BizReport : Research

Research

Thursday, December 05, 2013

Report: Online wide open for CPG brands

While retailers, auto manufacturers and even pharma brands have hit the ecommerce space hard, new data out from Deloitte shows that CPG brands have a way to go when it comes to digital shopping. Researchers found that while CPG execs expect strong growth over the next three years, consumers say they'll be digitally buying CPG goods at an even higher rate. >>

Thursday, December 05, 2013

Webrooming, Showrooming pushing shopper engagement

Is it showrooming that is pushing conversions or is it webrooming? That is the question many retailers are asking as December rolls on. The answer? According to new data out from Harris Interactive, both. >>

Thursday, December 05, 2013

Reports show what worked and didn't over Thanksgiving

Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday. >>

Thursday, December 05, 2013

Value of price comparison providers revealed

A study of two prominent retailers by Become Europe reveals the power of indirectly influencing customers' buying habits via price comparison websites. >>

Thursday, December 05, 2013

Commuters highly engaged and active mobile audience for brands, retailers

New research reveals the browsing and buying habits of today's mobile-connected commuters and urges brands to take advantage of the two times during the day that they are engaged and active. >>

Wednesday, December 04, 2013

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according to research from [x+1]. >>

Wednesday, December 04, 2013

Research: Silver surfers feel undervalued by retailers

One in three online shoppers over the age of 60 "can't imagine life without the Internet" yet, according to new research from Shoppercentric, retailers are struggling to engage with older consumers. >>

Wednesday, December 04, 2013

Responsys: Mobile pushing conversions

Over the Thanksgiving weekend, many retailers say a push from mobile consumers. According to some statistics, mobile conversions increased by around 20% (Year over Year) through the weekend. New data out from Responsys shows retailers how mobile consumers are engaging with marketing content, which may help them push holiday revenues even higher. >>

Tuesday, December 03, 2013

Weekend Shopping Roundup: Mobile hot, social is not

According to new data out from the Custora Pulse Cyber Monday sales increase 18% (YoY), making it the largest single-day shopping total in ecommerce history. What's more, it wasn't just PC-based shoppers adding to the total; one in three sales were made from a mobile device. About 80% of mobile orders came through Apple devices. >>

Tuesday, December 03, 2013

Top 3 tips to improve SMB security

As 2013 draws to a close the time may be right to go through online security to ensure businesses are safe. Just like Santa, when it comes to business security there is a list that should be checked twice. >>

Tuesday, December 03, 2013

Registration at checkout major barrier to online impulse purchases

Very few consumers make unplanned purchases online, according to new research, and retailers are only making it harder by putting obstacles in the way during the checkout process. >>

Tuesday, December 03, 2013

Thanksgiving/Black Friday paid search data suggests mobile revolution

Thanksgiving and Black Friday data is starting to filter through and key findings from Kenshoo's analysis of retail paid search reveals big increases in click volume and retailer spend. >>

Monday, December 02, 2013

Report: Men most likely users of NFC

Men are most likely to have - and be using - the near field communications (NFC) technology included with their mobile devices. That according to new survey data out from Deloitte. Meanwhile, double the amount of consumers have NFC options on their mobiles now than in 2012. >>

Monday, December 02, 2013

What to do - and not to do - on Cyber Monday

Omni-shopping is in, that's the word from Adobe which reports that the Black Friday weekend pushed record online sales as shoppers used their tech gadgets to shop often, shop quickly and shop deals. >>

Friday, November 29, 2013

Early report: Mobile spending up, Facebook pushing buys

Just one day into the official kick-off to the 2013 holiday shopping season, and the mobile trend seems to be solidifying. According to early numbers from IBM Digital Analytics shows that mobile devices accounted for just over 38% of Thanksgiving Day online traffic, a 31% increase over 2012. >>