BizReport : Research

Research

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Friday, November 09, 2007

Social networks trusted, visits rising

A couple of years ago, visits to social networking and media sharing websites were random and infrequent. Today they are becoming regular haunts. >>

Friday, November 09, 2007

Report: shopping heats up in European regions

September may be two and a half months from Christmas but that didn't keep shoppers away from their favorite etailing hubs. According to recent reports from comScore, ecommerce sites saw seasonal increases in traffic as shoppers headed back to school and began thinking about the upcoming holiday season. >>

Friday, November 09, 2007

Borrell: Newspaper online divisions fare well

Newspapers may not be faring as badly as some reports have noted, though they are by far not operating at past revenues. According to a new study from Borrell Associates, thanks to their online divisions, newspapers are continuing to stay relevant with advertisers and with consumers. >>

Thursday, November 08, 2007

Youngsters use social networks to communicate

More and more Internet users in the U.K. are choosing to communicate via social networks instead of webmail, according to recently released Hitwise figures. >>

Thursday, November 08, 2007

Online advertising spend forecasts revised

The estimates for online advertising spending over the next four years are being re-looked at and, according to eMarketer, there’s a downward turn. >>

Thursday, November 08, 2007

comScore: Russia fastest growing online population

Online marketers may want to pay a bit more attention to the fast-growing Russian online population. According to a recent report from comScore, Russians are logging on to the Internet faster than any other European population. >>

Wednesday, November 07, 2007

Online entertainment consumption rises in U.K.

The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites. >>

Wednesday, November 07, 2007

Web surfers' attention spans shortening

Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer? >>

Wednesday, November 07, 2007

Ads, not subscription fees, say Internet users

Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study. >>

Tuesday, November 06, 2007

Number of American Internet users continues to rise

In the last seven years the number of American adults on the Internet has grown substantially, with a 10 percent increase in the past twelve months. >>

Tuesday, November 06, 2007

Report: Consumers want facts about products

Don't dazzle them with shiny pictures or funky music. According to a recent report from GfK Starch, content is king in more than the social realm. Users want strong content - facts and figures - in their ads, too. >>

Tuesday, November 06, 2007

In-call ad platform launched

Consumers spend hours each year waiting for their phone calls to connect. That is wasted time for the consumer - and for the advertiser. A new platform could change that by offering in-call ads. This isn't a new premise but the platform is said to take a different approach than other in-call ad platforms. >>

Tuesday, November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. >>

Tuesday, November 06, 2007

Social media unworthy of budget?

Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low. >>

Monday, November 05, 2007

Youth to spend 10% more this holiday season

E-tailers may want to pay a bit more attention to the youth market in this upcoming holiday shopping season, and they shouldn't wait until the last minute. That is because according to a report from Youth Trends, youths will spend about 10% more this holiday season than in 2006. >>

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