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Research

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Thursday, July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. >>

Thursday, July 27, 2017

Top tips for merchants to cut waste

Cutting wasteful spending is high on many merchants priority list, but knowing where to start continues to be an issue. Do they make cuts in physical stores? What about digital? We asked a digital expert how merchants can make cuts while remaining effective. >>

Wednesday, July 26, 2017

New global brand health rankings place Google and YouTube on top

Dodgy content, a huge antitrust fine, and even an inquiry into tax avoidance hasn't stopped Google from achieving the lead in the first ever brand health rankings from YouGov. >>

Wednesday, July 26, 2017

Airlines and broadband/pay-TV failing in customer service

Broadband and pay-TV firms, along with airlines, saw the biggest increases in consumers touting them as the worst sectors for service, according to service design agency Engine's latest annual study. >>

Wednesday, July 26, 2017

Expert: Amazon/Whole Foods deal doesn't have to kill SMBs

Amazon's acquisition of Whole Foods sent a bit of a shockwave through local businesses, reinvigorating their fears that the online giant would soon swoop into their towns and take their businesses. While some merchants may falter, one expert believes the Amazon move won't kill local businesses - unless they allow it. >>

Wednesday, July 26, 2017

Top 3 tips to better use AI for a better customer experience

The customer experience has never been more important to brands, but there has also never been more in-tune artificial intelligence tools to help create good experiences. Here are three tips to a better use of AI in the CX space. >>

Tuesday, July 25, 2017

Ad Roundup: Data, mobile releases

In today's advertising roundup, new tools and a new partnership that should put brands in better touch with data, as well as a new tool to help combat mobile fraud. >>

Tuesday, July 25, 2017

Corporate space sharing next high-growth sector of sharing economy

Juniper's latest research reveals that transport and space sectors will continue to dominate the sharing economy while corporate space sharing is predicted to become the next high-growth sector. >>

Tuesday, July 25, 2017

Retailers agree not enough being done to replicate online shopping in-store

New research among UK retailers by Qmatic UK reveals that, while retailers are determined to continue investing in in-store technology, many agree they are not doing enough to replicate the online shopping experience that consumers crave. >>

Tuesday, July 25, 2017

Expert: App security key for CMOs

Mobile apps and websites, while offering consumers more convenience, offer most brands a security challenge for which many are unprepared. Here's what businesses need to know. >>

Monday, July 24, 2017

85% of UK business leaders believe Govt "tuned in" to their needs

A wide ranging survey of business in the UK by MaretInvoice reveals how business leaders feel about Brexit, the role of Government and finance. >>

Monday, July 24, 2017

UK businesses warned not to re-engage opted-out consumers via email

Businesses in the UK are warned that sending out marketing emails to customers that have already opted out in the guise of customer service or seeking future consent to marketing messages is against the law. >>

Monday, July 24, 2017

Expert: What the Amazon/Whole Foods deal means for merchants

Many merchants and brands who succeed primarily in physical stores are wondering: what does Amazon's move into brick-and-mortar grocery mean for us? One expert believes it means evolution. >>

Monday, July 24, 2017

Survey: College wins back to school spending

While the numbers are close, those families shopping for back to college supplies are expected to out-spend families shopping for K-12 supplies. That's the word from Deloitte's 2017 Back to College Survey; according to their research families with kids headed to college are expected to take up at least two-thirds of the whole back to school spend. >>

Monday, July 24, 2017

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in creating a creative optimization strategy. >>

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