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Research

Monday, May 14, 2018

Report: Ecomm important for B2B brands

While many still consider business to business (B2B) buying to be the domain of traditional retail commerce, new data out from Avionos indicates that more and more B2B buys are made online. >>

Tuesday, May 08, 2018

Report: As ecommerce grows, so does digital fraud

Last year, American shoppers spent just over $450 billion online, an increase of 16% YoY. But, along with that increase in shopping came an increase in ecommerce fraud that is hitting merchants in the wallet. In fact, according to some experts, ecommerce fraud could offset the increase in digital spending for merchants who aren't protected. >>

Friday, May 04, 2018

Forecast: App spending to top $150b mark

For the next four years, experts believe consumers will spend at least $156 billion in mobile app stores - that is a 92% increase from what consumers spent in 2017. In 2018, alone, the app spend is expected to skyrocket to just over $106 billion. >>

Wednesday, May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. >>

Tuesday, May 01, 2018

Reports: How Americans are reacting to Cambridge Analytica

Just over a month since news first broke about the misuse of Facebook customer data by Cambridge Analytica, and many businesses are still trying to figure out just what the news means for them. For consumers, though, there is a definite leaning toward increased privacy measures. >>

Wednesday, April 25, 2018

Forecast: Video ad spend to increase

Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. >>

Tuesday, April 24, 2018

Study: Digital security remains complicated

Two factor authentication, increasing password strength, network firewall protection. These are all security measures most businesses and merchants have in their arsenal, and yet digital threats remain high. In fact, the overall security landscape remains quite complicated for brands, according to new data out from Akamai. >>

Monday, April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations to the ways brands offer personalized and relevant communications to consumers. >>

Wednesday, April 18, 2018

What the subscription economy means for marketers

Zuora's recent $100 million IPO filing raised new questions about the future of the subscription economy. Once considered a passing trend, such a robust offering indicates investors are confident subscriptions are here to stay. BizReport asked Jason Nyhus, VP of Global Marketing and Communications at ecommerce leader Digital River, to give his thoughts on the evolution of the subscription economy and what it means for brands entering the subscription landscape. >>

Tuesday, April 17, 2018

Study: Ad completion key to engagement, spending

Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return to those apps. >>

Monday, April 16, 2018

Report: Shoppers want better experiences, now

According to one new report physical retailers must begin adjusting how they approach consumers, starting now. Euclid researchers believe focusing on the experience, and offering in-store shoppers an 'Amazon-like' experience is the key to merchants' success. >>

Friday, April 13, 2018

Study: Consumers want control of data

According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then stored. >>

Wednesday, April 11, 2018

Experts: What the Facebook/Cambridge Analytica issue may mean for digital

With everyone talking about the Facebook/Cambridge Analytica scandal, and what it means for consumers, we thought it would be interesting to find out how it may also impact digital businesses. Here are our experts' thoughts. >>

Tuesday, April 10, 2018

Report: Phishers going mobile

Fraudulent purchases, stealing identities. These are only two of the things phishers are after. And, according to new data, they're using mobile devices to get the data, not only of consumers but potentially of businesses whose employees use mobile devices for work. >>

Monday, April 09, 2018

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. >>