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Friday, April 18, 2008

comScore: 10 billion videos viewed in February

If there was any doubt that online video was slow to catch on, a new report from comScore should dispel those thoughts. Researchers found that in February in the United States, more than 10 billion videos were viewed. >>

Friday, April 18, 2008

ContextWeb: In-context ads are more effective

A recent study indicates that the new in context targeting platforms may be a huge advantage to marketers. The study, commissioned by ContextWeb and performed by Online Testing Exchange (OTX), found that ads shown in context have a better chance of appealing to in-market consumers. >>

Friday, April 18, 2008

JupiterResearch: Wireless users not interested in premium music

Marketers interested in capturing wireless subscribers attention by offering music may want to try another tactic. According to a recent report from Jupiter Research nearly 75% of subscribers aren't interested in premium music offerings. >>

Thursday, April 17, 2008

Recruitment advertisers look to online video

Online recruitment advertising is becoming especially popular with job and employer-related websites, according to new research from Borrell Associates. >>

Thursday, April 17, 2008

Nielsen reports on U.S. Internet usage

New data from Nielsen reveals interesting data about America’s online population of over 200 million Internet users. >>

Thursday, April 17, 2008

MediaWhiz increases lead generation offerings

Marketers wanting more than an online advertising network may want to take a second look at MediaWhiz. The online advertising company recently acquired LeadROI, bettering their ability to monetize lead generation campaigns. >>

Wednesday, April 16, 2008

Affluent Americans comparison shop online

Even affluent Americans use the Internet to comparison shop, finds a new study by American Express Publishing and Harrison Group, especially during periods of economic downturn. >>

Wednesday, April 16, 2008

Consumers care about your green policies

Consumers are increasingly concerned about the environment, both from a personal and a corporate point of view. >>

Wednesday, April 16, 2008

Third of parents buy products for kids online

Online retailers of products for babies and young children may be interested in new research that shows a third of mothers purchase such items online. >>

Tuesday, April 15, 2008

Survey: Iceland leads Europe in net use

Iceland has the highest percentage of population aged 14 and above in Europe that uses the Internet on a regular basis, finds recent research. >>

Tuesday, April 15, 2008

Dedicated sales teams key to online ad sales

Specialist online sales teams are the key to online newspapers’ big lead in the local online revenue stakes, according to recent research from Borrell Associates on behalf of the Newspaper Association of America. >>

Tuesday, April 15, 2008

Exec talks about benefits of contextual advertising

As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that ad comes from a search query or from a keyword within a website. >>

Monday, April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”. >>

Monday, April 14, 2008

Survey: Internet users find ad targeting "creepy"

Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up. >>

Monday, April 14, 2008

aCerno: Predictive targeting ad network

A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach. >>

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