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Research

Tuesday, March 27, 2018

Expert: What US SMBs need to know about new tax bill

Tax day is right around the corner, and new tax provisions may catch some small businesses unawares. Here's what business owners need to know. >>

Monday, March 26, 2018

Survey: Amazon shoppers 'don't notice' ads

New survey data indicates Amazon shoppers maybe blinded to ads. But, that doesn't mean marketers should avoid advertising in Amazon's marketplace. That because, although more shoppers within Amazon report not noticing ads, those who do notice are highly engaged. >>

Friday, March 23, 2018

Expert IDs steps brands should take to increase online security

New data out from SiteLock indicates most (66%) of customers won't return to a site after data has been compromised. Researchers also found that most branded sites have some form of malware operating most of the time. We asked an expert from SiteLock what brands need to do to upgrade their security. >>

Thursday, March 22, 2018

Studies underline consumer changes

Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data. >>

Wednesday, March 21, 2018

Top tips to a stronger search strategy

Google has begun incorporating voice search, direct answer functions, apps, and video options into their search engine, making it necessary for businesses to update their search marketing strategies. Here are three tips to a stronger search strategy. >>

Tuesday, March 20, 2018

New data reveals digital security issues for businesses

New data out from SiteLock may have some small businesses cringing and looking for new security solutions. According to researchers, the average website is attacked 44 times each day and receives more than 152 million bot visits each week. >>

Friday, March 16, 2018

What Amazon's purchase of Ring means for brands

Amazon's recent moves - purchasing Ring, announcing delivery for Whole Foods, and more - have many retailers wondering what's next. We chatted with Treasure Data's Rob Glickman for insight. >>

Wednesday, March 14, 2018

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. >>

Tuesday, March 13, 2018

Study finds mobile experience key to engagement

Retailers and merchants who want to up the engagement factor with their customers should up their mobile experience. That's the word from a new WorldPay report in which researchers found that about one-third of US shoppers would pay more for products if the mobile experience were better. >>

Friday, March 09, 2018

Top 5 tax tips for SMBs

Tax season is in full swing and many small businesses are wondering how new tax laws might impact their bottom line. A new survey from Rocket Lawyer found only about 12% plan to incorporate to benefit from the new US tax laws this year, and that only about one third (35%) plan to talk with an attorney about their options. But, incorporation might be the right thing for SMBs' bottom line. Here are five tips for small businesses to navigate this tax season - and the new tax laws. >>

Thursday, March 08, 2018

Studies find SMBs optimistic, more remote work expected

Two new reports find the future bright for small businesses and for teleworkers. According to data about half of American jobs will be held by remote workers within the next two years. Meanwhile, Hispanic SMB owners are optimistic about their future. >>

Tuesday, March 06, 2018

Survey: Consumers will share info for better experiences

In the ecommerce game, personal data will become a bigger buzzword. That is, according to Episerver, because more consumers are willing to give up their personal information in exchange for a better - i.e. more targeted - online shopping experience. >>

Friday, March 02, 2018

Despite data prevalence, merchants aren't connecting the customer dots

There is a wealth of data online, from ecommerce to social media and SEM. Still, many merchants are struggling to create an engaging and cohesive customer experience that uses this data. That's the word from the new Solving for CX report out from Verndale. >>

Thursday, March 01, 2018

Checkouts, payments key to retailer growth

Vyze has released new data this week, and among the top findings are this: that retailers are doubling-down on checkout and payment options. According to the report most (60%) believe retail is 'very healthy' currently, and about 80% believe their personal business is 'very healthy'. >>

Tuesday, February 27, 2018

How to use global sporting events to engage

Global sporting events - like the Olympics, FIFA World Cup, and others - have the ability to unite people from different parts of the globe like no other events can. These events can also unite brands and customers - if the message and experience are seamless. Here are three tips to create a multi-platform, branded message during these events. >>