BizReport : Research

Research

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Tuesday, September 25, 2007

Online shoppers in the U.S. on the rise

A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers. >>

Tuesday, September 25, 2007

Facebook takes top spot in the U.K.

Facebook has risen from the U.K.’s third most popular social networking site in June, 2007, to take the top spot in August, according to Nielsen//NetRatings. >>

Tuesday, September 25, 2007

New tool and update from Google

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost. >>

Tuesday, September 25, 2007

Targeted surveys impact sales

Simply cold calling users who logged on to a website or requested information is not the way to go. According to a recent report from Marketing Sherpa, integrating online surveys to the mix will impact advertisers ROI. >>

Tuesday, September 25, 2007

Survey: economy will push more ad dollars online

With more and more advertisers looking for a better return on their investments, many are considering online platforms to get it. According to a recent study for MediaPost, the current economy will push even more advertising dollars into the online space as we move into 2008. >>

Tuesday, September 25, 2007

Survey: women own more gaming consoles

Don't forget women when it comes to targeting gamers. According to a recent survey from JWT, women actually own more gaming consoles than men. >>

Monday, September 24, 2007

Quarter of U.S. adults visit local TV websites

Around one in four U.S. adults have visited a local television website in the past month, according to a new study, and that figure is expected to rise over the next year. >>

Monday, September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>

Monday, September 24, 2007

eMarketer: Pharmaceutical spend will reach $2.2 billion

Pharmaceutical marketers should pay more attention to the Internet. That, according to a recent eMarketer forecast, which speculates that by 2011 pharmaceutical ads will bring in about $2.2 billion. >>

Monday, September 24, 2007

Nielsen: overall ad spending declines

It isn't a large decline, but according to the latest information from The Nielsen Company, overall ad spending dropped about half of a percentage point for the first half of 2007. According to the report, there were some large gains - in categories like Internet advertising - and some large declines - in categories like newspaper advertising. >>

Monday, September 24, 2007

Report: Internet is perfect for gadget-crazed consumers

Whether they are researching or actually purchasing, the vast majority of American consumers turn to the Internet to fill their gadget habit. According to a recent eMarketer report, American consumers are spending about $1,200 each year on new gadget purchases or upgrading past purchases. >>

Friday, September 21, 2007

Canadians get their news online

The online readership of newspapers in Canada is growing faster than for print versions, according to recent figures announced by the Newspaper Audience Databank Inc. >>

Friday, September 21, 2007

British e-commerce websites lack contact and delivery information

British online retailers lack comprehensive contact details and a limited choice of delivery options, according to new research by web monitoring company, NetExtract. >>

Friday, September 21, 2007

Marketers may benefit from one-stop ad shop

Digital advertising just got simpler for some marketers. Digital Grit, Temel and Relevant Noise have joined together under the Adverb Media umbrella to create a one-stop-shop for online marketers. >>

Thursday, September 20, 2007

Surfers sacrifice social life to spend time online

A recent poll, conducted in the U.S. by advertising agency JWT, found that the use of the Internet and cell phones was an essential part of life for nearly half of all respondents. However, this time spent engaged with technology is eating away at people’s social lives. >>

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