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Research

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Tuesday, June 11, 2019

Study: Half of ad spend to be online in 2020

More and more ad dollars are moving online, but according to one report over the next year 'more' will equal half. According to WARC's International Forecast about half of the global ad spend will be spent online in 2020. >>

Monday, June 10, 2019

Expert: How social is impacting ecommerce

Marin Software has released their Q1 2019 Benchmarks report, and among the more interesting findings is this: more merchants and retailers are investing in stoppable content for social media. This influx of cash is likely due to consumers' continuing interest in social media as a shopping tool - turning to influencers to find new products and branded social pages for product information. We asked a digital expert how social is impacting ecommerce. >>

Thursday, June 06, 2019

Study: Quality key for loyalty programs

When it comes to building a loyal customer base, the quality of products is key for merchants and marketers. That's a key takeaway from new Yes Marketing research which found the product quality and value are the top factor for 41% of loyalty customers. >>

Wednesday, June 05, 2019

Study finds consumers reluctant to embrace biometrics

It's passwords over biometrics when it comes to consumer preferences. That's the word from new Paysafe data which found that while just over half of global consumers have used some form of biometrics to make a payment in the past, nearly as many (56%) worry that biometrics will increase identity fraud, putting their personal information at risk. >>

Thursday, May 30, 2019

Expert: How banks can build stronger API

API strategy may have been on the back burner for banks and other financial institutions, but according to one expert now is the time for API strategy to come to the forefront. That, because more consumers are choosing to bank and invest and even apply for loans via online channels. Here are three tips to improve banking API strategies. >>

Wednesday, May 29, 2019

Reports: Chatbots, personalized content driving conversions

Two new report indicate chatbots and personalized content could be game changers for retailers moving forward. >>

Monday, May 27, 2019

Study: Businesses focused on ecommerce, pushing social for engagement

In a new report, indicators show that more businesses are focused on revenue growth through ecommerce sales, and to get that growth brands are increasing their digital ad spend. Specifically, they're increasing their investment in digital channels. >>

Friday, May 24, 2019

Expert: How ethics in AI could impact data privacy

Just a year since the EU instituted GDPR to specify how businesses can collect, analyze, and use consumer data, consumer trust continues to be one of the biggest issues facing global businesses. This is because, while there has been a short-tern slowing of data breaches, larger, mega-breaches continue to happen and are a concern to consumers. That, according to one expert, is where ethics in AI may come to play. >>

Thursday, May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones for everything from social media to food delivery, many are now opening their phones without a destination in mind. And that, according to a new report, could mean money for the right apps, merchants, or service providers. >>

Tuesday, May 21, 2019

Study: Page and content loads key to experience

New data out this month may seem like it's from 1999 because it's all about page and content load times. According to researchers, three keys to creating a positive customer experience online continue to be page load times, image/content load times, and simple link structures. >>

Friday, May 17, 2019

Despite demographic differences, social media users quite similar

According to a new Pew Researcher Center Facebook, YouTube, and Instagram remain the most-used of the social networks. Researchers also found that young adults like Instagram while Facebook's users are trending older. But there are similarities that make social media users similar despite their differences. >>

Thursday, May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. >>

Tuesday, May 14, 2019

Study finds experience key to engaging loyalty members

Loyalty programs continue to build, drawing new members every day, but one new report indicates that rather than pricing or even product superiority, the brand experience is now key to engaging loyalty program members. >>

Monday, May 13, 2019

How to make email interactive

Email has long been a go-to for businesses to reach in-market consumers, and it remains many consumers' preferred mode of contact with their favorite brands. But, simple cut-and-paste strategies with product information is not engaging. Consumers want interactivity. Here are a few tips to create an interactive email strategy. >>

Friday, May 10, 2019

Report: Expect more marketing dollars to head to influencers

Influencer marketing has seen a sharp increase in use over the past 18 months, and brands can expect that to continue. That's a key takeaway from RhythmOne's Influencer Marketing Benchmarks Report. Their data shows that influencer marketing spending increased 2.9x between 2017 and 2018. >>

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