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Research

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Friday, July 21, 2017

Survey: People using recycle bin for backup

With World Backup 2017 just past, Barracuda has released a new survey with a disturbing trend. According to their research about 80% of people aren't testing data protection strategies more than yearly, and about 65% of office administrators are using their recycle bins for data backups. >>

Friday, July 21, 2017

Study: Mobile game revenues to push $65 billion

According to a new mobile gaming forecast from AppLift, by 2020, mobile gaming revenues will push the $65 billion mark. That kind of number will likely push more advertisers into the space. We asked AppLift's Stefan Benndorf about the report. >>

Friday, July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. >>

Friday, July 21, 2017

Ads on newsbrand websites 84% more likely to be viewed

Does the context of the website on which ads are placed matter? Yes, according to new research that found ads on newsbrand sites were far more likely to be viewed. >>

Friday, July 21, 2017

By 2022 two-thirds of global population will have a mobile phone

Two-thirds of the world's population will be in possession of a mobile phone by 2022, according to new data released by Forrester Research. >>

Thursday, July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. >>

Thursday, July 20, 2017

Experts weigh in on Sizmek, Rocket Fuel deal

This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. >>

Thursday, July 20, 2017

Challenges for retailers with voice shopping

While voice activated shopping sounds simple enough, this new way of shopping does offer challenges that retailers and merchants need to address. >>

Wednesday, July 19, 2017

Ad Roundup: Tools to connect brands, consumers

In today's advertising roundup, a trio of releases that should give brands more insight into their customer bases. >>

Wednesday, July 19, 2017

Expert: How voice is changing ecommerce

Cyber assistants have been impacting ecommerce for more than a year now, but that impact was especially seen on Amazon's most recent Prime Day when they offered 100 'Alexa Voice Deals'. These deals included early access to Prime Day deals, for shoppers using cyber assistants. >>

Wednesday, July 19, 2017

Survey: SMBs put trust in Fox News

Small businesses are putting their trust in Fox News. That's the word from new Manta data. According to their poll, nearly half (49%) of small businesses rank Fox as their 'favorite' news outlet. >>

Tuesday, July 18, 2017

Ad Roundup: Announcements highlight brand safety, engagement

In today's advertising roundup, two announcements that focus on brands building higher engagement, and another that underlines the importance of brand safety. >>

Tuesday, July 18, 2017

Study: Experience a must for customers

When it comes to digital commerce, experience is a must. That's a key takeaway from new CMO Council data. In their new report, consumers say abandon brands that offer either poor or non-personalized digital experiences. >>

Tuesday, July 18, 2017

Survey: Retailers discounting more for back to school

With word out that more parents and families will be shopping the deals this back to school season, retailers are taking note. According to new data from RetailMeNot, most merchants (81%) they surveyed about back to school plans are including discounts on school themed items from clothing/shoes to paper and pens. >>

Tuesday, July 18, 2017

Have emoji lost their email marketing mojo?

One made it into the dictionary in 2015, but are emoji still as effective a marketing gimmick as they were just a year ago? No, according to new research from Mailjet. >>

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