Thursday, November 14, 2019

How brands can tap into the self-care trend

Self-care. Me time. Choosing happy. These are all phrases floating around the Internet and social media space, but the phrases are more than a mantra, especially for younger consumers. Self-care is a $450 million market with memberships to gyms and spas only the tip of the iceberg. Here's how brands can tap into the self care market. >>

Wednesday, November 13, 2019

Study: Senses important for in-store sales

Have the right experience, both online and offline, has been shown to improve overall conversion numbers. But, it may come as a surprise that for in-store shoppers the senses are a big part of the experience. In fact, according to one new report, sales have increased by about 10% when merchants were able to engage consumers' senses. >>

Friday, November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. >>

Thursday, November 07, 2019

Report: Fraud will cost brands, marketers during 2019 holidays

While more consumers will be shopping this holiday season, so will cyber criminals and their actions could cost merchants and brands. According to new data out from Arkose Labs fraud attacks increased about 30% during Q3 of 2019, and much of that increase came from fraudulent account registrations. >>

Wednesday, November 06, 2019

Report: Lead-up to Black Friday important for holiday shoppers

New data from Cardlytics finds that the weeks leading up to Black Friday are especially important this holiday season. According to their new report more than one-third (40%) of holiday shopping is now happening in the lead-up to Black Friday. >>

Monday, November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3 trillion, with revenues from ads hitting at least $1.3 trillion by the end of 2019. >>

Friday, November 01, 2019

Studies: Fraudsters going custom, taking on multiple fraud types

In their efforts to keep fooling consumers, fraudsters are customizing targeting tools. That's a key takeaway from Akamai's 2019 State of the Internet/Security Phishing report. Their data finds that cyber criminals are using phishing as a service (PaaS) tools and leveraging some big-name tech brands to continue their nefarious ways. >>

Thursday, October 31, 2019

25 years later, how the internet has changed advertising

This week marks the twenty-fifth anniversary of digital advertising, and no one would dispute the fact that the digital space has changed virtually everything about how we live, work and play today. We asked two digital experts to weigh in on the good - and the bad - of the internet on this anniversary. >>

Wednesday, October 30, 2019

How to use data to encourage customer trust

At the heart of every advertising strategy is data, but consumers have become increasingly worried about how their data is collected, stored, and then used. This can make it hard for brands to build a solid data strategy that leads to better created and targeted ads. We asked a digital expert how brands can better use data to build trust. >>

Tuesday, October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers putting $107 billion of their budgeted dollars into online and about $71 billion into TV. They forecast that trend will continue this year. >>

Friday, October 25, 2019

Report: Look for more 'experience' buys this holiday season

This year's Christmas season may be filled with experiences rather than boxes in pretty wrapping paper. That is a key takeaway from new Deloitte research which finds that consumers will average nearly $600 on holiday experiences this year. >>

Thursday, October 24, 2019

Study finds bulk of searches leading to fake goods

Consumers Googling habits may not be netting them the good deals they think, and this could become an issue for brands. That is a key takeaway from new Incopro data which shows that about 60% of search results lead consumers to fake or counterfeit goods. Some of these results are including fake goods sellers within their top three results. >>

Wednesday, October 23, 2019

Expert: Why targeting isn't always working for brands

Using data to better target advertising to the right consumer is a typical occurrence for most brands and marketers. Yet, many still don't see a return on investment for their efforts. So, is the data wrong? Or is it the way these brands are personalizing ads and content? We asked a digital expert for insight. >>

Tuesday, October 22, 2019

Forecast: Halloween, Holiday shopping a mixed bag

Costumes and candy will add up for merchants and brands over the next week. That's a key takeaway from the National Retail Federation's Halloween forecast, which suggests party-goers will spend nearly $9 billion through October 31. >>

Monday, October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to one expert: the beginnings of brands' challenge to Amazon's digital dominance. >>