BizReport : Research

Research

Wednesday, May 08, 2013

Report: Tab-users most interested in email, gaming, surfing

When it comes to mobile, specifically tablets, users may be doing less than we think. That 'less', though, doesn't mean spending fewer minutes. According to new data out from BuyVia, there are three things tablet users are most likely to do while online: >>

Tuesday, May 07, 2013

Survey: More SMBs turning to mobile

Bigger brands may have more money for mobile enterprises but small businesses aren't sitting back. New data out from Constant Contact finds that 66% of SMBs are using mobile technology already; the bad news: those SMBs who are 'holding out' don't plan to change their no-mobile approach. >>

Tuesday, May 07, 2013

Marin upgrades Facebook ad options

Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network. >>

Tuesday, May 07, 2013

Survey: Moms sound off on work, home, balance

Moms do it all: run carpools, run businesses and run households. But are the feeling the pressure, as a day celebrating all they do nears? According to one report, not really. Although most moms agree that running a business is harder than running a household. >>

Tuesday, May 07, 2013

Icreon: How optimization can push revenue

Website optimization is not a new concept for brands and marketers but with the abundance of new tech gadgets, it is more important than ever. And SEO options aren't the only kind of optimization brands need to be aware of: they also need to consider optimizing for devices. >>

Monday, May 06, 2013

Reports: Savvy digi-marketers may reap Mother's Day rewards

With Mother's Day right around the corner, kids and dads are scrambling to find just the right gift; and gift, for many, may be found online. And savvy digital marketers can still reap those rewards. >>

Monday, May 06, 2013

Brightroll: Video now leading digital advertising

Consumers are blind to banner ads and may not take the time really delve into social ads, but video is another entity. In fact, new data out from Brightroll indicates that video advertising is now leading the digital marketing space. >>

Monday, May 06, 2013

Tech topping ecomm searches

When it comes to online shopping, more consumers are looking into tech products in their search queries. That according to new data out from BuyVia which found that search queries for 'iPhone', 'iPad' and 'Dell' topped online search lists for the month of April. >>

Friday, May 03, 2013

Siber Systems RoboForm increases online security

While we're on the subject of password security, regularly changing passwords and business password planning, there are online forms that can help with this type of security. One, from Siber Systems, is setup to as a kind of master password, helping to encrypt users and businesses security. >>

Friday, May 03, 2013

How to improve your brand's online security

Requiring longer passwords that contain upper and lowercase letters, numbers and symbols can make them nearly impossible to crack, but many employees aren't following this simple rule. And many businesses don't have systems in place to ensure passwords are hard to crack. Here's how your business can improve password security: >>

Friday, May 03, 2013

How we're failing with password security

When it comes to online security too many people - including people who access websites from work - aren't being careful enough with their passwords. Why does the password system need an overhaul? Read on: >>

Friday, May 03, 2013

Social media influences mass affluent consumers

Whether in the accumulating wealth life stage, about to retire, or retired, research has found that mass affluent consumers use, and are influenced by, social media. >>

Friday, May 03, 2013

Research: iPhone market share to exceed Android by 2015

A large survey, conducted over the last 12 months, highlights the effect of loyalty on market share. The Yankee Group found that platform loyalty will see iPhone ownership in the U.S. exceed Android ownership by 2015. >>

Wednesday, May 01, 2013

BRC: 198% YoY rise in retail search volume via tablets

The latest findings of the British Retail Consortium/Google Retail Monitor reveal that total retail search volumes from UK consumers searching via a tablet have increased significantly. >>

Wednesday, May 01, 2013

46% use mobile only in path-to-purchase

Today's mobile consumers increasingly start their path-to-purchase on a mobile device yet around half convert offline or on another screen, according to new research released by Telmetrics and xAd. >>