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Tuesday, October 23, 2007

Consumers remain concerned by security of email comms

Despite many in the U.S. being unable to do without email for communication, a new study has found that there remains a significant amount of concern over the prevalence of cyber-crime and spam. >>

Monday, October 22, 2007

Dow Jones credits web for Q3 earnings increases

It wasn't just consumers that helped Dow Jones increase Q3 revenues. According to the company, the Internet was a huge factor in Q3 revenues, thanks to online advertising. Dow Jones saw revenue increase 19% in Q3 to reach $493.3 million. >>

Monday, October 22, 2007

Hitwise, Nielsen rank Google #1 for searches

Both Hitwise and Nielsen//Netratings have released search rankings for September, 2007, and both have Google leading the pack - once again. According to Nielsen//Netratings Google's search engine captured 54% of the search share. >>

Friday, October 19, 2007

Should advertisers target online sports viewers?

To get the best ROI, advertisers must first know to whom their product or service will appeal. Studying the demographics of websites is a good way to begin getting this type of information but studying the overall demographic of a segment of the Internet is even better. One such segment is that of online sports viewers. >>

Friday, October 19, 2007

Website usability slips for U.K. high street brands

Over half of the U.K.’s major high street brands are offering a poorer standard of online customer service, found usability consultancy Webcredible. >>

Friday, October 19, 2007

Social networking sites hard to monetize

Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates. >>

Thursday, October 18, 2007

More consumers plan to buy online this holiday season

The number of consumers using the Internet to do their online shopping is forecast to be up slightly from last year, according to a recent National Retail Federation poll. >>

Thursday, October 18, 2007

Spam levels hit new high in Q3 2007

A record percentage of email messages were spam during Q3 2007, according to Commtouch’s recently released “Email Threats Trend Report”. >>

Wednesday, October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Wednesday, October 17, 2007

Half of leisure travelers book online

Online travel marketers need to pay attention to three distinct types of online travel booker, according to a recently released report from JupiterResearch. >>

Wednesday, October 17, 2007

Acxiom launches behavioral targeting platform

Chalk up another solution for advertisers interested in better targeting methods. Acxiom this week has launched a new behavioral targeting platform that goes beyond typical past behaviors. The suite also gives context to user clicks. >>

Tuesday, October 16, 2007

Ten tips to highlight holiday gifting features and services

A timely and informative report by the e-tailing group gathers together advice and case studies to help e-tailers boost sales in an environment of slowing growth for holiday retail. >>

Tuesday, October 16, 2007

Online automobile buying process overwhelms users

The online automobile buying process is overwhelming U.S. consumers, causing many to abandon their searches after spending many frustrating hours on the big search engines. >>

Tuesday, October 16, 2007

NetPop gives marketers specific metrics

Advertisers who want more bang for their buck - or more specific information rather than traditional research reports - may like a new research service called NetPop. The service allows users to purchase specific information rather than large research reports. >>

Tuesday, October 16, 2007

Q3 ad spending on Yahoo higher than Google

A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend. >>

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