BizReport : Research

Research

Friday, September 08, 2017

Portrait of a travel-minded consumer

There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know. >>

Thursday, September 07, 2017

Friction filled VR turning off consumers

The friction involved in getting consumers interested in and engaging with VR is causing a problem for online and offline marketers. This, despite the fact that once consumers use virtual reality, they're sold on the system. >>

Wednesday, September 06, 2017

Lessons CRM pros can learn from Amazon's Prime Day success

The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. >>

Tuesday, September 05, 2017

Why marketers may need less personalization, not more

While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. >>

Wednesday, August 30, 2017

Survey: Men, boomers most likely to run SMBs

This will likely come as no surprise, but according to new Manta data the majority of small business owners are men, and are most likely to be from the Boomer generation. But, female Millennials are beginning to close the gap. >>

Tuesday, August 29, 2017

Study finds mobile search increasingly important

Having company and product information available in mobile formats is key to business success. That's a key finding from recent BrightEdge data; their research shows that more than half (57%) of Google search traffic is now coming from mobile users. >>

Tuesday, August 29, 2017

5 Tips for Working with a Celebrity Spokesperson

Working with a celebrity is a dream for many small businesses, but rather than accepting just anyone, businesses need to understand what a celebrity can - and cannot - do for them. Here are 5 tips to help businesses work with a celebrity spokesperson. >>

Monday, August 28, 2017

Study finds performance key to loyalty

When it comes to today's consumers, a good online or mobile experience is key to loyalty. That, according to new data from Apica, which shows that more than half of shoppers are less loyal to brands after encountering bad digital performance. >>

Friday, August 25, 2017

Report: App Install Fraud costing $300m

Mobile marketers are getting hit hard by app install fraud. DataVisor has studied the area and found that this area is costing mobile brands about $300 million per year. >>

Friday, August 25, 2017

Brands: How to make the most of your sales ops team

The role of sales operations professionals is one of the most varied positions in most digital businesses today, and because of the scope, many businesses may not be getting the most from their teams. >>

Thursday, August 24, 2017

Challenges 3rd Party Sellers must address

Ebay, Amazon, Etsy, and many other sites make it easy for third party sellers to make a living. But there are risks to 3rd party selling that merchants must address or face losing their income and business. >>

Wednesday, August 23, 2017

Survey: Productivity lags because employees overloaded

If you think the productivity level within your business is a bit low, the culprit could be employees who are already overloaded in the communication department. That's a key takeaway from new Clarizen data, which found that most managers report that productivity levels haven't improved even after the business took steps to improve communications abilities. >>

Wednesday, August 23, 2017

Dunkin' Donuts to Dunkin: Good move or bad?

Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can backfire. What does Dunkin's potential name change mean? >>

Tuesday, August 22, 2017

Survey finds brand more important than store

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same affinity for retailers or merchants. >>

Tuesday, August 22, 2017

Top challenges facing B2B brands

As ecommerce and online buying options become more prevalent, more consumers - especially those buying for businesses - take their purchasing online, as well. But, all these shoppers don't mean B2B buying is a simple thing. >>