BizReport : Research

Research

Tuesday, May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer. >>

Tuesday, May 28, 2013

Swirl release turns mobile into shopping companion

Technology continues to make it simpler for shoppers to find the items they want in record time - whether shopping in store or via mobile device. A new resource from Swirl adds another layer to the customer experience for in-store shoppers. >>

Tuesday, May 28, 2013

Study: Shoppers deal-hunt from habit, not necessity

The 2008 recession may be history is most parts of the US, but some of the habits cultivated during that time have not faded away. According to new data out from parago, shoppers' deal-hunting mentality is still going strong - even though their wallets are fuller. >>

Monday, May 27, 2013

Word of mouth key to mobile game discovery

Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier. >>

Sunday, May 26, 2013

Fits.me study reveals emotions of online clothes shopping gone wrong

New research conducted by virtual fitting room provider Fits.me and retail psychology expert Phillip Adcock reveals that when online clothes shopping goes wrong shoppers go through emotions similar to the key five stages of grief. >>

Friday, May 24, 2013

Why developers need to test apps

Companies need to know how imperative it is to produce mobile apps that work as intended in the hands of users. More often than not, this level of assurance cannot be achieved in-house. Extra eyes are needed from outside the company, and this requires the proper use of purpose-built tools and methods that yield a truly successful app lifecycle. >>

Friday, May 24, 2013

Unruly: SocNetters buzz about getting buzzed

When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved about 97% of video shares (Q1 2013). >>

Thursday, May 23, 2013

Survey: Friends, not search, pushing mobile video

Think mobile search is the best way to spread that new video clip? Think again. According to new data out today from Harris Interactive and Telly, friends are actually pushing more video content than search queries. >>

Thursday, May 23, 2013

ONS data reveals the U.K.'s 7.1 million disconnected

In the first quarter of 2013, 326,000 Brits went online for the very first time. However, according to new figures released by the UK's Office for National Statistics, more than seven million adults in the country have never used the Internet. >>

Thursday, May 23, 2013

uTest's Apphance shows 10 times more sessions

Last fall uTest acquired Apphance, believing that the mobile application tool would push appeal to a global base of app developers. In the months since, the platform is showing significant growth rates, with ten times as many sessions now as last August. >>

Wednesday, May 22, 2013

Elance: Remote hiring sees 60% jump

The trend of working away from the office isn't going away. That's the big takeaway from a new, global report, out from Elance. According to the report freelancers report being 'happier' when working outside an office, compared to when they worked at an office. That increase in happiness may be linked to their bigger wallets - 68% report earning more as a freelancer than when employed full-time. >>

Wednesday, May 22, 2013

JiWire: Mobile engaging travel consumers

Travel brands: don't forget mobile in those summer campaigns. According to new data out from JiWire travel is especially engaging via mobile. Their new report shows more than half of consumers used a mobile device to book travel plans - hotels, rental cars, airline tickets - over the past 90 days. >>

Wednesday, May 22, 2013

Drama, inane ramblings and parents turn teens off Facebook

A new study suggests that today, many teens only maintain a Facebook profile as a placeholder and instead express themselves on the likes of Twitter and Instagram. It appears that too much 'drama' and snooping parents are putting youngsters off the social networking mainstay. >>

Wednesday, May 22, 2013

Survey: UK consumers re-think loyalty to brands

If UK brands are finding it tough to acquire and retain loyal customers, it may have something to do with the country's tough economic environment, as a recent survey from Epsilon suggests. >>

Wednesday, May 22, 2013

PPA: Digital magazines boost demand for print editions

The Professional Publishers Association (PPA) in the U.K. has released the Tap Report that confirms there is a strong link between tablet ownership and magazine readership and that digital is not eroding the market for print editions. >>