BizReport : Research

Research

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Wednesday, September 05, 2007

Sports fans could be the most engaged consumer

A recent study from Solutions Research Group indicates that marketers should perhaps spend more time cultivating a relationship with sports fans. That is because, according to their research, sports fans are great multi-taskers. >>

Wednesday, September 05, 2007

Consumers don't need to react to remember

While the primary goal in online advertising is to elicit a measurable consumer response of some type, a new study has found that even consumers that don't interact with ads retain some level of detail. >>

Wednesday, September 05, 2007

Heavily formatted content dismissed as ads

The U.S. Census Bureau’s website was recently used to demonstrate that areas of a webpage that are heavily formatted are often overlooked by visitors. >>

Tuesday, September 04, 2007

Send them like Beckham

What on earth has caused the U.S. major league soccer website to attract over twice as many unique visitors this July as they did last year? >>

Tuesday, September 04, 2007

British regional newspapers embrace online

More and more regional newspapers in the U.K. are going online with their own websites, according to a survey by the Newspaper Society. >>

Tuesday, September 04, 2007

Online newspaper ad spend continues to rise

Spending on newspaper print advertising has fallen in Q2 2007, but online newspaper advertising has risen, according to new figures released by the Newspaper Association of America. >>

Tuesday, September 04, 2007

Entertainment leads European surfers online

The height of summertime fun led Europeans to look for relaxation online. According to new research from comScore, surfers from the UK, France and Germany were led online to shop, research travel destinations and decide on a movie. >>

Tuesday, September 04, 2007

Insurers are moving more ad dollars online

A new study from eMarketer indicates that the financial services industry - insurers, banks and credit companies - will begin moving more dollars online in the coming year. US insurers are expected to spend about $980 million this year (38% increase) and $1.38 billion (41% increase) in 2008. >>

Monday, September 03, 2007

Audience overlap among major search engines

June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high. >>

Monday, September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment. >>

Friday, August 31, 2007

Three-quarters of U.S. youngsters have visited a blog

While a recent eMarketer study found that most British businesses don’t currently use blogs on a regular basis, new research by Synovate for MediaPost’s Marketing Daily is far more optimistic about the future of blogging in the U.S. >>

Friday, August 31, 2007

Invest in SEO says Chartered Institute of Marketing

The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is “vital” for business websites. >>

Friday, August 31, 2007

Online retailers outperform high street stores

A survey of hundreds of British online consumers found that online-only retailers are ahead of offline stores when it comes to customer service, price and delivery. >>

Friday, August 31, 2007

Search, travel and career sites see more visitors

The latest research from Nielsen//Netratings indicates that more visitors are visiting search, travel and career websites. In fact, visitors are returning many times to their favorite sites. >>

Friday, August 31, 2007

B2B advertisers are more aggressive than B2C marketers

A joint study from the Association of National Advertisers and BtoB indicates marketers focusing on business to business (B2B) sales are more aggressive in using new media than advertisers focusing on business to consumer (B2C) sales. >>

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