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Research

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Monday, June 19, 2017

What other brands can learn from insurance industry

Millennials can be a tough nut to crack for advertisers because they're 'always on'. Some of the most innovative - and engaging - campaigns geared toward Millennials are coming from insurance brands. We chatted with an expert to find out how those outside the insurance industry can reach Millennials. >>

Friday, June 16, 2017

Study: Cyberattacks costing banks millions

The cost to a person in having their identity or other personal information stolen can be huge, but humans aren't the only targets for cyberthreats. New data out from Kaspersky Lab finds attacks aimed at banks can cost the institutions $1.7 million. >>

Friday, June 16, 2017

Expert: How to sell your small business

Opening a small business is exciting and filled with opportunity, but not everyone is cut out to be a small business owner. Here's what to expect - and some pitfalls to avoid - when buying and selling a small business. >>

Friday, June 16, 2017

Same-day delivery significantly impacts retailer choice and spend

Combining data from the British Retail Consortium, Internet Retailer Magazine, and their own independent research, Clouder.co.uk has been able to identify changing attitudes towards online spending among British consumers. >>

Friday, June 16, 2017

Online shoppers willing to pay extra for non-branded, discreet packaging

New research from Shorr Packaging reveals that around one-third of consumers in the U.S. have been the victim of package theft and most believe it is the retailers who are not doing enough to prevent it. >>

Thursday, June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase the number of videos they produce. >>

Thursday, June 15, 2017

Consumers opting for brand-only email accounts to manage inbox

More than one in three consumers have a separate email account purely for receiving messages from brands, according to new research from Yes Lifecycle Marketing. However, this is a good thing for marketers. >>

Thursday, June 15, 2017

Index reveals which brands resonate with what consumers care about

Consumers today want to connect themselves with brands that resonate with their values and needs. But which current brands resonate with what consumers really care about. >>

Thursday, June 15, 2017

Expert: What to look for in buying a small business

While it's the dream of many to open a small business, some get into small business and realize it isn't for them. Still others like the challenge of starting small businesses, but prefer to sell once the business is up and running. In either case, here's what you need to know before buying a small business. >>

Wednesday, June 14, 2017

Expert: What Facebook's side-by-side video feature means

Facebook recently changed how video rolls on the social network with a side-by-side feature. While consumers have shown interest in the new feature, it may not be such a great option for businesses. Here's why. >>

Wednesday, June 14, 2017

Survey shows Southern US an SMB haven

There is new data out that shows small business owners in the south are more optimistic about their businesses. Not only that, but the data is an indicator that the south could be a haven of sorts for SMBs. We asked Vistaprint Digital why this is. >>

Wednesday, June 14, 2017

Expert: Why digital needs data normalization

Programmatic touches the entire digital advertising ecosphere including brands, agencies, ad tech vendors, ad networks, and publishers. One of the challengers is that each player tends to have its own data set which may or may not be compatible with the next player, making revenue reconciliation particularly difficult. So we asked Dan Lawton, the Chief Marketing and Business Development Officer at Ad-Juster about data normalization as a potential solution: >>

Wednesday, June 14, 2017

58% of marketers to increase spend on email marketing in 2017

A new survey of both B2C and B2B marketers found that email is the channel in which more than half will increase investment this year, followed by social pay-per-click. >>

Wednesday, June 14, 2017

New tool enables publishers to quantify detailed cross-device engagement

A current challenge for publishers is the measurement of people's cross-device behavior from a single source. However, a new product from Verto Analytics solves this problem giving publishers an accurate picture of their unduplicated audience across devices. >>

Tuesday, June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1 over preroll and other mandatory viewing video options. >>

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