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Sunday, December 16, 2007

Social-networking - approach with caution

The buzz surrounding social-networking, along with the mega-successes of the likes of Facebook, MySpace and Bebo, is hard to ignore, but a new report suggests that businesses take a step back and not get swept along in the crowds clamoring to take advantage of this new channel. >>

Friday, December 14, 2007

Make opting-out a positive learning process

While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris. >>

Friday, December 14, 2007

Can commercial messages seep deeper into social?

Users of social networking sites may be coming round to the idea of commercialization if the results of a recent American Marketing Association survey are considered. >>

Friday, December 14, 2007

"Green Monday" sees ecommerce surge of $881 million

Black Friday, Cyber Monday and now Green Monday. These are the so-called Big Three; the days during the holiday shopping rush that will see the largest amounts of money spent. The term refers to the second Monday in December and it was certainly green this year - metrics firm comScore reports that $881 million (US) were spent on Green Monday 2007. >>

Friday, December 14, 2007

Outsell: Social marketing spend to top $80 million

It appears that social networking isn't just for users any more. According to a new report from Outsell Insights, marketers are pushing more advertising dollars into the social space. >>

Thursday, December 13, 2007

Online shopper satisfaction levels up

Shoppers are more satisfied with their online holiday shopping experiences this year than they were in 2006, finds the latest ForeSee Results Holiday Retail Benchmark. >>

Thursday, December 13, 2007

Why marketers should target newspaper readers

Marketers who want to tap in to the vast resources of a group of online users called Influencers may want to pay more attention to newspapers. That is because, according to a recent study from Millward Brown, readers of online newspapers are more like to influence the purchasing decisions of consumers >>

Thursday, December 13, 2007

Top spots key to brand advertising

Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption. >>

Wednesday, December 12, 2007

Brits break online spending record

British online shoppers broke records on Monday as lunchtime spending saw them part with the most money ever online in one minute, according to Retail Solutions. >>

Wednesday, December 12, 2007

Surge in spam continues

The fight against spam continues yet, despite throwing technology at it from all angles, the rates of spam continue to rise, currently representing 95 percent of all email sent. >>

Wednesday, December 12, 2007

Social shopping blogs taking off

Online shoppers are increasingly making use of new “social shopping” blogs this holiday season, finds new analysis by Nielsen Online. >>

Tuesday, December 11, 2007

Global news intrigues online users

Consumers don't log on to newspaper and content sites simply to catch up on their neighborhood news. According to a recent Nielsen//Netratings AdRelevance report, global news and events are a big draw for many consumers. >>

Tuesday, December 11, 2007

Report: Political spending to reach $4.5 billion in 2008

With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the race for the Presidential office. >>

Tuesday, December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates. >>

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