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Research

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Thursday, September 12, 2019

Top tips to help retailers make the most of returns

Consumers want more from their return interactions than a new product or a refund on their money. That is a key takeaway from Narvar's State of Online Returns. Their new report finds that, while consumers want the returns process to be simplified, they're also looking for a better overall experience. And, while many retailers have upped the experience factor for buying products or services, many haven't taken a hard look at what the experience is like for those returning items. >>

Tuesday, September 10, 2019

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find good ROI from direct mail only about half (56%) are using it regularly. >>

Friday, September 06, 2019

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space. >>

Thursday, September 05, 2019

Study: Slow shipping, long lines a pain for holiday shoppers

Retailers may want to look at the checkout and shipping options they offer before the busy holiday shopping season begins. That, according to new data out from Bazaarvoice, which indicates that slow shipping and long checkout lines are two of the three biggest 'pain points' for shoppers during the holiday rush. >>

Tuesday, September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands and agencies cannot only target specific audiences, but literally produce and deploy thousands (or millions) of unique and relevant ads and messages to each member or group. And, according to one expert, those on the cutting edge of data can expect to see great results. >>

Thursday, August 29, 2019

Study: Fraud a big problem in social

A new report out this week from Arkose Labs points to a big problem in the social space: that of fraud. According to their research fraudsters are targeting social by both using social logins fraudulently and by creating fraudulent social media accounts. >>

Wednesday, August 28, 2019

How publishers can capitalize on app user LTV

The lifetime value (LTV) of a consumer has always been important to merchants and brands, but lifetime value, especially in the digital space, can be hard no only to measure but to strategize. Here are three tips to improve the lifetime value of mobile consumers. >>

Monday, August 26, 2019

Expert: How Instagram's Explore could impact brands

Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers and even some merchants worry about how the new offerings will impact their business. >>

Friday, August 23, 2019

Reports: Mobile engagement down, clicks up

Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. >>

Wednesday, August 21, 2019

Study: Phishers becoming more sophisticated in attacks

New data out from Barracuda should serve as a warning to businesses to properly educate workers on how to spot phishing attacks. This because during their recent study 1 in 7 organizations they observed experienced email account takeover and later phishing attacks and more than half experienced 'multiple' compromised email accounts. >>

Tuesday, August 20, 2019

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20% of abandoned carts simply by texting the shopper who left the purchases unfinished. >>

Monday, August 19, 2019

Study finds larger creative more likely to engage

According to new data, size does matter where advertising is concerned. but, is simply having oversized ads enough? We asked a digital expert to weigh in on how size matters - but so do other aspects of a campaign. >>

Friday, August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in the inbox less than 70% of the time. >>

Wednesday, August 14, 2019

Study: It's human, not consumer, experience that matters

While customer experience may remain a phrase buzzing around many agencies and businesses, one new report cautions businesses and marketers against treating their customers too much like, well, customers. That, because new data is showing that brands that are more attuned to the wants and needs of people are growing at faster rates than those treating people like consumers first and people second. >>

Monday, August 12, 2019

How the FedEx/Amazon split could impact ecommerce

Last week FedEx announced they wouldn't renew their contract with ecommerce megastore Amazon. The move opens FedEx to delivering for competing retailers including big box stores like Walmart or Target, and it also puts Amazon in need of a new package delivery partner. But, what does it mean for consumers and even third-party sellers using Amazon to reach shoppers? >>

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