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Thursday, December 20, 2007

Majority of online shoppers very satisfied with service

Online shoppers have, overall, been very happy with the customer support they received during the holiday shopping season this year, finds Nielsen Online. >>

Thursday, December 20, 2007

TV viewers turning to Internet

Watching television shows online is becoming very popular, with Internet users demanding more professionally produced content and interest in user-generated content waning. >>

Thursday, December 20, 2007

Pew identifies social networking gender split

Social networks are fuelling the rise in number of teenagers with personal information online, according to research by the Pew Internet & American Life Project. >>

Thursday, December 20, 2007

Rise in search for gift cards

Gift cards are becoming increasingly popular and acceptable which is just as well because, according to recent Hitwise figures, there are a lot of people searching for them online. >>

Thursday, December 20, 2007

Online shoppers turn to departmental sites and share their experiences

More shoppers are turning to online venues in 2007 but you may be surprised who is benefiting the most. Department store websites, according to a recent report from online analytics firm Cormetrics, have seen the largest growth year over year. Department store ecommerce sites grew 37% YoY. >>

Wednesday, December 19, 2007

Pew says 'Google yourself regularly'

Phew! I’m normal. It seems I’m not alone when it comes to Googling my name to see what information pops up. >>

Wednesday, December 19, 2007

AdReady secures $10 million more in funding

It looks as if self-service advertising platform AdReady is here to stay. This week the company announced they had received an addition $10 million in funding. Since the company's launch in October, marketers have logged on to create their own accounts - and their own ads - in large numbers so that they would have more control over the ad product and their ad dollars. >>

Wednesday, December 19, 2007

Survey: 89% of consumers prefer online shopping

A recent survey from online retailer Safe Home Products sheds a little light on the increase in online shopping this holiday season. According to survey respondents 89% prefer online shopping over in-store shopping. >>

Tuesday, December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum. >>

Tuesday, December 18, 2007

Phishers net more victims during 2007

A new survey conducted by Gartner has found that the number of successful phishing attacks in 2007 rose, although the average amount lost per consumer decreased. >>

Tuesday, December 18, 2007

eMarketer: Social marketing to surpass $2 billion in '08

One trend that is likely to continue into 2008 is the social marketing trend. According to a recent eMarketer report, social network advertising will nearly double in 2008 to reach more than $2 billion for the year. >>

Tuesday, December 18, 2007

Industry heavyweights make 2008 predictions

As we rapidly approach the end of 2007, big names in the online advertising industry are beginning to make their predictions for 2008. Among the predictions are an increase in user-generated content and increases in consolidation for online marketers. >>

Monday, December 17, 2007

Younger adults use technology to catch up

A recent study from Nielsen//Netratings indicates that adults are more likely than ever to use technology, especially the Internet, to stay up to date with their television habits. For advertisers this is also an indication that webcast advertising will become more important in the months to come. >>

Monday, December 17, 2007

More users choose New York Times websites

The most recent research from Nielsen//Netratings indicates a few changes for online users. While more users continue to search via the Google search engine, users spend the most time on Microsoft websites and nearly 50 million users logged on to a New York Times Company website. >>

Monday, December 17, 2007

More auto ad dollars are moving online

Through 2011 automotive advertising will hold steady at about $40 billion per year. However, according to a new survey from The Kelsey Group more of those ad dollars will move online in the coming years as the audience continues to shift online. >>

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