easy to believe that everyone is shopping for everything online. But, according to new data out from Signs, there are certain products that lead people online - and into stores. >>

Wednesday, July 31, 2019

Reports: More worry about cyber threats as tactics evolve

More and more businesses are worried about the security of their email. That is a key takeaway from a new Barracuda Networks report. According to the research nearly all (93%) of businesses polled are worked about the security of their email, phishing and other email hijacking attacks. >>

Friday, July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment. >>

Thursday, July 25, 2019

As ad spend grows, brands zero in on consumers

The bulk of the travel ad spend being spent by brands in four specific areas: Travel Agents/Bookers (32%), Airlines (22%), Hotels/Resorts/Casinos (20%) and Tourism (10%), and that spending continues to grow. According to new Eyeota data these advertisers are are spending between $3000 and $10,000 per audience targeting campaign.   >>

Monday, July 22, 2019

Expert: What brands need to know about PSD2

A year after GDPR was put in place in the EU the conversation around consumer data and privacy continues, and now there is another aspect to that conversation where businesses are concerned. That aspect is PSD2, which will rely on stronger customer authentication to increase the security of payments and payment data. Here's what brands need to know. >>

Wednesday, July 17, 2019

Reports: Amazon wins Prime Day

It should come as no surprise, as Prime Day is Amazon's sales event, but Amazon did win day 1. However, big retailers including Walmart and Target joined the fray with their competing sales this year, as did electronics go-to Best Buy and online auction site Ebay. And still Amazon took 88% of the marketshare for the sales event. >>

Tuesday, July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked a digital expert how brands can unlock the value of their data. >>

Monday, July 15, 2019

Reports: Look for strong BTS spending

Now that the US is halfway through the summer holidays, retailers and brands - and parents - are beginning to think about going back to school. And, according to one new report, the overall spend will reach nearly $28 billion. >>

Friday, July 12, 2019

Forecast: Strong ecomm growth a good indicator for Prime Day

With only a couple of days before Amazon's Prime Day - and other retailers' competing summer sales - Adobe has released data that suggests sales for the big events could be larger than expected. That because ecommerce growth, throughout the first half of 2019, has been quite strong. Q2 2019 saw 14% growth (YoY), and their experts believe double-digit growth will continue throughout the remainder of 2019. >>

Wednesday, July 10, 2019

Studies: How OTT viewers are changing

Cord-cutting is continuing its rise across American households. According to a new comScore report many of those cutting off cable are instead turning to services like Netflix (55%) and Hulu (52%) to get the content they're missing from cable's service. And they're using OTT products like Apple TV, Amazon's Fire Stick, Roku, and others. >>

Monday, July 08, 2019

Study: Fewer than half of mobile calls answered

News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. >>

Friday, July 05, 2019

Expert: How customer service is impacting Prime Day performance

Consumers continue to log-on to Amazon, price-check with other retailers, and spend money on Prime Day. But, with the 2019 event around the corner, one expert believes it will be customer service that will rule Prime Day 2019, not just good deals. Here's why. >>

Thursday, July 04, 2019

How game-based ads are improving ROI

One new report indicates targeted ads aren't increasing brands' ROI as well as some might think. In fact, the increase in ROI from targeted ads may only be about 4%. Which is why, according to one expert, brands need to think outside the targeting box. >>

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