BizReport : Research

Research

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Friday, August 24, 2007

Study: Consoles will drive in-game revenue

With more gaming consoles being developed with online capabilities, users are increasingly playing one another from miles away. According to a new study from ABI Research, these consoles will soon begin driving in-game ad sales. >>

Friday, August 24, 2007

Online time beats time with television

Time spent watching television is currently very close to time spent online for consumers, but the Internet is growing at a much faster clip that television. >>

Wednesday, August 22, 2007

4-1-1 forecast to hit $462 million in revenue

A new forecast from the Kelsey Group has directory assistance revenue skyrocketing over the next five years. According to researchers the market will increase by more than 60%. >>

Tuesday, August 21, 2007

Survey: Women are drawn to similar products throughout their lives

Targeting women may be simpler than originally thought. According to a new survey from AMP Agency women don't change their shopping habit or what they are searching for as they move to different stages in their lives. >>

Friday, August 17, 2007

Survey finds consumers have begun holiday shopping

I don’t mean to nag, and I know it’s only August, but are you prepared for Christmas? A new survey has found that some shoppers have already started buying gifts both online and in-store. >>

Friday, August 17, 2007

SEO being under-utilized by large online retailers

Even now, some of the largest online retailers are failing to recognize the importance of SEO in driving traffic and increasing sales, according to a new study. >>

Friday, August 17, 2007

Outlook healthy for U.K. search engine marketing

e-consultancy has just released its 2007 Search Engine Marketing Buyer’s Guide and the forecasts are good for the sector. >>

Friday, August 17, 2007

Study: Marketers may not be following up with users

A recent study series from KnowledgeStorm may be a bit confusing for marketers - and consumers. That, because the study indicates marketers think they are following up on initial contacts with users but users say they aren't being contacted by marketers for follow up calls. >>

Thursday, August 16, 2007

Niche ad network launched to target gay web users

Advertisers can now reach the highly profitable and largely untapped gay market via a new advertising network. >>

Thursday, August 16, 2007

Why niche marketers should target news readers

A recent study from McKinsey indicates that marketers may get a nice boost by targeting different news websites. According to the study news readers get their news fix from as many as sixteen different online and offline news hubs each week. >>

Wednesday, August 15, 2007

“Flick to Click” new shopping trend

British consumers are using offline catalogues to search for products, before logging on to buy them, found a new report by Experian. >>

Wednesday, August 15, 2007

Is the gamer demographic a good target?

A new report from BIGresearch profiles the gamer demographic, with a few interesting facts that may make the gaming demo a good fit for online marketers. Primarily, that gamers (aged 14+) are more in tune to media - movies, television, Internet and other media - than their counterparts. >>

Wednesday, August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association. >>

Tuesday, August 14, 2007

Yahoo takes top spot from Google in customer satisfaction survey

It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front. >>

Tuesday, August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week. >>

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