BizReport : Research

Research

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Saturday, January 19, 2008

Marketers to increase web analytics spend in 2008

Many businesses are planning to increase their web analytics budgets during 2008, most of which will be invested in training and staffing, according to a new study by the Web Analytics Association. >>

Saturday, January 19, 2008

MySpace leads, Facebook follows

Over three-quarters of social-networking traffic in the U.S. went to MySpace during 2007, according to new data released by online intelligence service, Hitwise. >>

Friday, January 18, 2008

Jupiter: Mobile search and display to reach 1.2 billion Euros

Marketers can expect to see a lot more from mobile marketing efforts over the next four years but it may not be enough. A new study from Jupiter Research predicts that by 2012 mobile search advertising and mobile display advertising will reach more than 1.2 billion Euros. >>

Friday, January 18, 2008

2008 ad spend will be faster in 2nd half

The change will be only about 1%, but a recent forecast from TNS Media Intelligence suggests that the second half of 2008 will have a larger ad spend than the first half of the year. Researchers predict that online ad spending will increase 4.2% overall for the year; in the first half of the year the advertising spend will increase 3.6%. >>

Thursday, January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. >>

Thursday, January 17, 2008

Consumers remain unhappy with business email

Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. >>

Thursday, January 17, 2008

Marketers can analyze ads for better performance

As the online advertising industry continues to evolve marketers need to know a lot more than just where the ads will appear. Marketers need to know how users are engaging with ads, what sites lead them to ecommerce or product hubs and how social networks can help their ROI. A new tool could help marketers analyze ads for the best return on investment. >>

Wednesday, January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions. >>

Wednesday, January 16, 2008

Rising gas prices push consumers online

Retailers need to step up their direct-to-consumer operations as gas prices bite and consumers look for ways to save money, including shopping online. >>

Wednesday, January 16, 2008

Why health marketers should embrace social platforms

Health marketers may get an unexpected boost from social networking platforms. That is the word from a recent iCrossing report which indicates that the Internet in general and social hubs in particular may be a big influence over consumer decisions when it comes to their health care, health planning and health research. >>

Tuesday, January 15, 2008

Frequency of email rose during holiday period

The frequency at which online retailers sent emails to consumers rose during the recent holiday period, with almost a quarter increasing their email volumes by over 100 percent. >>

Tuesday, January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking. >>

Tuesday, January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. >>

Tuesday, January 15, 2008

AdReady makes display ads simple

If you're looking for a way to expand your reach but don't have a lot of expendable cash the ad platform from AdReady could be the solution. Since the launch in October local advertisers and national brands have made strides onto the Internet with the ready-made ad platform. >>

Monday, January 14, 2008

Study: Consumers are concerned with "sustainability"

Don't ignore all of the press that green products are getting. According to a recent study from Information Resources, Inc., about half of US consumers consider sustainability when choose consumer packaged goods (CPG). >>

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