BizReport : Research

Research

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Friday, January 04, 2008

Online music downloads double

Music downloads in the U.K. doubled in the last week of 2007, a much larger increase than expected, the British Phonographic Industry revealed in a recent press release. >>

Friday, January 04, 2008

GroupM: World ad spend rising faster than U.S. ad spend

Though the U.S. ad spend is expected to reach $168 billion in 2008, the global advertising outlook is a bit better according to a recent report from GroupM. The outlook indicates that globally, ads will see a 7% increase to reach more than $479 billion. >>

Thursday, January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Thursday, January 03, 2008

Report: Mobile teens, tweens react differently

If you're targeting teens and tweens in the same way, you may be missing the boat. That according to a recent Nielsen Mobile study called "Kids on the Go: Mobile Usage by Teens and Tweens". The study found that teens and tweens, though close together in age, are not close when it comes to accessing the Net. >>

Thursday, January 03, 2008

comScore: 66 million log on to CPG sites

Consumer Packaged Goods (CPG) websites may not have the same buzz as social networks, video or news sites but consumers are still logging on. According to a recent comScore study more than 66 million users logged on to CPG sites in Q3 2007, a 10% increase over 2006. >>

Thursday, January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008. >>

Wednesday, January 02, 2008

Study: Don't skimp on the simple things

Fancy graphics and slideshows, high profile viral video and branded mini-sites. These are all very popular new forms of advertising, but these options shouldn't overtake the tried and true online ad options according to a recent survey by Anderson Analytics. >>

Friday, December 28, 2007

Study: Consumers are more engaged with online video

A recent study from the Simmons branch of Experian Research indicates that consumers pay more attention to video ads viewed online than ads that are viewed on television. Researchers found that people are 47% more engaged with ads seen online than on television. >>

Thursday, December 27, 2007

ChoiceStream: Users aren't watching television only

Television isn't the only game in town. At least not any longer. According to The ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, users are still watching television programming but more and more are turning to alternative devices to watch their favorite shows. >>

Wednesday, December 26, 2007

IAB issues rich media guidelines

Advertisers may rest a little easier in the New Year thanks to guidelines from the Interactive Advertising Bureau (IAB) regarding the measurement of rich media advertising platforms. The guidelines determine how and when rich media ads are counted as a click, which could help marketers better prepare for new ad campaigns. >>

Friday, December 21, 2007

U.K. traffic to Google Checkout exceeds PayPal

The battle of the payment systems continues to rage in the U.K., as demonstrated by Hitwise’s recently gathered data. While the two major players are competitors, data shows that their traffic comes from rather different sources. >>

Friday, December 21, 2007

Online sales surge as delivery deadlines loom

Bricks and mortar stores may currently be working extra hard to attract shoppers in off the street, but online e-tailers saw a surge in online sales at the start of this week. >>

Friday, December 21, 2007

Can ad networks help save newspapers?

Earlier this year Merrill Lynch predicted that newspaper advertising revenue would drop nearly 4% by the end of 2007. With circulation dropping, as well, many newspapers have begun looking in a new direction to help stem the tide: online ad networks. Can ad networks help newspapers rebound? >>

Friday, December 21, 2007

How advertisers can take advantage of the viral video trend

Teens may be downloading online video like crazy but when it comes to uploading favorite clips or user generated content, boys are tops. According to a recent report from the Pew Internet and American Life Project about 19% of teenage boys have uploaded a video clip while only 10% of teen girls have done the same. >>

Friday, December 21, 2007

Hola Networks extend to reach nearly 5 million users

After launching their Hispanic-targeted online advertising network, the first of its kind, just a few months ago Hola Networks reports expanding their reach to nearly 5 million unique users. The fast growth is thanks in part to new relationship with publishers including the Hispanic version of CareerBuilder.com and HogarLatino.com, a home improvement site focused on the Hispanic market. >>

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