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Research

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Wednesday, May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. >>

Tuesday, May 01, 2018

Reports: How Americans are reacting to Cambridge Analytica

Just over a month since news first broke about the misuse of Facebook customer data by Cambridge Analytica, and many businesses are still trying to figure out just what the news means for them. For consumers, though, there is a definite leaning toward increased privacy measures. >>

Wednesday, April 25, 2018

Forecast: Video ad spend to increase

Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. >>

Tuesday, April 24, 2018

Study: Digital security remains complicated

Two factor authentication, increasing password strength, network firewall protection. These are all security measures most businesses and merchants have in their arsenal, and yet digital threats remain high. In fact, the overall security landscape remains quite complicated for brands, according to new data out from Akamai. >>

Monday, April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations to the ways brands offer personalized and relevant communications to consumers. >>

Wednesday, April 18, 2018

What the subscription economy means for marketers

Zuora's recent $100 million IPO filing raised new questions about the future of the subscription economy. Once considered a passing trend, such a robust offering indicates investors are confident subscriptions are here to stay. BizReport asked Jason Nyhus, VP of Global Marketing and Communications at ecommerce leader Digital River, to give his thoughts on the evolution of the subscription economy and what it means for brands entering the subscription landscape. >>

Tuesday, April 17, 2018

Study: Ad completion key to engagement, spending

Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return to those apps. >>

Monday, April 16, 2018

Report: Shoppers want better experiences, now

According to one new report physical retailers must begin adjusting how they approach consumers, starting now. Euclid researchers believe focusing on the experience, and offering in-store shoppers an 'Amazon-like' experience is the key to merchants' success. >>

Friday, April 13, 2018

Study: Consumers want control of data

According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then stored. >>

Wednesday, April 11, 2018

Experts: What the Facebook/Cambridge Analytica issue may mean for digital

With everyone talking about the Facebook/Cambridge Analytica scandal, and what it means for consumers, we thought it would be interesting to find out how it may also impact digital businesses. Here are our experts' thoughts. >>

Tuesday, April 10, 2018

Report: Phishers going mobile

Fraudulent purchases, stealing identities. These are only two of the things phishers are after. And, according to new data, they're using mobile devices to get the data, not only of consumers but potentially of businesses whose employees use mobile devices for work. >>

Monday, April 09, 2018

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. >>

Friday, April 06, 2018

Survey finds consumers' interest is social ads down

Marketers may not want to hear this, but new data out from Sprout Social indicates all the dollars being invested in social media advertising may be going to waste. That, because according to their report more than half of consumers either don't trust social ads are simply aren't interested in them. >>

Thursday, April 05, 2018

Expert: How voice-assist will change how brands engage

Millennials are quickly changing how brands and consumers engage online, especially when it comes to voice-enabled tech. These consumers - and those even younger - are comfortable with AI and voice-enabled tech in ways that even the earliest adopters in the Gen X and Boomer generations aren't. We asked one expert how these tech gadgets are changing how brands and marketers engage. >>

Wednesday, April 04, 2018

Survey finds digital, traditional shopping inextricably linked

While more shoppers are, indeed, buying products online, that hasn't diminished trips to the local mall or calls to local merchants. In fact, according to new data out from the National Retail Federation and Forrester, digital has become merely another touchpoint, underlining the importance of customer service and communication between brands or merchants and consumers. >>

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