BizReport : Research

Research

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 | next >

Monday, September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>

Monday, September 24, 2007

eMarketer: Pharmaceutical spend will reach $2.2 billion

Pharmaceutical marketers should pay more attention to the Internet. That, according to a recent eMarketer forecast, which speculates that by 2011 pharmaceutical ads will bring in about $2.2 billion. >>

Monday, September 24, 2007

Nielsen: overall ad spending declines

It isn't a large decline, but according to the latest information from The Nielsen Company, overall ad spending dropped about half of a percentage point for the first half of 2007. According to the report, there were some large gains - in categories like Internet advertising - and some large declines - in categories like newspaper advertising. >>

Monday, September 24, 2007

Report: Internet is perfect for gadget-crazed consumers

Whether they are researching or actually purchasing, the vast majority of American consumers turn to the Internet to fill their gadget habit. According to a recent eMarketer report, American consumers are spending about $1,200 each year on new gadget purchases or upgrading past purchases. >>

Friday, September 21, 2007

Canadians get their news online

The online readership of newspapers in Canada is growing faster than for print versions, according to recent figures announced by the Newspaper Audience Databank Inc. >>

Friday, September 21, 2007

British e-commerce websites lack contact and delivery information

British online retailers lack comprehensive contact details and a limited choice of delivery options, according to new research by web monitoring company, NetExtract. >>

Friday, September 21, 2007

Marketers may benefit from one-stop ad shop

Digital advertising just got simpler for some marketers. Digital Grit, Temel and Relevant Noise have joined together under the Adverb Media umbrella to create a one-stop-shop for online marketers. >>

Thursday, September 20, 2007

Surfers sacrifice social life to spend time online

A recent poll, conducted in the U.S. by advertising agency JWT, found that the use of the Internet and cell phones was an essential part of life for nearly half of all respondents. However, this time spent engaged with technology is eating away at people’s social lives. >>

Wednesday, September 19, 2007

Social networkers fake profile information

In light of recent moves toward enabling advertisers to target social networkers using personal information found in their profiles, a new survey questioning the authenticity of those profiles makes interesting reading. >>

Wednesday, September 19, 2007

Acxiom acquisition to improve targeting capabilities

Online marketers interested in better targeting options will likely be interested in a new development. Acxiom, an interactive marketing company, has purchased EchoTarget, an online targeting organization. With the merge, Acxiom's advertiser base will have more options in targeting ad campaigns. >>

Wednesday, September 19, 2007

Online retailers spruce up their websites

Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift. >>

Tuesday, September 18, 2007

Online travel industry adapts to consumer wants

With more consumers turning to online resources to plan vacations and daytrips, it is no wonder that travel websites are among the early adopters of features that consumers really want. According to a recent report from Tealeaf, online travel sales will reach $142 billion this year. >>

Tuesday, September 18, 2007

Transaction problems cause consumers to abandon website

Bad customer service and problems during online transactions are causing customers to go directly to the competition, according to a recent study conducted by Harris Interactive for Tealeaf Technology Inc. >>

Tuesday, September 18, 2007

GodTube.com U.S.'s fastest growing website

Christian-oriented websites are cropping up all the time, but recently strives have been made by religious websites to move in to the online social and video space. >>

Tuesday, September 18, 2007

Study: Boomers increasingly turn to PC, phone

Advertisers who are sticking with traditional media in the hopes of turning more Boomer consumers into buyers could be making a fundamental mistake. According to a recent study, instead of turning to television or newspapers, Boomers are increasingly turning to their computers and phones to find product information. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 | next >