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Research

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Monday, April 02, 2018

Top 3 tips for a stronger behavioral data strategy

As more consumers look online for product information or to connect with brands about issues they are having, more brands are looking for better ways to understand their customers' online habits. Behavioral data is one key metric many brands find useful, but zeroing in on the right data points can be a problem. >>

Friday, March 30, 2018

Survey finds discounts important, as are mistakes

New data out indicates consumers are much less willing to give brands' second chances. In fact, according to Blis, just over half (55%) of consumers say they have a 'one strike and out' rule for brands. >>

Wednesday, March 28, 2018

Survey: Most shoppers want in-store returns

While more and more shoppers are making purchases online, when it comes to returns, they want a physical store. That's the word from new CGS data; their 2018 Retail survey of more than 1,500 US shoppers found that nearly three-quarters (74%) of shoppers who buy online prefer making returns in-store rather than shipping a product back. >>

Tuesday, March 27, 2018

Expert: What US SMBs need to know about new tax bill

Tax day is right around the corner, and new tax provisions may catch some small businesses unawares. Here's what business owners need to know. >>

Monday, March 26, 2018

Survey: Amazon shoppers 'don't notice' ads

New survey data indicates Amazon shoppers maybe blinded to ads. But, that doesn't mean marketers should avoid advertising in Amazon's marketplace. That because, although more shoppers within Amazon report not noticing ads, those who do notice are highly engaged. >>

Friday, March 23, 2018

Expert IDs steps brands should take to increase online security

New data out from SiteLock indicates most (66%) of customers won't return to a site after data has been compromised. Researchers also found that most branded sites have some form of malware operating most of the time. We asked an expert from SiteLock what brands need to do to upgrade their security. >>

Thursday, March 22, 2018

Studies underline consumer changes

Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data. >>

Wednesday, March 21, 2018

Top tips to a stronger search strategy

Google has begun incorporating voice search, direct answer functions, apps, and video options into their search engine, making it necessary for businesses to update their search marketing strategies. Here are three tips to a stronger search strategy. >>

Tuesday, March 20, 2018

New data reveals digital security issues for businesses

New data out from SiteLock may have some small businesses cringing and looking for new security solutions. According to researchers, the average website is attacked 44 times each day and receives more than 152 million bot visits each week. >>

Friday, March 16, 2018

What Amazon's purchase of Ring means for brands

Amazon's recent moves - purchasing Ring, announcing delivery for Whole Foods, and more - have many retailers wondering what's next. We chatted with Treasure Data's Rob Glickman for insight. >>

Wednesday, March 14, 2018

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. >>

Tuesday, March 13, 2018

Study finds mobile experience key to engagement

Retailers and merchants who want to up the engagement factor with their customers should up their mobile experience. That's the word from a new WorldPay report in which researchers found that about one-third of US shoppers would pay more for products if the mobile experience were better. >>

Friday, March 09, 2018

Top 5 tax tips for SMBs

Tax season is in full swing and many small businesses are wondering how new tax laws might impact their bottom line. A new survey from Rocket Lawyer found only about 12% plan to incorporate to benefit from the new US tax laws this year, and that only about one third (35%) plan to talk with an attorney about their options. But, incorporation might be the right thing for SMBs' bottom line. Here are five tips for small businesses to navigate this tax season - and the new tax laws. >>

Thursday, March 08, 2018

Studies find SMBs optimistic, more remote work expected

Two new reports find the future bright for small businesses and for teleworkers. According to data about half of American jobs will be held by remote workers within the next two years. Meanwhile, Hispanic SMB owners are optimistic about their future. >>

Tuesday, March 06, 2018

Survey: Consumers will share info for better experiences

In the ecommerce game, personal data will become a bigger buzzword. That is, according to Episerver, because more consumers are willing to give up their personal information in exchange for a better - i.e. more targeted - online shopping experience. >>

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