BizReport : Research

Research

Monday, May 20, 2013

Reports: Social, Cloud offering assist to small businesses

The social space isn't just for students or women any longer. Small businesses are investing more time and energy into their social profiles, meanwhile, another report indicates the cloud is helping more small businesses control spending and time spent at the office. >>

Friday, May 17, 2013

Report: Strong digital presence key to success

Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online outlets. >>

Friday, May 17, 2013

Report: SMBs falling behind in tech

Small businesses may be some of the earliest adopters of social media platforms, but when in comes to technological infrastructure these same businesses are falling behind. According to new data many small businesses are behind the tech curve when it comes to website development. >>

Thursday, May 16, 2013

Mobile the boost loyalty programs need

The latest Loyalty Report from Maritz Loyalty Marketing found that almost half of loyalty program members have stopped participating in one or more programs over the past year. Using mobile apps to engage consumers in loyalty programs could be the way forward. >>

Thursday, May 16, 2013

Platform pushes mobile integration as mobile use soars

New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles. >>

Thursday, May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. >>

Thursday, May 16, 2013

Survey offers social tact advice

In the land of social media, very little is left to the imagination. Or so it seems. New data out from Queendom finds that there are two camps on the social media front: those who share everything, bluntly and those who are more discreet and/or more tactful. >>

Wednesday, May 15, 2013

SundaySky: Video views more than double year over year

Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are up 2.5 times higher than in 2012 with nearly 21 million SmartVideos viewed in Q1 2013. >>

Wednesday, May 15, 2013

Survey: Americans want on-demand, not programmed content

When it comes to entertainment, fewer and fewer Americans are choosing programming and instead are turning to on-demand, personalized content. Like the playlists on their MP3 players or online sites like Pandora for music. >>

Wednesday, May 15, 2013

Drawbridge partners eXelate for mobile targeting

Drawbridge and eXelate are now working together for better mobile targeting. Through their new partnership eXelate's more than 8,000 segment targeting platform will be pushed to more devices through the Drawbridge cross device platform. Cross platform targeting is quickly buzzing up the charts as advertisers work to engage consumers where they live - on different devices. >>

Tuesday, May 14, 2013

Comm100 joins global watchdog group

Comm100, an enterprise level communications solution, has joined the ranks of the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), a group set up to help identify problem areas in email and mobile marketing to better protect consumers and businesses. >>

Tuesday, May 14, 2013

Survey: Too many brands are insecure in the online space

Brands may be missing the online security boat. New data out suggests that many brands aren't taking online security seriously, and that could be hindering their ability to engage and retain their consumer base. >>

Monday, May 13, 2013

Survey: How to get Moms to engage

Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even without the holiday. >>

Friday, May 10, 2013

Online 'thumbs up' crucial to moms' purchasing decisions

Parenting and retail brands need to keep a close eye on what's being said in online social circles, as many moms in the UK rely on blogs, reviews, and social chatter to help make purchase decisions. >>

Friday, May 10, 2013

Survey: 75% comfortable with mobile banking

New research from mobile ad firm Mojiva reveals that consumers are becoming increasingly comfortable managing their finances via mobile. >>