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Research

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Tuesday, June 13, 2017

Offensive content could kill brands

Consumers are more conscious of the content associated with brands, so much that many say they would switch brands if their ads are placed near something offensive. That's the word from the CMO Council. The new study "How Brands Annoy Fans" found that nearly half of consumers would 'rethink purchasing' from brands whose ads are placed near offensive digital content. >>

Tuesday, June 13, 2017

Risks to businesses of outdated OS and browsers revealed

Businesses running out-of-date operating systems are three times more likely to suffer a data breach, according to new research from security ratings service, BitSight. >>

Tuesday, June 13, 2017

SMBs benefit from 'Brand Britain' post-Brexit

Despite going through a period of change that many think might tarnish the reputation of the UK, small businesses continue to experience a strong appetite from overseas consumers thanks to the power of 'Brand Britain'. >>

Tuesday, June 13, 2017

Significant drop in digital customer service performance among UK insurers

New research shows a dramatic decline in performance in digital customer service among insurers in the UK, with more than two-thirds failing to accurately reply to common queries asked via email, web, Facebook and Twitter. >>

Monday, June 12, 2017

Research reveals role of video ads in Millennials' perfume purchase process

Video advertising is more influential than television advertising when it comes to influencing Millennials' fragrance purchases, according to a brand new report by outstream video firm Teads and Global Web Index. >>

Monday, June 12, 2017

New report reveals viewing on a TV set an 'and' not an 'or'

The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. >>

Monday, June 12, 2017

4 in 10 online shoppers believe feedback overlooked, ignored

New research from experience management firm Qualtrics underlines the need for excellent customer service and attention to customer feedback. >>

Monday, June 12, 2017

Study finds half of execs believe ecommerce disruptive

There is no denying that more consumers are buying online - or at least researching products, brands, and services online - and according to about half of marketers and retail executives surveyed believe ecommerce is 'disruptive or hugely disruptive' to their industry. >>

Monday, June 12, 2017

Father's Day Roundup: What dad wants, what dad gets

Father's Day is just around the corner, and many retailers are hoping to reach into the wallets of moms and kids to get their fair share. The problem? Many retailers and brands aren't sure what dad's are most interested in. >>

Friday, June 09, 2017

Ad Roundup: Data behind new release, name change

In today's advertising roundup: data. It's key to two new announcements in the digital space: one, a name change, and the other a new tool for businesses. >>

Friday, June 09, 2017

Expert: Top tips to incorporate RCS messaging

According to comScore, about half of mobile consumers are downloading no new apps (per month), which has brands more focused on SMS and RCS messaging. But, with RCS so new, how can brands ensure they're properly prepped? >>

Friday, June 09, 2017

Nielsen: Awareness of VR/AR devices more than doubles

As VR and AR software and hardware availability and adoption slowly increases, who are the early adopters and is there a difference between gamers and the regular consumer electronics market. >>

Thursday, June 08, 2017

Survey finds emailers struggling to prioritize

For many emailers, finding the right focus for their messaging continues to be a struggle. That, according to a new Emma report which indicates a gap between the internal goals a business has, and meeting customer goals. >>

Thursday, June 08, 2017

Expert: How merchants can add RCS options

Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? >>

Wednesday, June 07, 2017

The employees at-risk for phishing schemes

According to some experts, C-Level executives aren't the only target for phishers and other fraudsters. Because higher level employees are usually better trained in cybersecurity, fraudulent organizations are now targeting junior and other low-level employees, because their training can be less holistic. Here are three areas where businesses need to put more training. >>

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