BizReport : Research

Research

Friday, August 31, 2007

Invest in SEO says Chartered Institute of Marketing

The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is “vital” for business websites. >>

Friday, August 31, 2007

Online retailers outperform high street stores

A survey of hundreds of British online consumers found that online-only retailers are ahead of offline stores when it comes to customer service, price and delivery. >>

Friday, August 31, 2007

Search, travel and career sites see more visitors

The latest research from Nielsen//Netratings indicates that more visitors are visiting search, travel and career websites. In fact, visitors are returning many times to their favorite sites. >>

Friday, August 31, 2007

B2B advertisers are more aggressive than B2C marketers

A joint study from the Association of National Advertisers and BtoB indicates marketers focusing on business to business (B2B) sales are more aggressive in using new media than advertisers focusing on business to consumer (B2C) sales. >>

Thursday, August 30, 2007

Online advertising spend overtakes radio

The amount of money spent on online advertising in the U.S. is set to overtake that spent on radio advertising, according to an eMarketer study. >>

Thursday, August 30, 2007

Spoiled consumers demand cross-channel shopping

A new survey of U.S. consumers should serve as a wake-up call to online retailers who have yet to harmonize their on- and offline activities. >>

Thursday, August 30, 2007

China gets first international online payment service

The barriers between China’s 163 million Internet users and the rest of the world are slowly coming down. A Chinese online payment service has announced the launch of a new international service. >>

Thursday, August 30, 2007

As consumers turn to alternative media, so should advertisers

There is new evidence that advertisers should increasingly turn to alternative media. According a recent report from Veronis Suler Stevenson (VSS) the communications ad spend will begin turning from traditional media - newspapers, television and radio - in favor of online advertising options. >>

Thursday, August 30, 2007

End-users are increasingly turning to libraries

A recent study from Outsell Insights indicates that libraries may have more going for them than keeping kids informed. According to their research, from government workers to corporate employees, end-users are turning to libraries more often than ever to save time, money and assist in making decisions. This is another reason marketers should keep white-papers and other research in their own online libraries. >>

Wednesday, August 29, 2007

Ads in video preferable to subscription charges

Consumers are happy to view in-video advertising and prefer this method to paying a fee to watch videos, found a new study into online video advertising. >>

Wednesday, August 29, 2007

Over-55's embrace online banking

Over-55s have become the greatest proportion of new internet banking users over the last five years, according to new data released by the APACS in the U.K. >>

Wednesday, August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

Wednesday, August 29, 2007

Web 2.0 content sites are better for marketers

All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several Web 2.0 platforms. >>

Tuesday, August 28, 2007

Subprime advertising on the decrease

A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear. >>

Tuesday, August 28, 2007

Even on holiday the Brits consume online media

Traditionally summer holidays have meant a decline in the consumption of media for the British public, but this year marked a change in that tradition. According to a new report from comScore the UK online audience reached its highest point ever in July with more than 31 million unique users. >>