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Friday, November 23, 2007

Q4 Sales offers transition information on consumers

Can past consumer behavior predict future consumer behavior? The short answer is yes and it seems to have been proven with the increasing number of targeting methods based on prior actions taken online. >>

Wednesday, November 21, 2007

More shoppers go online for holiday season

‘Tis the season for holiday spending surveys, so here’s some recent consumer-spending data as presented by brand loyalty specialists, Brand Keys. >>

Wednesday, November 21, 2007

Forecast: Online real estate ads to reach $3.5 billion by 2012

It will not be a watershed increase, but the real estate advertising market is expected to show strong growth online through 2012. According to a forecast from Borrell Associates, online real estate ads will grow from $2.6 billion in 2007 to $3.5 billion in 2012. >>

Wednesday, November 21, 2007

Convenience leads shoppers online

There is another reason e-tailers should make online shopping simple: the consumer. According to a new report from Nielsen//Netratings, shoppers turn to online venues for convenience. If an online retailer makes it simple to buy, then, consumers should return time and again. >>

Tuesday, November 20, 2007

Newspaper print ad spend down

Online ad spend continues to rise in the face of falling offline print ad spending, reports the Newspaper Association of America. >>

Monday, November 19, 2007

Optimize websites for choosy Christmas shoppers

Online shoppers are looking for more than the average online storefront, found a recent survey of U.S. adult Internet users. The shopper's age and the website features offered may influence their decision to buy. >>

Monday, November 19, 2007

Survey: Video creeping from niche to mainstream

More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online video once each week. >>

Monday, November 19, 2007

Teens research online, buy offline

Online marketers may be missing the boat with the teen set. According to a recent study from the Online Testing eXchange and eCrush, teens aren't buying online. >>

Sunday, November 18, 2007

Consumers more confident shopping online

The number of people preferring to shop online rose from June to October this year, according to the latest results from the IMRG’s e-customer service index (e-CSI). >>

Sunday, November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. >>

Sunday, November 18, 2007

Video ads go from novel to annoying

Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups. >>

Friday, November 16, 2007

Survey: Advertisers must increase new media budgets

Advertisers are only slowly accepting new media. That is the indication from a new survey which states that 45% of marketers allocate only about 10% of their ad budgets to new media. >>

Friday, November 16, 2007

Forecast: WOM to exceed $1 billion in 2007

Word of Mouth (WOM) marketing efforts are now expected to reach more than $1 billion in 2007 according to a new forecast from PQ Media. WOM efforts reached $981 million in 2006, a 35% increase. >>

Thursday, November 15, 2007

Canadians turn to Internet for careers

There is an interesting new poll from Ipsos Reid that indicates more and more Canadians are turning to the Internet to promote their careers. According to the poll about half of all Canadians say they have or intend to use the Internet to further their career aspirations. >>

Wednesday, November 14, 2007

Google nears launch of in-game ad beta test

With more people playing games than watching television, Google’s AdSense for Games’ boss believes there is an untapped audience out there who would gobble up ad-supported games. >>

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